Triller's New CEO on Its Metrics and Music Controversies and the Company's Fight Club Plans

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Triller

Since acquiring a controlling stake in Triller in 2019, Hollywood financier Ryan Kavanaugh and his partner at Proxima Media, Bobby Sarnevesht, have transformed the company. They've made at least five acquisitions, expanded the scope of their platform far beyond short-form, user-generated music videos and reportedly explored going public. Earlier this month, they brought on a new chief executive, Mahi de Silva, who took the helm from Mike Lu, who is now president and focused on investor relations.

De Silva, who joined Triller's board at the same time Kavanaugh and Sarnevesht took control, offers a decidedly different tone than his predecessor Lu. The former executive for Verisign and most recently the head of Bay Area-based Amplify.ai, a digital chatbot tool that lets brands interact with customers, De Silva said he's focused on creating strong relationships with partners after some very public disputes.

Mahi de Silva

Mahi de Silva is Triller's new CEO.

Universal Music Group pulled its extensive catalog off the app in February, claiming that Triller "has shamefully withheld payments" and that its public statement about the situation was "removed from reality." Late last year, Wixen Music Publishing sued Triller for copyright infringement, and Triller has been called out in the past by the head of the National Music Publishers' Association for playing loose with its copyright obligations.

Triller, which launched in 2015, originally focused entirely on helping musicians create mobile video content but has expanded into livestreaming, live entertainment and even TrillerTV, which includes long-form content, including its own boxing brand, Triller Fight Club.

Along the way, Triller has faced accusations of inflating its user figures and flouting the need for proper music licensing.

Nevertheless, Triller has continued to grow its user base and balance sheet. As of late 2021, the company claimed around 18 million daily active users and 65 million monthly active users. That is well short of the many social media companies with which de Silva hopes to compete. dot.LA interviewed the new CEO to discuss his plans to change that, his views on Triller's public disputes and whether rumors are true that Triller plans to go public.

This interview has been edited for clarity and brevity.

Triller now looks like much more than a short-form social video app. Was that the plan when Ryan and Bobby got involved and brought you in as a board member?

Mahi de Silva: The original thesis was to say, look, we think we can do this better than it being a simple short-form video app. If you think about the progression of YouTube to TikTok – and we have to give TikTok credit; they've done a pretty good job of taking content, making it super bite size, and making it easy to consume – we felt that we could help curate content, particularly bringing in tier-one, top-shelf content, and creating kind of a gateway to broader content, whether it be long-form or even movies. I think the reason Ryan brought me in was that back in the early 2000s, when I ran the wireless business at VeriSign, I built the largest ringtone business in the world. And it was about taking the power of music and making it into these super bite-sized things that were part of your mobile phone experience and it blew up and we built that into half a billion dollar a year business. So it was kind of a confluence of all of that, and being able to bring content and creators together to drive better awareness, better distribution, better monetization of that content.

Boxing isn't exactly a growth industry. Why was that the choice as the first step toward expanding your entertainment footprint beyond music?

Mahi de Silva: Boxing is iconic when it comes to pay-per-view. We saw an opportunity particularly in working with folks like Mike Tyson, to create really a tentpole event out of that. But we've taken a very different approach to boxing: the theatrical production of the event, the camera angles; it's using the most sophisticated technology that you'd see in very high-value production television and movies enter into the sporting arena. We also brought in lots of different artists, lots of different voices, that would appeal to an audience that wasn't a boxing fan. It's the ability to broaden the appeal of an event like this, and then really understanding how people respond to it.

To what extent do you see that expansion into different types and formats of entertainment playing into the Triller app?

