Honey has inked a deal with the L.A. Galaxy to be stitched on their right sleeve. The online shopping and discount platform will also be an online deals partner, offering discounts for L.A. Galaxy fan merchandise, and it will be featured in the Galaxy's online marketing content.
The L.A. Galaxy will launch its secondary jersey on Wednesday with the Honey logo. Herbalife Nutrition will continue to be featured on the jersey front, as it has been for the past few years.
The Los Angeles Clippers, owned by former Microsoft chief Steve Ballmer, is stitching a new logo on game jerseys this year. Los Angeles' tech darling Honey will appear on the basketball team's uniform as part of a partnership inked last fall.
The deal allows Honey, the L.A.-based online shopping and discount platform, to advertise overseas and share team content on its digital and social media platforms.
The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?
According to one CEO, the answer is data.