US Space Force Turns to SoCal Aerospace Firm And Hollywood Studio For its Next Gen Training Platform
El Segundo-based Slingshot Aerospace Inc. and a Hollywood visualization studio known for its design work on films like The Martian," "The Mandalorian" and "Gravity" are working on a next generation space-simulating training tool for the U.S. Space Force.
The tool, which is being built now for PCs, aims to teach airmen concepts like astrodynamics and let them experience how objects move in space. The goal is to make the platform adaptable for augmented reality on mobile phones and virtual reality on headsets in the future.
Hollywood took another step closer to Silicon Valley today.
San Francisco-based venture capital firm Benchmark is investing a Series A round into a new "creative accelerator" founded by film and TV heavyweights Ron Howard and Brian Grazer.
The Academy Award-winning duo founded Imagine Impact in September 2018 to bring new voices to an entertainment industry that can be difficult to break into.
"The old way of sourcing talent in the entertainment industry is based on who you know, which presents high barriers-to-entry for the fresh voices we need to hear from," Benchmark general partner Bill Gurley said in a statement. "Impact is knocking down these barriers through a marketplace model that reduces information asymmetry and levels the playing field. Ultimately this leads to more opportunities and better outcomes for everyone involved."
The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?
According to one CEO, the answer is data.