lime

lime

Image courtesy of Lime

The first Lime electric scooters hit the streets of Los Angeles in June 2018, some nine months after rival e-scooter startup Bird first took flight in Santa Monica. In the years since, Lime has battled Bird and a wave of other micromobility operators for market dominance—seeking to transform the urban transportation landscape while facing losses, regulatory backlash and even destructive anti-scooter sentiment.

Read more Show less

In January 2020, just before the pandemic hit, Irvine-based electric bike manufacturer Super73 had just launched its newest bike models — the S2, R, and RX — and business was surging.

Then the pandemic hit.

"There was a day in March when [Gov. Gavin Newsom] declared a state of emergency, everything shut down, and we saw our sales drop quite a bit. We were like, 'uhhh, buckle up, what's coming?'" said co-founder and Chief Marketing Officer Michael Cannavo.

Read more Show less

After completing a costly renovation less than a year ago, the once high-flying e-scooter unicorn Bird Rides has put its airy and sleek Santa Monica offices up for sublease, dot.LA has learned. Prior to the pandemic, Bird was looking at tripling its local footprint, but now with a local workforce numbering less than half what it was before the pandemic and those who remain working from home indefinitely, the company is dramatically downscaling.

The move comes as Fidelity Investments filed a disclosure Friday with the SEC revealing it has marked down the value of its Bird investment by 17% since the beginning of the year.

Read more Show less
Trending