Inside Wavemaker Labs' Push to Automate Restaurants

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Inside Wavemaker Labs' Push to Automate Restaurants
As Restaurants Scramble for Workers, It's 'Order Up' for Miso Robotics and Its Burger-Flipping Robot

Like so many other sectors, the restaurant industry continues to face a severe labor shortage.

The November 2021 jobs report found that employment in the leisure and hospitality sector was down by 1.3 million, or 7.9%, since February 2020—bad enough to prompt U.S. Labor Secretary Martin Walsh to admit he saw “room for improvement” in the industry.

But there’s no simple solution: A rising federal minimum wage, the option of the gig economy, a pandemic, and new attitudes about work and employment, have made it nearly impossible for restaurants to retain employees.

But for fast food restaurants, there appears to be a solution—albeit a controversial one—to bypass the worker shortage: remove workers from the equation altogether. Indeed, the industry appears to be on the cusp of a transition towards automation, and Los Angeles is situated at the center of the coming storm.


Wavemaker Labs is a Santa Monica-based incubator focused on automating the entire food industry supply chain “from seed to fork,” said Wavemaker founder and CEO Buck Jordan.

The company has focused on automating fast food and restaurant kitchens. It recently announced an ambitious robotics project with Nommi, which is working to create what’s basically a fully autonomous vending machine that dishes out Michelin-star-quality grain bowls. It was also one of the early backers of Miso Robotics, a company that’s making robots that can run a fry station or a drink station in a fast-food restaurant

Los Angeles is an auspicious proving ground for these technologies.

“California, especially Southern California, is a restaurant hub,” said Jake Brewer, Miso’s Chief Strategy Officer. “You have Panda, you have Chipotle, you have Taco Bell, Del Taco. You have these big brands that are centered there.”

These business opportunities, in combination with a strong pipeline of talent from schools like Cal Tech, have allowed Wavemaker Labs to form partnerships and pilot programs.

“It’s where food and tech meet,” said Brewer. “The food creativity in LA is unlike anywhere else and the tech creativity is unlike anywhere else. If two people live together long enough they either become friends or they kill each other. In this instance they became friends.”

Miso Robotics

Miso Robotics has been operating since 2016, but the company has only recently begun testing their tech in the wild.

Miso has 15 robots deployed in restaurants across America and has inked pilot deals with 12 restaurant brands including Buffalo Wild Wings, CaliBurger, and Compass Levy. The plan, according to Brewer, is to have hundreds of robots operational by the end of next year, and thousands by the end of 2023.

Currently, Miso offers three different solutions for the quick service restaurant industry, all of which are designed to help with back of house operations. The first two are robots that can run different stations, specifically the deep fryers and the drink stations.

The robots, known as Flippy and Sippy, effectively replace workers at these stations and—according to Miso—offer improved efficiency. The third piece of technology is an AI-powered camera training platform that helps new hires understand how to assemble orders and run the back of house.

Miso recently started a pilot with White Castle in 2020 for their robotic fry cook. The bot basically operates the deep fryer and the grill in the back of house, which is one of the most demanding jobs with the highest turnover rate in the industry, lasting on average, less than one year and often less than 6 months.

White Castle, Brewer says, was an especially challenging partnership for the company due to the large number of fried items on the menu, the high volume of the restaurant, and the brand’s complex limited time offer schemes. Still, the robot earned its keep, and White Castle is looking to add more Flippy units to its stores in 2022.

Bobacino robots are set for the food automation age.dot.la

Nommi

Nommi represents an arguably more ambitious vision of the future of fast food. The idea behind Nommi is to make the kitchen fully autonomous. Humans still have to oversee operations or perhaps clean and maintain the machines, but the idea behind Nommi is basically to make a vending machine that serves hot, fresh meals.

The technology follows in the shoes of other kiosk-style operations developed by Wavemaker. The incubator has already dabbled in a pizza kiosk (Piestro) and an autonomous boba-tea maker (Bobacino), but Nommi is considerably more ambitious both in terms of scale and what it might ultimately mean for the future of the industry.

