"Fight for simplicity" is a guiding principle at Cameo, a marketplace platform that launched in early 2017 out of Chicago but is increasingly rooting itself in Los Angeles. No surprise, then, that the company's premise isn't too complicated. Celebrities with over 20,000 Instagram followers – which occasionally stretches the limit of what one might consider a "celebrity" – can set up a Cameo account and list a price at which they will record a short, personalized video for customers. Caitlyn Jenner currently charges $2,500. Former NFL MVP Brett Favre asks for $300. Someone who goes by MeesterMario requests a humble $5. Whatever the number, Cameo keeps 25% of the transaction and the talent does what it wishes with the remainder.

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Scopely, the Culver City-based mobile games unicorn, confirmed Wednesday it has raised an additional $200 million in Series D funding, doubling the total round to $400M. The capital comes from Advance, a private family-owned business that invests in a broad range of media and technology companies and The Chernin Group, a consumer-focused investment firm.

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