The time for online shopping is now.

The pandemic has ushered in the era of ecommerce as Americans embrace curbside pickup, next day deliveries and grocery pick-up services. There's likely no going back as an increasing number of consumers get accustomed to shopping online.

Now, retailers are taking experience to another level with streaming, data personalization, augmented reality and other features that are only likely to grow digital shopping habits.

Here are three trends sweeping ecommerce and the Los Angeles companies that are fueling it:

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Snap Inc unveiled a flurry of new features and products at its partner summit on Thursday. The Santa Monica company held its event virtually this year due to the coronavirus.

Chief Executive Evan Spiegel kicked things off with brief remarks, including an announcement that Snap is partnering with Headspace, also based in Santa Monica.

"Soon, directly in Snapchat, Headspace will offer meditations and tools that help Snapchatters check in with their friends and family, and stay healthy," Spiegel said.

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