peacock

The Olympics has helped reel viewers into NBCUniversal's streaming service Peacock, at least on mobile.

From June to July, the app — heavily promoted during and leading up to the Olympics — saw average daily users in the U.S. climb 52%, to about 2.4 million. Across the same period, the app's monthly downloads increased nearly 96%, far outpacing the growth of other streaming apps, according to third-party analytics firm Apptopia.

Read more Show less

Cynics are having a field day with the tepid audience that watched Friday's Olympics opening ceremony on NBC.

The data show a 36% decline from the 2016 Games across all NBC's platforms, which include its linear TV channel, Peacock and NBC Sports digital.

On the other hand, the network said Saturday brought Peacock record viewership.

Read more Show less

Everyone expected the streaming wars to heat up, but no one could have predicted that a global pandemic would upend the theatrical release window and reshuffle the entertainment landscape so dramatically moving into 2021.

While Netflix has retained its dominance, Disney Plus is catching up. WarnerMedia-owned HBO, once the king of cable, has struggled to lure subscribers to HBO Max, but made headlines by throwing the long-entrenched precedent of films debuting on the big screen out the window.

NBCUniversal joined the fray with Peacock while the much-anticipated Quibi quickly burnt out. It remains to be seen whether the vast array of niche services can survive. Meanwhile, cash-rich Amazon and Apple loom with fat balance sheets, setting them up to make big moves if they wish.

With 2020 receding into the rearview, here are three trends to watch in 2021.

Read more Show less

Trending