LA Venture: As Competition Tightens, Threshold Ventures’ Chirag Chotalia Focuses on What Matters

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

On this episode of LA Venture, Chirag Chotalia talks about his journey from Pritzker Group to DFJ to Threshold Ventures.


Chotalia made a name for himself in L.A.'s tech community while working at Pritzker, where he led investments and worked with a number of successful startups, including Dollar Shave Club and The Honest Company. He joined enterprise and consumer-focused venture firm DFJ in 2018 and is now a partner at Threshold Ventures, which evolved out of DFJ.

The transition gives him and his colleagues a chance to reimagine a venture firm, with the benefit of a 30-year history of hindsight.

"Think of it as sort of a rebrand and refresh of the core of DFJ," he said.

Chotalia and his partners at Threshold feel that funds need to focus in order to stand out in today's venture world.

"In a highly competitive market where there's a bunch of new entrants, there's a need to define yourself and a need to stick to your knitting. Focus is greater today than it ever has been in venture," said Chotalia.

For his part, Chotalia is focused on the intersection of consumer and healthcare. His experience at three high-profile VC funds, he said, have honed his ability to assess which investments are worthwhile.

"The role of a board member [is] going to board meetings and really listening and figuring out what are the two or three things that are the most important — and focusing all of your discussion and commentary on those two or three," said Chotalia.

Click the playhead above to hear the full episode, in which Chotalia talks about the maturity of the venture industry and Threshold's team-oriented approach to investing.

dot.LA Audience Engagement Intern Joshua Letona contributed to this post.

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Harrison Weber

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send non-sensitive tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

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