peacock

peacock

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Netflix’s decision to partner with Microsoft for its ad-supported subscription plan could put the company on track to generate a multi-billion dollar ad business.

The struggling streaming giant could boost its revenue in the U.S. and Canada by $3 billion, or 20%, by 2024, Bloomberg Intelligence tech and media analyst Geetha Ranganathan recently wrote to clients. She added that Netflix could use ads to potentially monetize 25% of its U.S. and Canadian subscriber base, or about 19 million people.

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The Olympics has helped reel viewers into NBCUniversal's streaming service Peacock, at least on mobile.

From June to July, the app — heavily promoted during and leading up to the Olympics — saw average daily users in the U.S. climb 52%, to about 2.4 million. Across the same period, the app's monthly downloads increased nearly 96%, far outpacing the growth of other streaming apps, according to third-party analytics firm Apptopia.

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