5 Highlights From a Record-Smashing 2021 for SoCal Startups and VCs

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

5 Highlights From a Record-Smashing 2021 for SoCal Startups and VCs
Image by Sarah Fields Photography/ Shutterstock

Apparently unshaken by the ongoing pandemic, the venture capital world plowed unprecedented amounts of money into startups in 2021, shattering plenty of records in the process.

Southern California was no exception, with last year proving a major growth period for startups and venture investors alike throughout the region, according to data provided to dot.LA by PitchBook. In 2021, SoCal ventures raised nearly $14 billion across more than 800 deals, while VC exits also soared. (PitchBook’s definition of Southern California covers the following counties: Imperial, Kern, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura. Curiously, it excludes select municipalities including Long Beach, Santa Ana, Irvine, Glendale and Pasadena, which are not factored in these statistics.)


Here are some key takeaways from what was a historic year for Southern California’s ever-growing startup environment—including one metric in which the region actually lagged behind the rest of the nation.

A Historic Spike in Deals

Southern California startups closed a record 831 venture deals in 2021. That was up nearly 39% from the previous year, and represented the single-biggest jump in the region’s deal count since at least 2016 (the earliest year for which PitchBook provided regional funding data).

The growth rate mirrored a national pattern: Last year, the U.S. saw about 40% more venture capital deals than in 2020, according to a joint report from PitchBook and the National Venture Capital Association.

SoCal’s 2021 deal spike was a strong rebound after a down year in 2020, when the region’s total deal count slipped 5.2% (to 599, from 632 in 2019).

Data from Pitchbook

Total Deal Value Rockets 53%

Venture capitalists poured a record $13.9 billion into Southern California businesses in 2021, representing a 52.7% increase from $9.1 billion in 2020.

While the region’s total deal value hit an all-time high, the growth rate of venture capital dollars flowing to companies actually slowed down from the previous year, when SoCal’s total deal value climbed by 62.5% between 2019 and 2020.

Southern California’s rate of venture funding growth also lagged behind the national trend. VC-backed companies in the U.S. raised an eye-watering $329.6 billion in 2021, up nearly 98% from the prior year.

In that light, what was a spectacular year for SoCal’s venture scene was relatively unremarkable by national standards. The trend speaks to the sheer volume of cash that VCs across the U.S. are deploying lately.

Exit Values Nearly Doubled

A record amount of capital flowed back to investors in 2021 thanks to a flurry of acquisitions, SPAC mergers and IPOs.

PitchBook recorded 76 venture-backed company exits in Southern California last year, up 85% from 41 in 2020. More impressively, the value of those exits more than doubled between 2020 and 2021—climbing to $25.4 billion, from $11.2 billion the previous year.

It’s early days, but so far 2022 is on track to eclipse last year’s exit total; PitchBook has already tracked $3.7 billion worth of SoCal exits between January 1 and February 2 of this year.

Data from Pitchbook

VCs Tripled Their Dollars Raised

While Southern California startups lured investors from around the world, venture capital firms based here had a bumper 2021, as well: SoCal-based VCs raised an unprecedented $1.5 billion across 27 separate funds last year, per Pitchbook data.

While the 27 funds were on par for the region, the $1.5 billion figure tripled the amount raised in the previous year—indicating that SoCal venture capitalists raised atypically large funds to funnel into startups both within and beyond the region.

Data from Pitchbook

Rising Tides—But Fewer Stratospheric Deals

While Southern California startups secured more capital than ever from investors last year, individual deals from previous years still overshadowed the region’s largest raises of 2021.

Among the top 10 deals involving VC-backed SoCal companies since 2016, only two from 2021 made it onto the leaderboard: a $420 million raise announced by L.A.-based accelerator Black Unicorn Factory, and a $400 million round by San Diego-based project management software developer ClickUp. Otherwise, deals in recent years involving the likes of Faraday Future, Quibi and CloudKitchens still lead the pack.

Update, Feb. 14: This article has been updated to specify the areas in Southern California that PitchBook includes in its statistics.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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