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Netflix’s Ad-Supported Plan Could Launch By Year’s End
Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Netflix’s promised ad-supported tier and crackdown on password sharing could launch by the end of this year, with the streaming giant reportedly accelerating its timeline on the moves after losing subscribers last quarter.
Executives at Netflix told staffers that they aim to introduce a cheaper subscription with ads during the final three months of 2022, according to the New York Times. The company plans to start restricting password sharing around that same time, the report added.
Bringing commercials to Netflix by year’s end would be a much faster timeline than company leaders have previously signaled. On the company’s first-quarter earnings call last month, co-CEO Reed Hastings told investors that advertising was something Netflix was “trying to figure out over the next year or two.”
That itself was a big deal, given Netflix’s long-standing opposition to ads. But the company’s streaming rivals have shown that customers are increasingly willing to sit through commercials if it means paying less per month in subscription fees. While competitors like HBO Max and Paramount Plus continued to grow their customer bases last quarter, Netfllix lost 200,000 subscribers and expects to lose 2 million more in the current quarter.
Netflix has also blamed password sharing for its sluggish growth, estimating that 100 million households may be using accounts without paying for them. (The company has 222 million paying customers globally.) In March, the company started testing extra charges for subscribers to share passwords outside of their households, initially rolling out the changes in Chile, Peru and Costa Rica.
Greg Peters, Netflix’s COO, said during the last month’s earnings call that the company would “go through a year or so of iterating” before deploying a password sharing plan. Now, according to the Times, Netflix wants to roll out the extra charges “in tandem” with the ad-supported tier it aims to launch later this year.
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Bird’s SPAC Deal is Done: First Day on the NYSE Ends Virtually Flat
02:36 PM | November 05, 2021
Bird, the Santa Monica-based firm that makes and rents electric scooters, ended its first full day as a publicly traded company with its stock price up by a fraction of a percent at $8.40 per share.
By merging with Switchback II, a special purpose acquisition company, Bird skipped the traditional IPO process to list on the New York Stock Exchange. Now closed, the deal put a combined $414 million in cash and credit at the scooter company's disposal — minus fees related to the merger, Bird said on Friday.
The SPAC deal originally valued Bird at around $2.3 billion.
Now trading under the ticker "BRDS," Bird CEO Travis VanderZanden said in a statement that the funds will fuel its growth and further its mission of providing "environmentally friendly transportation for everyone." Bird plops rentable scooters on sidewalks in more than 350 cities.
Bird's revenue plummeted at the onset of the pandemic, as lockdowns confined commuters to their homes, but the company recently reported a rebound in revenue and declining losses for its second fiscal quarter of 2021.
While Bird leads the pack on scooter rentals, its competitor Lime revealed today that it raised $523 million from investors ahead of a possible public debut next year.
Why "BRDS"? Earlier this week, footwear company Allbirds started trading on the Nasdaq exchange under the symbol "BIRD," perhaps beating Bird to the punch. Bird did not immediately respond to a request for comment.
Friday energy Today was electric for the @BirdRide listing Come take a ride behind the scenes of all the action $BRDSpic.twitter.com/9KMjBLzpHP— NYSE \ud83c\udfdb (@NYSE \ud83c\udfdb) 1636137781
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Harri Weber
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.
More SPAC Action: Tech Company Using Gravity to Store Energy Inks $1.6 Billion Deal
12:56 PM | September 09, 2021
Energy Vault, a startup that uses gravity and composite blocks heavier than a school bus to store renewable energy, plans to go public in a $1.6 billion merger with a special purpose acquisition company (SPAC).
The combined entity — consisting of the Westlake Village, Calif.-based clean energy startup and a shell company called Novus Capital Corp. II — aims to list on the New York Stock Exchange under the ticker "GWHR." The companies expect the deal to close during the first quarter of 2022.
Energy Vault's tech was developed to help utilities "solve the problem of power intermittency that is inherent with wind and solar energy generation," said Robert Piconi, the clean energy company's CEO and co-founder in an announcement of the deal.
In its search for a business to take public, Novus CEO Robert Laikin said the blank-check firm "looked at over 100 companies."
Earlier this year, another SPAC set up by Laikin took AppHarvest public. The firm builds gigantic greenhouses and was at one point valued at $1 billion. AppHarvest's market cap currently hovers around $770 million.
These mergers are part of a larger trend that has drawn scrutiny from regulators, shareholders and lawmakers alike. Sen. John Kennedy introduced a bill earlier this year that would force SPACs to be more transparent with investors. "It's right and fair that a SPAC should disclose how its sponsors get paid and how that affects the value of its public shares," the Senator argued. "The Sponsor Promote and Compensation Act would require this kind of transparency," he added.
What is a SPAC?
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Harri Weber
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