peacock

peacock

Photo by Venti Views on Unsplash

Netflix’s decision to partner with Microsoft for its ad-supported subscription plan could put the company on track to generate a multi-billion dollar ad business.

The struggling streaming giant could boost its revenue in the U.S. and Canada by $3 billion, or 20%, by 2024, Bloomberg Intelligence tech and media analyst Geetha Ranganathan recently wrote to clients. She added that Netflix could use ads to potentially monetize 25% of its U.S. and Canadian subscriber base, or about 19 million people.

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The Olympics has helped reel viewers into NBCUniversal's streaming service Peacock, at least on mobile.

From June to July, the app — heavily promoted during and leading up to the Olympics — saw average daily users in the U.S. climb 52%, to about 2.4 million. Across the same period, the app's monthly downloads increased nearly 96%, far outpacing the growth of other streaming apps, according to third-party analytics firm Apptopia.

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Photo by Matt Botsford on Unsplash

Cynics are having a field day with the tepid audience that watched Friday's Olympics opening ceremony on NBC.

The data show a 36% decline from the 2016 Games across all NBC's platforms, which include its linear TV channel, Peacock and NBC Sports digital.

On the other hand, the network said Saturday brought Peacock record viewership.

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