New Years Tech Predictions: What to Expect in 2022
Last year brought big changes to L.A.'s startup and tech scene, from video streaming to blockchain technology to a boom in electric vehicles and the sectors supporting them, 2021 was a year that saw entire industries pivot to embrace a new tech landscape put in place by the pandemic. We asked experts from across the tech and startup world what they see coming for the city and its startup scene in 2022.
As 2022 dawns, the Justice Department’s long-awaited decision on the Discovery/ WarnerMedia/ AT&T merger shines most brightly on the entertainment industry’s horizon.
Restaurant innovation to improve customer convenience will continue to grow at a rapid pace around things like autonomous delivery vehicles, unmanned and automated 24/7 open food kiosks and app-based ordering and paying. Diners are embracing automation more than ever before and are open to change if it means added safety, convenience and efficiency, as well as consistency in the quality of food they receive.
Streaming subscribers and revenues hit new heights this past year. Label valuations climbed. Song catalogs from artists including Bruce Springsteen and Neil Young were purchased for record sums. Yet in the midst of this booming music economy, many artists felt that they were not receiving their fair share of the rewards.
In 2022, that will change. As pressure mounts from fans and rival services that offer a different model for payment, streaming music stalwarts will begin to change how the billions in streaming revenues get divvied up to benefit emerging musicians and bands with the most dedicated fans.
With more than 50 million content creators across the globe and social media using new monetization tools and social commerce features, 2022 will witness an explosion of creative energy and the birth of a new type of online economy.
It has never been a better time to be a content creator: the cost for entry is incredibly low –sometimes totally free. You just need a device and an internet connection, social media platforms from TikTok to YouTube started creator funds in 2021, including incentives and monthly payments based on performance. The goal: to encourage creators to continue making content that keeps readers on their platforms and enables them to make a living out of it.
The coming year will be a proving year around all the hype of robotics in food that was created in 2020 and 2021. In 2022, the reality will set in that the labor shortage in restaurants is not a fleeting issue, though it may become less acute than it had been during the height of the pandemic. Restaurants will need to expand their robotics and AI pilots and roll-out new solutions.
2022 will be a year of growth and momentum around tech equity and ethics.
Independent efforts for racial and gender equity through tech flourished in 2021. Many of us chafe at using the term “DEI” (which stands for “diversity, equity and inclusion”) as it’s become a marketing slogan for some. Instead, we’re designing ways to do things differently so that we can better tackle the ways that tech can be used to enforce inequalities.
Already there are some shining examples of efforts underway. Researchers, activists and journalists are looking into how they can use big data and AI to aid in these efforts.
This last year was a watershed for the commercial space economy. An incredible amount of capital was invested in the new aerospace economy, surpassing the likes of legacy space heavyweights Boeing and Airbus. The year saw incredible financial exits from California-based companies Momentus, Planet, Rocket Lab and Astra, among others (Long Beach-based Virgin Orbit is set to go public in 2022). And it captured the public’s attention with billionaires floating in microgravity.
Overall light vehicle sales plummeted last year because of pandemic-related supply chain issues, but electric vehicle sales are set to surge in 2022.
EVs are expected to reach over 450,000 sales in 2021, and EV sales through November were up 88% compared to 2020 EV sales through last November. This huge increase is due to a few key new models arriving in the marketplace this year, such as the Ford Mustang Mach-E and Volkswagen ID.4. In its first full year, Tesla’s Model Y was by far the EV sales leader in 2021.
In 2022, the food service industry will experience more labor challenges as restaurant and hospitality workers continue to leave in droves.
Fortunately, food technology has come a long way in developing robotics and automation in these last 18 months. Automated solutions in the kitchen will be well established by Q3 of 2022 and more vending style machines will appear in high-foot-traffic areas such as airports and schools, but also in the lobbies of high-rise buildings.
TikTok’s short form videos are ideal for discovering new audiences. Meanwhile long-form platforms such as Twitch and YouTube are perfect for maintaining, engaging and growing a community of fans. The marriage of these elements will change the game for creators in the new year.
I started my journey as both an angel investor and founder over 20 years ago.
A handful of successful companies and hundreds of investments later, I realized a few common themes throughout my portfolio. One in particular stands out: democratization.
Democratization, or making things more accessible to more people, has been a considerable factor in much of my decision making as a founder and investor.
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Dr. Mary Pardee has made gut health her life’s work, leading her to found Modrn Med, a telemedicine and virtual wellness company based in Sherman Oaks.
And it was her own personal experience with intestinal issues that led her to become the kind of doctor that wouldn’t tell her patients that “there’s nothing else we can do,” she told the Behind Her Empire podcast this week.
“I wanted to be the doctor that was nurturing, that gave alternatives and that really had an honest discussion about how mental health affects your gut health,” she said. “So this has kind of been my journey, but is just in my own personal healing story to become the doctor that I didn't have.”
As a doctor who specializes in integrative gastroenterology, hormones and gut-brain health, Dr. Pardee sees how stress impacts the gut health — and by extension, the overall health — of CEOs, moms, homeschool teachers and women in other high-stress environments.
“So you can see if you're in a period of chronic stress, which most people are, that you may not have a good libido, you definitely may not want to go to the bathroom because your digestive system is shut off,” she says.
In this episode, Dr. Pardee also delves into the impact that gut health has on hormones, mental health and physical health and the importance of prioritizing self-care.
dot.LA Audience Engagement Editor Luis Gomez contributed to this post.
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Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Pejman Nozad, a founding managing partner at Pear VC, joins this episode of LA Venture to discuss Pear VC's current initiatives, including its accelerator and fellowships. He's seen as one of the most successful angel investors in the area, and for good reason: he has made more than 300 investments in his lifetime.
"I'm a child of revolution and war and difficult times," said Nozad of his upbringing in Iran during the revolution.
Nozad went to college before dropping out. That's when his brother told him about his dream to go to America. After his brother was denied a visa multiple times, Nozad went himself to the embassy and got lucky; the woman in charge of the process liked him enough to approve him.
"When you're in [your] early twenties, you don't analyze much of the future. And then your risk-takers. I came to America in 1992 with $700 and I didn't speak any word of English," said Nozad.
Nozad went from working at a carwash, then a yogurt shop, to a (now famous) Persian rug store in Palo Alto. Many of his clients happened to be CEOs and venture capitalists; Nozad wanted to be part of that community.
"I was very lucky because I had access to people who normally nobody can see them, but I was hanging out with them at Sunday barbecues while selling carpets," said Nozad.
In his early days as an investor, Nozad bet on companies that included Dropbox and DoorDash. He said he took inspiration as a venture capitalist in lessons he learned from his time playing professional soccer in Iran.
"In soccer, you can score minute one, or you can score at minute 90. Both of them [are] one goal and you can win the game. So, when you go to fundraise, don't get disappointed if you hear a lot of nos, because the yes could be the last meeting after the whole two months," he said.
dot.LA Engagement Intern Joshua Letona contributed to this post.
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