fashion tech

fashion tech

courtesy of Andria Moore

When Adidas announced on October 25th that the company would “stop the adidas Yeezy business with immediate effect,” there were plenty of questions as to what might come of the Yeezy resale market.

One reddit user asked: “Should I buy 30k worth of Yeezys to hold and resell?”

Another person commented, “I got 58 pairs of Yeezy’s and tons of other shoes. I used to have 100 pairs but I sell and trade shoes on the regular. I plan on holding on to these to see what happens. I don’t expect anything drastic to happen anytime soon, most likely a hype train tons of people are going to be looking for them soon to flip.”

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Photo by David Ruano

Ecommerce trends were top of mind during Friday’s “Revolutionizing Online Marketplaces” panel. Moderated by Grace Kangdani from Bank of America and sponsored by Zoolatech, the freewheeling discussion bounced from live streaming and social selling to data privacy, to determining the tipping point where market research crosses the line from constructive into “creepy.”

Featured panelists included Roman Kaplun (co-founder and CEO of Zoolatech), Dan Dan Li (founder and CEO of Popshop Live), and Montre Moore (co-founder and CEO of AMP Beauty LA). Talk centered around how far the industry has come in the last few years, and where it might be headed next.

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Photo by Decerry Donato

As the pandemic restricted many businesses to pivot strictly to online sales or close up shop completely, the paradigm shift to the digital economy spurred innovation–especially in the fashion industry.

Research by the National Retail Federation (NRF) shows that nine in 10 shoppers are more likely to choose a retailer based on convenience, and are looking to retailers to help them save time and effort in their busy lifestyles.

Now, more than ever people are relying on online retailers' wide range of offerings that include curbside pickup, buy now, pay later and virtual try-ons, with 86% of consumers saying that shopping is more convenient than it was five years ago.

To meet people’s demands for convenience, try-on technology has reached new heights.

Here’s a look at three fashion startups based in Los Angeles that are enhancing customers’ online shopping experience by leveraging VR tech.

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