Mahi de Silva: The center of our universe today is the app, so the first thing we do is we put the world's best creator tools into the app, so it's super easy to use the content you might have on your phone or the content you created, be able to integrate that with video, mix it, do effects, do filters. And then we do this unusual thing which is we make it easy for you to spread that anywhere and everywhere. You can send it to Instagram and YouTube and Snapchat and wherever you want to. We think by doing that, we are creating a different sort of distribution strategy for creators. And at the same time, we're creating tools where creators can track those posts, those shares, and draw more consumers into that content, and try to create a more lasting relationship with them. So it's not this, "let me go and build my Instagram audience, my Snapchat audience or my TikTok audience"; we're trying to enable them to think about, "okay, here's my content, here's where I distribute it, and here's my audience." We also want to help them monetize that in different ways. We think about the network effect starting with our app, but syndicating content all over the digital universe. And we also think that that snacky, 10-15 second video can be parlayed into more long-form experiences. You can do that even on our platform, moving from the short-form to TrillerTV, or being part of the content that we create for these pay-per-view types of experiences. Today that could be everything that's enabled in the FITE TV world, things that are created through the Verzuz world, and on these other platforms as well.

Sources have told me that Triller has been looking into going public, through a SPAC. Is that still the plan?

Mahi de Silva: We're at that magic threshold where as a company, we have the income statement – in terms of revenue, earnings, growth potential – we have everything that you need to be a U.S. listed public company. So whatever vehicle we use to get there –whether an IPO, a SPAC, a direct listing – we've been very thoughtfully exploring all those options, and doing the right thing for both our shareholders and what's in the best interest of creating a growth vehicle for the company.

Do you expect Triller to go public one way or another this year?

Mahi de Silva: The timeline is something that we're not wedded to, because the public markets have different envelopes of opportunity. But we certainly think that it's possible to do it this year.

Triller has faced accusations that it's inflated its user accounts and shunned the need for proper music licensing. Why do you think the company continues to find its way into the middle of so many controversies?

Mahi de Silva: Those types of controversies are almost inevitable in a) the fact that we play in a very competitive environment, and b) everybody has a different way of measuring things. I think where people tend to get a little sideways is that we've talked about total engagement numbers, and we've talked about app engagement numbers, and those numbers are different. One of the reasons I'm here as CEO is to bring a little bit more rigor into how we do planning, how we focus on priorities and what numbers are really meaningful from a monetization standpoint, and what we make public.

As to music licensing, the labels are some of our most important partners in this journey. We absolutely take music licenses very seriously. I think we have disagreements with some of these entities because they look at numbers that maybe may have been talked about, like the total engagement numbers, versus what happens with content on our app. But we are quickly converging to resolving some of those, I'd say, misunderstandings. We totally embrace license holders and we think we're one of their most important partners.

Universal Music Group had some pretty harsh words for Triller, calling the company's response to the spat over publishing rights "removed from reality." As a board member at the time, were you concerned about that? And as CEO, do you see yourself in a position of power to try to correct some of those characterizations?

Mahi de Silva: I stand behind the conduct of the company throughout the history, ever since I've been involved, ever since Ryan and Bobby have been involved, about being very forthcoming about the facts of our business. Never have we tried to deceive anyone in the industry, particularly those people that we have commercial relationships with. Many of us have been in this business and had to negotiate these licenses. I myself, like I mentioned, in the ringtone business, negotiated with all these companies. Unfortunately, there's a tactic that says that, look, I'm going to use public opinion or sentiment to shape the outcome of a commercial relationship. And it's unfortunate when it gets to that. There may have been some misunderstandings, but we will quickly resolve them and we'll continue to have a very fruitful relationship with the labels.

What kind of misunderstandings are you referring to?

Mahi de Silva: This notion of what are the total users, how many people are we touching, in terms of our reach, with our network and our content, versus what is the reach of the app and what should be counted in the licensing conversation.

But the criticism that Triller received was related to its statement that it didn't need a license with Universal (note: Triller's statement at the time included, "Triller does not need a deal with UMG to continue operating as it has been since the relevant artists are already shareholders or partners on Triller, and thus can authorize their usage directly. Triller has no use for a licensing deal with UMG."). What's your view about the conversation escalating to that level?

