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Netflix’s decision to partner with Microsoft for its ad-supported subscription plan could put the company on track to generate a multi-billion dollar ad business.

The struggling streaming giant could boost its revenue in the U.S. and Canada by $3 billion, or 20%, by 2024, Bloomberg Intelligence tech and media analyst Geetha Ranganathan recently wrote to clients. She added that Netflix could use ads to potentially monetize 25% of its U.S. and Canadian subscriber base, or about 19 million people.

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Activision Blizzard asked Los Angeles Superior Court to dismiss a discrimination lawsuit filed against it by California’s Department of Fair Employment and Housing, arguing the agency overstepped its authority by taking the matter to court.

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Activision Blizzard is facing yet another lawsuit—this time from the Big Apple.

The New York City Employees’ Retirement System–along with various pension funds for the city’s firefighters, police and teachers–filed suit against the Santa Monica-based video game publisher in Delaware’s Court of Chancery last month, Axios reported on Wednesday.

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