"Fight for simplicity" is a guiding principle at Cameo, a marketplace platform that launched in early 2017 out of Chicago but is increasingly rooting itself in Los Angeles. No surprise, then, that the company's premise isn't too complicated. Celebrities with over 20,000 Instagram followers – which occasionally stretches the limit of what one might consider a "celebrity" – can set up a Cameo account and list a price at which they will record a short, personalized video for customers. Caitlyn Jenner currently charges $2,500. Former NFL MVP Brett Favre asks for $300. Someone who goes by MeesterMario requests a humble $5. Whatever the number, Cameo keeps 25% of the transaction and the talent does what it wishes with the remainder.

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Cloud-based data security platform Open Raven announced Tuesday that it raised a $15 million Series A round four months after it emerged from stealth to announce seed funding.

The round was led by Kleiner Perkins as well as existing investors like Upfront Ventures, bringing its total capital raised to $19.1 million.

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