Mahi de Silva: People try to use the public and press sentiment to try to shape commercial relationships. It's unfortunate that we get into that kind of noise. It's all just kind of positioning; it's not based in any kind of reality. The fact of the matter is we work with a very, very broad spectrum of creators and content. We want to facilitate the legal exchange of that content across our community of creators and users. So we want to invite in the maximum amount of content on our platform. If there are certain parties that feel they need extraordinary compensation to have that content work in our ecosystem, then they need to be ultimately disabused of that idea. We're not about trying to create an un-level playing field for folks that create, produce and distribute content. We're trying to democratize that. We think that there are very sane, fair terms to do that. We've been able to agree with a vast majority of content licensors around that concept, and I'm very confident that we'll do that with just about everyone.

You mentioned you're going to be bringing more rigor to the numbers. Would you say your style is a little different than Mike's? Was he a little more prone to getting involved in some of these public disputes than you plan to be?

Mahi de Silva: I think Triller has assembled a really amazing team of operating execs. We all have our strengths, we all have our weaknesses. I think the things that may be different is that a CEO kind of tries to set the tone, because our job is to create followership. As much as we like to lead, you have to have followers that buy into a vision and buy into a strategy. And I'm confident that we'll be able to bring that about.

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Can Technology Outpace Wildfires?

🔦 Spotlight

Hello, LA!

This week, tech headlines are buzzing with OpenAI's launch of Operator, a tool that promises to transform task automation, and TikTok’s major outage, which left millions disconnected. But closer to home, as wildfires blaze across Southern California, survival has become the focus—and technology is making it possible.

When the plume of smoke reappeared on the horizon, residents across Southern California turned to tools like Watch Duty. Over the past week, as flames surged, the app gained 600,000 new users in just one night, delivering critical, real-time information to help residents stay ahead of danger. Watch Duty, designed to provide wildfire updates, has proven to be much more than an alert system. It’s a lifeline.

The app integrates live data, satellite imagery, and community reports to send updates directly to users. Information includes fire locations, evacuation orders, and air quality indices, empowering quick, informed decisions. Its community-driven ethos—with contributions from locals, firefighters, and volunteers—ensures hyper-local and timely updates, filling gaps where traditional news outlets often fall short.

Image Source: Watch Duty

A New Era of Fire Alerts

Watch Duty redefines wildfire preparedness through technology and collaboration:

  • Fire Detection: Monitors data from satellites, agencies, and ground sources to identify wildfires.
  • Data Verification: A team of experts ensures reported activity is accurate.
  • Real-Time Alerts: Notifications are sent within 60 seconds of detection.
  • Community Contributions: Local residents provide photos and updates.
  • User Notifications: Alerts include fire size, location, and evacuation details.

These features make Watch Duty an indispensable tool during wildfire season. In 2024, the app processed over 2 million alerts and supported 50,000 evacuations, with plans to expand predictive modeling by 2025 to anticipate threats before they escalate.

Innovations Reshaping Wildfire Management

Early Detection Leaders:

  • AlertCalifornia: Operates over 1,000 cameras with machine learning to monitor high-risk areas.
  • Pano AI: Uses cameras and sensors to detect smoke and alert responders.
  • Torch Sensors: Deploys heat-detection sensors to identify anomalies early.

Image Source: Torch Sensors

Predictive and Analytical Pioneers:

  • Chooch AI: Employs drones and computer vision to monitor fire hazards.
  • Data Blanket: Uses analytics to forecast fire behavior and assist evacuations.
  • Rain: Leverages advanced atmospheric sensing and AI-driven technology to provide precise fire detection and tracking. Its real-time data on fire weather conditions and environmental factors helps agencies anticipate and respond to wildfires with greater efficiency.
  • SCEPTER: Tracks air quality and wildfire emissions using AI and satellite data.

