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XEarn Crypto While You Fly: Why Airline Reward Programs Are Taking to the Blockchain
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

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These days, more startups are looking to cash in on crypto fever by offering customer loyalty rewards through the blockchain. But how many of them also happen to run their own airline?
That’s the question posed by Josh Jones, the Los Angeles-based investor and crypto evangelist whose role in resurrecting regional airline Ravn Alaska was the impetus for his latest venture, FlyCoin. Billing itself as “the world’s first crypto frequent flier program,” the startup is built around FLY, a crypto token minted on the Ethereum blockchain that travelers will be able to earn by flying—much like traditional frequent flier miles.
To fund its launch, L.A.-based FlyCoin closed a $33 million seed round earlier this month led by Jones, who co-founded the web hosting platform DreamHost and recently made headlines after losing millions in Bitcoin through a SIM swap attack. Other investors in FlyCoin’s funding round include System1 co-founder Michael Blend, TenOneTen Ventures, 8VC, Liquid 2 and Gaingels. The startup declined to publicly disclose its valuation. (Disclosure: Jones is an investor in dot.LA)
Currently, the only way to earn FLY is by booking a flight through Anchorage, Alaska-based Ravn, which exclusively serves its home state. Later this year, FlyCoin plans to make the token available on crypto wallets and exchanges, meaning holders can exchange it for other cryptocurrencies or even cash.
Yet before FlyCoin could get off the ground, another startup had to endure turbulence amid the pandemic. L.A.-based FLOAT Shuttle (FLOAT was an acronym for “Fly Over All The Traffic”) had only just launched when lockdowns initially began in 2020; with backing from Jones and other investors, the startup airline intended to fly commuters over clogged Southern California freeways for a monthly subscription starting at $1,250.
But after the coronavirus cleared up the Southland’s notorious traffic for a months-long period, FLOAT had to look for opportunities elsewhere. It found one in the form of a deal to buy the beleaguered Ravn out of bankruptcy, resurrecting the regional airline. (FLOAT now plans to launch a sibling airline called Northern Pacific Airways, which will offer international flights through Anchorage.)
FlyCoin CEO Lenny MoonCourtesy of FlyCoin
FlyCoin was initially born out of a need to establish a frequent flier program for Ravn. Years earlier, Jones and System1 co-founder Blend had explored launching a crypto-enabled loyalty rewards business—making Ravn an opportunity to breathe life into an old idea, Jones told dot.LA. “We’re not trying to be too crazy—we’re just taking crypto loyalty tokens to airlines, and we have the advantage of having an airline,” he said.
FlyCoin’s ties to Ravn and Northern Pacific give it a vehicle through which it can build momentum for FLY. The startup aims to eventually expand the token’s reward system to other airlines, hotels and hospitality businesses, as well.
Whatever alliances it can form will help FlyCoin stand out in an emerging crypto customer rewards market. While the airline industry has dipped its toes into the blockchain, the scope of its efforts have thus far been limited—though there are ventures like blockchain platform Loyyal’s partnership with Dubai-based airline Emirates. Carriers like Lufthansa and Singapore Airlines have also pursued crypto-related efforts.
Still, the largest airline operators have relatively little incentive to innovate in the space, according to FlyCoin CEO Lenny Moon. The likes of United Airlines and American Airlines have billions of dollars in debt tied to their existing customer rewards programs, and neither company responded to inquiries on whether they plan to develop blockchain-related initiatives.
“They don’t want to disrupt the status quo,” Moon told dot.LA, also criticizing established airlines’ “walled” approach to loyalty rewards and their point expiration dates. “We’re sitting in 2022—now that we have cryptocurrency, why should we have something that is so archaic in terms of the reward system?”
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.
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Riot Games Doubles Down on Mobile With ‘Aim Lab’ Investment
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Riot Games has invested in virtual shooting range developer Statespace, accelerating the Los Angeles video game developer’s efforts to dominate the mobile gaming space.
Riot did not disclose terms of the investment but told dot.LA it took a “minority stake” in New York-based Statespace.
Statespace’s main product is a platform called Aim Lab, a free-to-play virtual shooting range that first-person shooter gamers can use to warm up their skills before heading into a competitive match. Statespace CEO Wayne Mackey told the Washington Post that the plan is to leverage its relationship with Riot to bring Aim Lab onto mobile platforms—a transition that he said is “imminent” and could happen as soon as next month.
Riot, in turn, wants to integrate Aim Lab as part of its growing base of titles with hardcore fan bases, like its first-person shooter game “Valorant” or its multiplayer online battle arena (MOBA) game “League of Legends: Wild Rift.” The idea is that esports players could use Aim Lab to warm up with weapons used in the actual games, and also for a postmortem on a match that they lost by giving them a chance to review footage of their defeat and figure out how to improve, Mackey said.
“We look forward to collaborating with Statespace on developing innovative training and coaching tools for Valorant and MOBA players around the world to improve their skills at every level,” Jake Perlman-Garr, Riot’s global head of corporate development, said in a statement Thursday.
Riot has been doubling down on mobile gaming in recent years. The publisher has released three mobile games in the last two years—including “Wild Rift,” its most popular mobile title—and has invested in mobile gaming companies like Double Loop Games and Bunch. That focus has come as mobile gaming has emerged as one of the industry’s fastest-growing sectors.
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Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
The airline industry is a notoriously terrible polluter, with large carriers struggling to find ways to limit the more than 915 million tons of carbon emissions produced by their industry each year.
Yet some startups, like Hawthorne-based Surf Air Mobility, are looking to the electrification of air travel as a possible solution. On Wednesday, Surf Air announced it will go public by merging with blank-check company Tuscan Holdings Corp and Florida-based commuter airline Southern Airways, in a deal that values the combined company at $1.42 billion. The transaction is expected to raise up to $467 million, giving Surf Air much-needed capital to expand its vision for a fully electric airline.
Co-founded by CEO Sudhin Shahani and Chief Brand Officer Liam Fayed in 2012, Surf Air is a charter flight service with an electrified twist. Its single-engine, eight-seater Pilatus PC-12 aircraft is capable of a 2,150-mile flight range and a max speed of 330 miles. While that’s not as long nor as fast as most major commercial airplanes, it suits the carrier’s regional flights between local airports across the country, which are available to members who pay a starting rate of $199 per month.
Surf Air has stacked a notable slate of investors and advisors in recent years. Chairman Carl Albert is an airline industry veteran; he was CEO of turboprop charter airline Wings West before it was acquired by American Airlines and also ran manufacturing outfit Fairchild Aircraft for a decade. Other notable investors include billionaire businessman and Los Angeles mayoral candidate Rick Caruso, banking heir Alexandre de Rothschild and Facebook co-founder Eduardo Saverin, as well as local venture firms M13, Plus Capital and TenOneTen Ventures.
Though Surf Air has been eyeing an IPO since 2020, Shahani told Bloomberg that the startup’s business really took off during the pandemic, when many travelers who could afford charter flights were eager to skip larger, more crowded planes and airports. The newly merged company expects to generate roughly $100 million in revenue across all of its business units in 2022, it said Wednesday. “We’ve grown 50% last year to this year,” Shahani told Bloomberg.
The company aims to electrify all of its regional flights through the development of both an original hybrid and electric powertrain, which it can use to retrofit turboprop aircraft like its fleet of Cessna Grand Caravans and create fully electric planes. It also hopes to expand to more terminals—something that will be aided by the merger with Southern Airways, which serviced 39 cities and 300,000 customers last year.
Surf Air says that if it achieves that vision, it’ll be able to completely neutralize its emissions while reducing operating costs by half. Right now, Surf Air says its hybrid planes in action are producing half the emissions of a standard flight while saving about a quarter of the cost. The company doesn’t have a deadline on when its fully electric powertrain will be ready, but announced a deal Thursday with aircraft developer AeroTEC and propulsion firm Magnix to make more hybrid electric powertrains for its Cessnas, which could speed up the timeline.
Surf Air’s competitors in the realm of flight electrification include Textron, Cape Air and NASA, which started testing electric planes two years ago. Another airline, Hawaiian Air, is invested in a company that makes electric sea gliders, while Boeing is also testing electric planes. According to a recent report from the National Renewable Energy Laboratory, there are 170 similar projects underway.
“We believe deploying hybrid electric propulsion technology on existing aircraft at scale will be the most significant step we can take toward decarbonization of aviation in this decade,” Shahani said in a statement Wednesday. “We’re at a moment when the increasing consumer demand for faster, affordable, and cleaner regional travel will be met with [Surf Air]’s electrification ecosystem to accelerate the industry’s adoption of green flying.”
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Ranavat’s Founder on How Pregnancy and Ayurveda Inspired Her to Start Her Skincare Company
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
On this episode of Behind Her Empire, Michelle Ranavat talks about how pregnancy and traditional ayurvedic remedies inspired her to start her skincare company, and how she grew it without relying on outside funding.
Ranavat started her company at 35, after giving birth to two kids. Her maternity leave allowed her to step back from the day-to-day worries of life at work. She found herself diving into Ayurvedic postpartum rituals. Around the same time, she noticed some of her hair started falling out and was paying attention to the ways her skin was changing. That inspired her to do something about it.
“I think I was in the frame of mind that I was discovering and thinking about, ‘Oh, that's kind of an interesting idea’, or ‘Why isn't there a product?’ and I had the time, in many ways, and the clarity because I wasn't in a day to day job,” she said.
Ranavat began working on a product, and used her last name for her fledgling company. Its first big launch brought positive feedback from prospective customers, but she didn't want to stop there. Instead, she said, she looked closely at what people said could make the product better.
“I think the product was good. I think that I just got better at formulating [it],” she said. “And so I didn't feel bad about letting go. Because I knew I was working towards something better.”
Ranavat was one of the first companies to bring Ayurvedic practices to skincare, focusing first on a variety of hydrating masks and mists.
“Early on, I didn't have amazing packaging [or] a great brand story, but I think the brand story and the concept and the area in which we were trying to educate and push in the whitespace that existed was massive,” said Ranavat.
Out of the gate, Ranavat got interest from Neiman Marcus, Nordstrom and Credo Beauty, among other big retailers. At the time, the brand didn’t have much of a social media following or a cadre or influencers to boost it. But its unique story got it some early press, and that helped it build a following – even from some in the South Asian community who may not be accustomed to paying for a product they’re used to making themselves, Ranavat said.
“I think it's a hard sell, honestly, to a South Asian community. Because they're like, ‘Oh, I make it at home’, or ‘I don't really typically spend this much on my beauty’,” she said. “But we actually had an amazing response. And a lot of the responses were like, ‘Man, I don't usually spend this much. But let me tell you, this works‘.”
Ranavat said the rise of her company didn’t happen without some mistakes along the way. But she reminds herself that feeling is only finite and that nothing needs to be perfect.
“I don't think anyone really is making a mistake unless they are feeling like they're stuck in their ways and they can't evolve,” she said.
Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.
dot.LA Audience Engagement Fellow Joshua Letona contributed to this post.
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.