The prototype Nommi kitchen makes bowl-style meals—think noodles plus chicken or rice plus veggies. All of the cooking, chopping, seasoning etc. is handled by a series of robots and the ingredients are dispensed into a bowl atop a small autonomous cart and delivered to a person.

The project has drawn the backing of former Iron Chef Koumei Nakamura, and prototypes are currently in development. “He’s real serious about his food,” said Jordan, who, in addition to his role as Wavemaker’s CEO, is also CEO at Nommi. Jordan says that consumers can expect to see Nommi pilot programs “in the wild” as early as the end of next year, with production versions following another year after that.

Brewer says the pandemic initially depressed in-store fast food purchases by upwards of 70%, but delivery and takeout numbers went through the roof and have remained high ever since. If this trend is here to stay, Jordan thinks Nommi may represent the future model of fast food.

“In five to seven years, what I think you’re going to see is a lot of major brands starting to design their menus to be automated,” he said. “When you can fully automate a menu, all of a sudden your real estate costs get cut by two thirds or three quarters because you have a kitchen in a box. Your labor goes to almost nothing.”

While the pricing schemes haven’t been worked out yet, Jordan’s hoping Nommi can deliver high-quality food at fast-casual prices.

“We know that the economics are so good for the Nommi machine that we sort of 4x the profitability of a comparable restaurant that’s operating in analog,” he said. “We think that allows us to really deliver Michelin star quality at a really affordable price. I would love to offer a grain bowl for $7.”

What About the Workers?

An average McDonald’s franchise employs between 50 to 150 people. A fully autonomous kitchen will still need humans to clean and service the machines. People will be required to repair damaged equipment. Delivery men will still drive raw goods to the machines. Someone will likely need to oversee the whole operation.

But even still, making a kitchen autonomous represents the loss of dozens of jobs. “Is it going to be one job lost and one job gained here? I doubt it. There will be a shift,” said Jordan.

Mark Muro, who studies automation at the Brookings Institute, says the thing he’s most concerned about is the loss of entry level jobs.

“It’s not always clear how you get started in America’s economy,” he said. “But one thing there’s always been is working in a restaurant or low-end retail. That could be a serious problem for teenage and 20-something workers.”

He also points out that underrepresented groups, who’ve historically taken low paying, difficult jobs, may be disproportionately impacted by automation in the sector.

Conversely, automation holds tremendous promises for business owners and potentially for consumers as well if costs decrease and consistency and quality improve. These aren’t groundbreaking concepts, but they’re ones that the industry will be forced to confront if automation becomes widespread.

“I don’t think we’re going to uninvent these technologies,” said Muro. The best we can do, in his eyes, is to give workers fair warning that their jobs are on the chopping block and provide opportunities for them to retrain.

Likewise, Jordan believes automation is coming one way or another. He points to the development of the tractor and other technological advances which, in the past, put large numbers of laborers out of jobs, but ultimately created more agricultural industry overall.

“My first job was making pizza at Valley Pizza in Woodland Hills,” he said. “I don’t think my son, when he’s 18 years old, is going to have that job available to him.”

Correction: An earlier version of this post stated that Wavemaker had just finished a pilot with Miso. That project just began.

The New Face of Live Shopping: Whatnot’s $5B Journey

🔦 Spotlight

Hello Los Angeles,

This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

  • Pacific Palisades Fire Damage Maps: View here

These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


🤝 Venture Deals

LA Companies

  • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
  • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
  • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
  • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
  • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
  • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
  • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
  • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
  • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
  • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
  • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
  • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

LA Exits

  • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
  • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
  • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
  • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
  • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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    A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

    🔦 Spotlight

    Happy Friday LA!

    As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

    Crosscut Ventures’ Bold New Direction

    Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

    Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

    Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

    What’s Next for LA Tech in 2025

    The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

    As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

    🤝 Venture Deals

    LA Companies

    • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
    LA Venture Funds
    • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

    LA Exits

    • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
    • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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