the chernin group

the chernin group

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Los Angeles-based investment firm The Chernin Group has reportedly joined forces with an Austin, Texas-based talent agency on a new fund that will snap up businesses and pair them with social media influencers.

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Image courtesy of Stoggles
  • The Pasadena eyewear startup has found a market with health care workers and is looking to grow with new investment from L.A.-based The Chernin Group.

Safety goggles are usually anything but stylish. But just as direct-to-consumer brands FIGS and Clove brought sophistication and flair to medical scrubs and health care shoes, respectively, so is Stoggles looking to spice up its own dull niche.

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"Fight for simplicity" is a guiding principle at Cameo, a marketplace platform that launched in early 2017 out of Chicago but is increasingly rooting itself in Los Angeles. No surprise, then, that the company's premise isn't too complicated. Celebrities with over 20,000 Instagram followers – which occasionally stretches the limit of what one might consider a "celebrity" – can set up a Cameo account and list a price at which they will record a short, personalized video for customers. Caitlyn Jenner currently charges $2,500. Former NFL MVP Brett Favre asks for $300. Someone who goes by MeesterMario requests a humble $5. Whatever the number, Cameo keeps 25% of the transaction and the talent does what it wishes with the remainder.

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