Cynics are having a field day with the tepid audience that watched Friday's Olympics opening ceremony on NBC.

The data show a 36% decline from the 2016 Games across all NBC's platforms, which include its linear TV channel, Peacock and NBC Sports digital.

On the other hand, the network said Saturday brought Peacock record viewership.

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Growing up in D.C., Cole Van Nice didn't have a hometown baseball to cheer on (the Nationals were still a few decades away from existence). That may have been a cause for consternation for a young sports fan, but when he got older and co-founded the L.A. Dodgers ownership's private investment arm, Elysian Park Ventures, it at least meant there was no gnawing feeling of disloyalty.

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Call it the TikTok Olympics. Nine Olympians have launched a sports league backed by Mark Cuban that competes on social media.

The first of eight competitions this year is set to begin on Wednesday. World 1 League encourages any athlete to post a video of themselves on Instagram or TikTok doing a long jump along with the hashtag of how long their jump was. The athletes are competing for $25,000 and sponsorships.

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