Triller’s Transformation Continues With Two Acquisitions and a New CEO

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Triller’s Transformation Continues With Two Acquisitions and a New CEO

Social video app Triller's parent company TrillerNet announced two acquisitions Wednesday, along with a new CEO.

The startup acquired Palo Alto-based Amplify.ai, which offers brands an AI chatbot tool to interact with consumers. It was previously integrated into Triller and will now become a wholly-owned subsidiary of TrillerNet, which says it will use the tool to "offer brands and advertisers a unique, fully comprehensive branded content experience, starting with influencer-created short-form content from [Triller] which is pushed through the wider internet while using Amplify's AI tools to properly match the content to consumer," according to a statement.


As part of the deal, Amplify AI's CEO Mahi de SIlva, who was already a TrillerNet board member, will become TrillerNet's CEO. Mike Lu will shift from TrillerNet's CEO to president, and will focus on investor relations.

In a separate deal, TrillerNet also has acquired FITE, a live-events and pay-per-view streaming platform focused on sports. The two companies had previously collaborated to distribute Triller-sponsored boxing matches, and FITE will now become the exclusive global distributor for Triller Fight Club, another of TrillerNet's relatively new subsidiaries.

"The deal represents our ambitions to not only expand Triller Fight Club and grow FITE's distribution relationships, but also to reimagine what, how and when premium music, sports and entertainment is delivered to today's audiences," said Bobby Sarnevesht and Ryan Kavanaugh, who together own the majority of the company's shares, in a joint statement.

Terms of the deals were not disclosed.

The moves represent a continuation of Kavanaugh and Sarnevesht's expansion of Triller, over which they took a controlling stake in late 2019. Late last year the company sponsored a fight between Mike Tyson and Roy Jones Jr., which reportedly generated $80 million in pay-per-view revenue. The company has also recently created its own star-studded content network TrillerTV, launched an NFT marketplace and acquired online rap-battle platform Verzuz.

Sources familiar with the company previously told dot.LA that Triller has explored going public via a SPAC. Those sources said the valuation of the potential move would be dependent on the completion of a series of potential acquisitions. It is not immediately clear whether Verzuz, Amplify.AI or FITE were the targets, nor whether the SPAC plan will still go through.

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