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Photo by Andria Moore

Supertext, a European-based global marketing company, was designed to help companies go global by providing clients with copywriting, translation, and localization services.

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Image courtesy of Super73.

LeGrand Crewse has been biking for his entire life — but it wasn’t until he made his own bike that he knew he would “change the world.”

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As Santa Monica prepares to shutdown its five-year-old, city-run shared bike service, Lyft will roll out a fleet of hundreds of electric bikes, beginning Tuesday.

The new e-bikes will be docked at the city's existing 80 bike rental stations and cost $1 to unlock plus 34 cents per minute to ride. That compares to the city's Breeze Bike Share program started in 2015, which cost 12 cents a minute after a $1 initial drop.

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