Four cymbal crashes precede the heavily distorted electric guitar chords that ring out just as a hologram of Palaye Royale's lead singer jolts to life and slowly rises from a grave — which is embedded in the floor of the viewer's home.
So begins the AR experience created by Los Angeles startup 1RIC, also known as Jadu, released last week: another example of musicians' ongoing experimentation with new ways to engage fans and make up for revenues lost to the frozen touring circuit.
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Snap's third annual Lens Fest kicked off Tuesday with a multi-million-dollar bang.
The three-day event convenes Snap's community of external lens creators who use Snap's Lens Studio development toolkit to design augmented reality (AR) filters – which Snap calls lenses – for Snapchat users. That community will be the beneficiary of Snap's announced $3.5 million investment, which will be used to "continue Snap's commitment to funding opportunities for Lens Creators." The company promised to release more details early next year.
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- CrimeDoor, an immersive augmented reality app launched last week, is straddling the space between mystery entertainment and crowdsourced crime solving.
- The app was conceived by Neil Mandt, a longtime film and TV producer-turned-tech entrepreneur. A true crime enthusiast himself, Mandt said he saw an opportunity to merge the popular genre with immersive reality.
- The AR environments are constructed based on real crime scene photos, police reports and eyewitness accounts.
A new augmented reality app launched this week allows anybody to feel what it's like to explore a murder site as it appeared right after the crime occurred. They may even be able to help crack an unsolved crime.