Endgame Raises $30 Million to Help Software Sales Teams Analyze User Data

Molly Wright

Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.

Endgame Raises $30 Million to Help Software Sales Teams Analyze User Data
Photo by Markus Spiske on Unsplash

Endgame, a Los Angeles-based startup looking to help software-as-a-service (SaaS) companies monetize customer behavior, has raised $30 million in a Series B funding round.


Sweden-based EQT Ventures led the round and was joined by Santa Monica’s Upfront Ventures, Silicon Valley VCs Menlo Ventures and Unusual Ventures, and former Stripe employee-turned-investor Lachy Groom, TechCrunch reported.

Endgame’s “product-led sales” approach enables enterprise software companies to analyze users’ behavior in software trials—allowing their sales teams to take a more targeted approach. Endgame’s technology can clarify what specific software features are being used, providing sales teams with greater insights into what’s working for clients.

Since CEO Alex Bilmes founded the startup only a year ago, Endgame has quickly attracted attention from venture investors. The company locked down $17 million last summer in back-to-back seed and Series A funding rounds, with the new Series B taking its total funding to $47.5 million to date.

While Bilmes did not disclose Endgame’s valuation, he told TechCrunch that the company plans to triple its 15-person team and that it will pursue an “ambitious product roadmap” that will require more people in areas like engineering, data science and product management.

Endgame seems to be onto something with “product-led sales”: The customer relationship management (CRM) market is projected to exceed $96 billion by 2027, according to Allied Market Research.

mollywright@dot.la

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LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local space robotics startup raised fresh funding to expand the flight model manufacturing facilities throughout the U.S. and increase employment, while a remote litigation platform raised more funding to continue growing its footprint in new markets across the country, develop service channels for its clients and continue expanding its tech team.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Raises $30 Million to Expand Manufacturing Footprint in Los Angeles
\u200bPhoto: Gitai

Space robotics company Gitai raised a $30 million Series B extension this week, bringing the total value of the round to roughly $47 million.

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