super73

super73

Image courtesy of Super73.

LeGrand Crewse has been biking for his entire life — but it wasn’t until he made his own bike that he knew he would “change the world.”

Read more Show less

In January 2020, just before the pandemic hit, Irvine-based electric bike manufacturer Super73 had just launched its newest bike models — the S2, R, and RX — and business was surging.

Then the pandemic hit.

"There was a day in March when [Gov. Gavin Newsom] declared a state of emergency, everything shut down, and we saw our sales drop quite a bit. We were like, 'uhhh, buckle up, what's coming?'" said co-founder and Chief Marketing Officer Michael Cannavo.

Read more Show less
Trending