How would you like to see the news articles that people in your line of work find relevant? Newsology, a news aggregator app based in L.A., is betting that its new spin on news feeds curated around people's professions will intrigue enough users to help it compete with the Silicon Valley giants.

Founder Mark Hasan tells dot.LA that what distinguishes Newsology's AI recommendation engine from competitors like Apple News, Google News, Flipboard and News 360 is that it incorporates the "extra dimension" of a user's industry, title and location. Hasan, who has a background in mechanical engineering and machine learning, says his patent for grouping multiple descriptors about a user gives his app an edge.

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Elementary Robotics, one of Los Angeles' top robotics startups, announced Tuesday it has raised $12.7 million in Series A funding to continue developing and deploying its automation products at scale.

Co-founded in 2017 by Bill Gross of Idealab and Arye Barnehama, a Pomona College dropout and former head of design at Daqri, the company says its mission is to assist people by "automating day-to-day repetitive tasks" but it adds cryptically on its website: "We can't detail too much about the technology because we're still in stealth mode."

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Zeitworks, an under-the-radar early-stage startup based in L.A. and Seattle has raised a $4.5 million seed round.

GeekWire uncovered the company last month. Zeitworks CEO Ryan Windham shared more details about its product and vision in an interview this week.

Madrona Venture Group led the seed round, which included participation from JAZZ Venture Partners and dot.LA co-founder Spencer Rascoff.

Zeitworks' software aims to optimize various business processes for insurance, financial, healthcare, and other companies.

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