Endgame Raises $30 Million to Help Software Sales Teams Analyze User Data

Molly Wright

Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.

Endgame Raises $30 Million to Help Software Sales Teams Analyze User Data
Photo by Markus Spiske on Unsplash

Endgame, a Los Angeles-based startup looking to help software-as-a-service (SaaS) companies monetize customer behavior, has raised $30 million in a Series B funding round.


Sweden-based EQT Ventures led the round and was joined by Santa Monica’s Upfront Ventures, Silicon Valley VCs Menlo Ventures and Unusual Ventures, and former Stripe employee-turned-investor Lachy Groom, TechCrunch reported.

Endgame’s “product-led sales” approach enables enterprise software companies to analyze users’ behavior in software trials—allowing their sales teams to take a more targeted approach. Endgame’s technology can clarify what specific software features are being used, providing sales teams with greater insights into what’s working for clients.

Since CEO Alex Bilmes founded the startup only a year ago, Endgame has quickly attracted attention from venture investors. The company locked down $17 million last summer in back-to-back seed and Series A funding rounds, with the new Series B taking its total funding to $47.5 million to date.

While Bilmes did not disclose Endgame’s valuation, he told TechCrunch that the company plans to triple its 15-person team and that it will pursue an “ambitious product roadmap” that will require more people in areas like engineering, data science and product management.

Endgame seems to be onto something with “product-led sales”: The customer relationship management (CRM) market is projected to exceed $96 billion by 2027, according to Allied Market Research.

mollywright@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M
This Week in ‘Raises’:

While it was a slow week of funding in Los Angeles, security vendor Saviynt managed to score $205 million that will be used to meet the company’s growing demand for its converged identity platform and accelerate innovation.

Read moreShow less

LA Tech ‘Moves’: Saviynt Gains New CEO, The FIFTH Taps Agency Veteran to Lead Creative Team

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Saviynt Gains New CEO, The FIFTH Taps Agency Veteran to Lead Creative Team
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

***

Read moreShow less

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Inflation hit cities with tech-heavy workforces hard last year. Tech workers fortunate enough to avoid layoffs still found themselves confronting rising costs with little change in their pay.

Those national trends certainly touched down in Los Angeles, but new data from the Bureau of Labor Statistics (BLS) show that the city of angels was the only major metro area that saw its wage growth grow by nearly 6% while also outpacing the consumer price index, which was around 5%. Basically, LA was the only area where adjusted pay actually came out on a net positive.

So, what does this mean for tech workers in LA County?

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending