fashion tech

fashion tech

Photo credit: Carlos Acosta

On Wednesday, Los Angeles-based footwear prototyping lab FCTRY LAb raised $6 million in funding. Co-founded by the former head of Yeezy-Adidas Innovation Lab Omar Bailey and former Wall Street executive Abhishek Som, the lab will help independent designers cut down the time it takes for their designs to reach the market. Traditionally, it takes 8 to 12 months to bring a sneaker into production, but FCTRY LAb touts that they can do the same amount of work in one to three months.

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courtesy of Andria Moore

When Adidas announced on October 25th that the company would “stop the adidas Yeezy business with immediate effect,” there were plenty of questions as to what might come of the Yeezy resale market.

One reddit user asked: “Should I buy 30k worth of Yeezys to hold and resell?”

Another person commented, “I got 58 pairs of Yeezy’s and tons of other shoes. I used to have 100 pairs but I sell and trade shoes on the regular. I plan on holding on to these to see what happens. I don’t expect anything drastic to happen anytime soon, most likely a hype train tons of people are going to be looking for them soon to flip.”

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Photo by David Ruano

Ecommerce trends were top of mind during Friday’s “Revolutionizing Online Marketplaces” panel. Moderated by Grace Kangdani from Bank of America and sponsored by Zoolatech, the freewheeling discussion bounced from live streaming and social selling to data privacy, to determining the tipping point where market research crosses the line from constructive into “creepy.”

Featured panelists included Roman Kaplun (co-founder and CEO of Zoolatech), Dan Dan Li (founder and CEO of Popshop Live), and Montre Moore (co-founder and CEO of AMP Beauty LA). Talk centered around how far the industry has come in the last few years, and where it might be headed next.

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