LA Venture Investor Arrowroot Leads $13 Million Funding for AI-Powered Software Testing Startup Appvance

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to

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Appvance, a startup developing AI-enabled software testing tools, has raised a new $13 million funding round led by Marina Del Rey-based investment firm Arrowroot Capital.

As part of the new funding, Arrowroot Capital partner Kareem El Sawy has joined Appvance’s board, the companies said on Tuesday. The round also included participation from existing investors Javelin Venture Partners and TRI HoldCo.

Appvance bills its field of software quality assurance, or software QA, as a $120 billion market. Jenkins, CircleCI, and other automated software testing tools offer ways to streamline the process and ensure that code works as it’s intended to.

Where Appvance says it stands out is in its use of artificial intelligence to generate tests. “This technology designs, generates, and independently executes tests for sophisticated web and mobile applications with no human intervention,” the startup said in a press release.

Appvance calls its product “the world's first Level 5 autonomous testing solution,” a reference to the six levels of automation laid out by the Society of Automotive Engineers. In the world of automobiles, the fifth level refers to completely autonomous cars—a market not yet commercially available but spearheaded by the likes of Tesla.

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