Image Source: Rain

A Vision for the Future

As Los Angeles continues to adapt to the realities of a changing climate, tools like Watch Duty, Pano AI, and AlertCalifornia are proving to be invaluable. These technologies are not just reactive measures; they represent a shift toward proactive disaster preparedness. The question now isn’t whether technology can help but how much more it can achieve in the years to come.

With the integration of predictive modeling, AI, and real-time data, there’s hope for a future where wildfires are no longer unpredictable forces of destruction. Imagine every household equipped with predictive wildfire maps, heat-detecting drones, and AI-driven tools to guide safety decisions. The innovations are here—it's up to us to support and scale them to ensure they reach the communities that need them most. Which company, which app, or which breakthrough will emerge as the next lifeline? The possibilities for a safer, more prepared Los Angeles feel closer than ever.

🤝 Venture Deals

LA Companies

  • Favorited, a new livestream app positioning itself as an alternative to TikTok, has raised a $1.3M Pre-Seed from HF0, Soma Ventures, and several angel investors from the entertainment and social space. The platform, which participated in the a16z Speedrun accelerator program, offers features like streaks and leaderboards to boost user engagement. Favorited plans to use the funds to enhance its app's functionalities and expand its user base. - learn more
LA Venture Funds
  • Overture VC participated in a $12M Series A funding round for Bedrock Energy, an Austin, Texas-based startup specializing in geothermal heating and cooling systems. Bedrock Energy plans to use the funds to advance its geothermal technologies and expand deployments in Colorado, Utah, and neighboring states. - learn more
  • Navigate Ventures LLC participated in a $7.2M Series A funding round for XILO, a San Diego-based insurance technology startup that provides a quoting and sales automation platform to help independent insurance agencies convert the next generation of insurance shoppers; the funds will be used to scale operations, manufacturing, and commercial efforts for its acne products. - learn more
  • Upfront Ventures participated in a $5.25M Seed funding round for 1up.ai, a New York-based company that automates knowledge for sales teams; the funds will be used to empower their growing customer base, including industry leaders like WalkMe, Gladly, and Deliveroo. - learn more
  • MTech Capital participated in a $2.2M Pre-Seed funding round for Qumis, a Chicago-based AI platform designed to transform insurance knowledge work; the funds will be used to scale its AI capabilities, accelerate product development, and expand its customer base. - learn more
  • Amboy Street Ventures participated in a SEK 304M Series B funding round for Gesynta Pharma, a Stockholm-based pharmaceutical company specializing in anti-inflammatory and pain-relief treatments, with the funds directed toward advancing a Phase II clinical trial of their lead candidate, vipoglanstat, for endometriosis. - learn more

LA Exits

  • Bandy Manufacturing, a Los Angeles-based provider of aerospace fasteners and components, has been acquired by Novaria Group to enhance its portfolio and expand its capabilities in the aerospace and defense industries. - learn more
  • Pangea, a company specializing in eco-friendly and sustainable products with a focus on innovative technology solutions, is being acquired by Nature's Miracle Holding Inc. to accelerate growth and capitalize on synergies in sustainability and tech-driven product development. - learn more
  • Notisphere, a healthcare communication platform streamlining recall and alert management, has been acquired by Par Excellence Systems to enhance its capabilities in delivering efficient supply chain solutions for the healthcare industry. - learn more
  • Cryogenic Machinery Corp., a North Hollywood, California-based manufacturer specializing in cryogenic pumps for industrial gas and energy applications, has been acquired by PSG, a Dover company, to enhance PSG's portfolio of specialized fluid handling solutions. - learn more

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The New Face of Live Shopping: Whatnot’s $5B Journey

🔦 Spotlight

Hello Los Angeles,

This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

  • Pacific Palisades Fire Damage Maps: View here

These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


🤝 Venture Deals

LA Companies

  • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
  • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
  • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
  • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
  • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
  • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
  • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
  • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
  • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
  • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
  • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
  • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

LA Exits

  • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
  • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
  • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
  • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
  • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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