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FaZe Clan Announces New West Hollywood Pop-Up Shop
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Though it’s not an invite to FaZe Clan’s Burbank mansion, fans of the Los Angeles-based esports and entertainment organization will soon be able to plug themselves into its hype house vibes with the launch of a new pop-up store.
Founded in 2010, FaZe Clan has grown from a small group of gaming YouTubers into a conglomerate of professional esports games, celebrity investors and brand partnerships.
Open during select times and days from May 14 to June 10, The Armory—located at the primo L.A. retail coordinates of Melrose and Fairfax—will be FaZe Clan's first-ever immersive gaming lounge and retail store, the company said in a statement Monday. Livestream shopping platform and FaZe Clan partner NTWRK will oversee the store, designed by FaZe's newly-appointed creative director Jay "JVY" Richardson.
Operating in both physical and digital realms, The Armory will sell FaZe Clan’s custom gaming products and merchandise. Some of the drops will necessitate actually being physically present at the store—a page taken from the playbook of its new retail neighbor, Supreme.
The Armory will also host tournaments and events for the length of its installation, giving fans an opportunity to experience the events that FaZe Clan is known for. Different showrooms will host retail offerings, esports gaming setups and a central screen for console gaming.
“Our approach with this pop-up is showing the fans what's next and where we're at in the future already,” Richardson said in a statement. “The store itself is essentially the vortex entry point and it's being conveyed through the graphics of all the featured items you'll see.”
While this move is set to get the blood of FaZe’s millions of young fans pumping, it may be a smokescreen masking legitimate concerns about the financial state of its business. After announcing plans to go public in a merger with a valuation of $1 billion last year and jumping the gun by adding Snoop Dogg to its board of directors, Sports Business Journal reported last week that SEC filings revealed FaZe to be operating under heavier losses than they’d originally claimed.
The amendment showed FaZe’s EBITDA (earnings before interest, taxes, depreciation, and amortization) currently sits at an adjusted loss of nearly $29 million. (The brand’s original estimated EBITDA showed a $19 million loss.) And since the December 31 deadline for its merger with special purpose acquisition company (SPAC) sponsored by investment bank B. Riley has blown by, FaZe will be unable to access the 75% of proceeds from the SPAC’s $173 million trust account and a planned $118 million private investment in public equity (PIPE) investment it was counting on, SBJ reported.
Meaning: FaZe isn’t making anywhere near enough money to sustain its costs—and with no way to tap into investment funds, the only thing it’s managed to raise is skepticism that FaZe is esports first real unicorn.
Whether or not a flashy pop-up like The Armory can generate enough money to keep a household of gaming influencers in their accustomed lifestyles—let alone sway a market that’s seen scores of SPAC mergers terminated amid bearish market conditions—is anyone’s guess.
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
Bird’s SPAC Deal is Done: First Day on the NYSE Ends Virtually Flat
02:36 PM | November 05, 2021
Bird, the Santa Monica-based firm that makes and rents electric scooters, ended its first full day as a publicly traded company with its stock price up by a fraction of a percent at $8.40 per share.
By merging with Switchback II, a special purpose acquisition company, Bird skipped the traditional IPO process to list on the New York Stock Exchange. Now closed, the deal put a combined $414 million in cash and credit at the scooter company's disposal — minus fees related to the merger, Bird said on Friday.
The SPAC deal originally valued Bird at around $2.3 billion.
Now trading under the ticker "BRDS," Bird CEO Travis VanderZanden said in a statement that the funds will fuel its growth and further its mission of providing "environmentally friendly transportation for everyone." Bird plops rentable scooters on sidewalks in more than 350 cities.
Bird's revenue plummeted at the onset of the pandemic, as lockdowns confined commuters to their homes, but the company recently reported a rebound in revenue and declining losses for its second fiscal quarter of 2021.
While Bird leads the pack on scooter rentals, its competitor Lime revealed today that it raised $523 million from investors ahead of a possible public debut next year.
Why "BRDS"? Earlier this week, footwear company Allbirds started trading on the Nasdaq exchange under the symbol "BIRD," perhaps beating Bird to the punch. Bird did not immediately respond to a request for comment.
Friday energy Today was electric for the @BirdRide listing Come take a ride behind the scenes of all the action $BRDSpic.twitter.com/9KMjBLzpHP— NYSE \ud83c\udfdb (@NYSE \ud83c\udfdb) 1636137781
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Harri Weber
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.
More SPAC Action: Tech Company Using Gravity to Store Energy Inks $1.6 Billion Deal
12:56 PM | September 09, 2021
Energy Vault, a startup that uses gravity and composite blocks heavier than a school bus to store renewable energy, plans to go public in a $1.6 billion merger with a special purpose acquisition company (SPAC).
The combined entity — consisting of the Westlake Village, Calif.-based clean energy startup and a shell company called Novus Capital Corp. II — aims to list on the New York Stock Exchange under the ticker "GWHR." The companies expect the deal to close during the first quarter of 2022.
Energy Vault's tech was developed to help utilities "solve the problem of power intermittency that is inherent with wind and solar energy generation," said Robert Piconi, the clean energy company's CEO and co-founder in an announcement of the deal.
In its search for a business to take public, Novus CEO Robert Laikin said the blank-check firm "looked at over 100 companies."
Earlier this year, another SPAC set up by Laikin took AppHarvest public. The firm builds gigantic greenhouses and was at one point valued at $1 billion. AppHarvest's market cap currently hovers around $770 million.
These mergers are part of a larger trend that has drawn scrutiny from regulators, shareholders and lawmakers alike. Sen. John Kennedy introduced a bill earlier this year that would force SPACs to be more transparent with investors. "It's right and fair that a SPAC should disclose how its sponsors get paid and how that affects the value of its public shares," the Senator argued. "The Sponsor Promote and Compensation Act would require this kind of transparency," he added.
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Harri Weber
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