Popshop live

As COVID-19 vaccinations continue and restrictions slowly lift, consumers and companies alike are confronting an entertainment industry changed by the pandemic.

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Last month, Food Network personality Giada De Laurentiis made an elaborate salad from her new cookbook in front of 14,500 viewers of talkshoplive. She's one of many celebrities the livestream ecommerce site has featured; Paul McCartney, Dolly Parton and actor Matthew McConaughey have also used the site recently to pitch their memoirs, music and cosmetic lines.

A cross between Instagram live and QVC, the online streaming network has also attracted some big brand names — from Best Buy to Fred Segal.

The company closed a $3 million seed round on Tuesday led by Spero Ventures, a Redwood City firm backed by eBay founder Pierre Omidyar.

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Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.

But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.

We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.

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