Funding for Southern California startups has stalled as some of the region's biggest investors spread money outside the region.

In 2010, roughly one in every 10 startup dollars deployed nationally funded tech companies in Southern California. A decade later, that share has remained stubbornly static, even as the total sum invested in local startups ballooned from $4 billion in 2010 to $14 billion in 2019. That's according to a new report commissioned by Alliance for SoCal Innovation, a nonprofit advocating for the local tech scene.

"The good news is the pie has gotten bigger, but our slice of it has stayed more or less the same," said Andy Wilson, the executive director of the Alliance.

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On this week's episode of the L.A. Venture podcast, hear from Kerry Bennett, who leads marketing and branding for Upfront Ventures. I loved talking with Kerry about how startups should think about their marketing, and how that has changed over the years. Also, super fun to hear about Upfront's brand and the brand of the individual partners at Upfront.

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The pandemic and social unrest of 2020 accelerated change at a rapid pace for individuals, corporations and communities, L.A. business and tech leaders said during a virtual panel discussion. They predicted 2021 will be an opportunity for tech growth.

Upfront Managing Partner Mark Suster, Valence co-founder and COO Emily Slade and entrepreneur, athlete and investor Baron Davis spoke to dot.LA during its final Strategy Session event of the year. The challenges of 2020 were a common theme.

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