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Snap is upping its game when it comes to both augmented reality and ecommerce.

The Santa Monica-based social media giant has launched a series of updates to its Snapchat app’s AR shopping experience, including easier-to-use features for consumers and real-time analytics for brands and retail partners, as reported by Techcrunch and Adweek.

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Courtesy of Eyedaptic

A longtime executive at successful companies, Jay Cormier had been thinking about retiring in 2010.

At the time, Teridian Semiconductor, where he served as vice president and general manager, was acquired for $315 million. Cormier was working on a side project helping some entrepreneur friends with an augmented reality idea.

Around the same time, macular degeneration forced his grandmother into an assisted living facility.

That got him wondering whether AR could help the visually-impaired.

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Thunder Studios bet big on the metaverse—and it’s now paying off.

The Long Beach-based production studio and Infinite Reality, the metaverse platform in which it was the lead investor, were acquired this week by Display Social, a social media network that pays creators for their original content. The deal will see Thunder Studios and Infinite Reality integrate their virtual production capabilities into Display’s creator network. Known for producing virtual live events, Thunder Studios notably utilized Infinite Reality’s platform to create a virtual Burning Man experience.

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