If you've ever watched Shark Tank and wished that you could hop in the waters and invest alongside Mark Cuban and Mr. Wonderful, Going Public may be just the show for you.
The new series will showcase five companies preparing to go public on the NASDAQ stock exchange. Over the course of 10 episodes, viewers will follow the company founders as they promote their offering and receive feedback and advice from mentors, professional investors and other executives. Those watching at home who think they've spotted a winner will have a chance to get in on the action at the initial public offering (IPO) price for the companies that end up going public.
<p>"We think we have what may be the most innovative strategy to acquire retail investors at scale in what may be the lowest cost of customer acquisition in the financial services industry," says Darren Marble, co-CEO of Crush Capital, the L.A.-based fintech firm that created <em>Going Public</em>.</p><p>Casting is now open for participating companies, who can apply at <a href="https://goingpublic.com" target="_blank">GoingPublic.com</a>. Marble told dot.LA that the series will be targeting companies with revenues between $25 million to $100 million; about two years of operating history; and a business-to-consumer, retail-oriented business model that is relatively easy to understand – no complex industries like biotech, and no cannabis companies.<br/></p><p>Marble adds that the show will be seeking a diverse pool of entrepreneurs, and that founder charisma is a plus. </p><p>Participating companies will pay Crush Capital an upfront cash payment and stock compensation. Marble says this means his firm will want companies that are strong candidates for success.</p><p>Production is planned for Q4 of this year, with the series expected to debut in spring of 2021. Plans are in place to allow for filming should the pandemic preclude in-person production, Marble said. Either way, 90% of the show will be shot before it airs, with the ultimate NASDAQ listing aired in or near real-time.<br/></p><p>The show will be produced in partnership with Studio City-based INE Entertainment and will stream exclusively on Entrepreneur.com, operated by Irvine-based Entrepreneur Media, which claims 14 million monthly unique users. The Emmy-nominated INE Entertainment has previously produced reality shows including <em>The Biggest Loser</em> and <em>MasterChef</em>.</p><p>Roth Capital Partners, an investment bank focused on small market-cap companies, is slated to diligence, price and underwrite the IPOs in accordance with Regulation A+, a 2015 amendment to the bipartisan 2012 JOBS Act. Together, these regulations effectively <a href="https://www.forbes.com/sites/kevinharrington/2015/05/22/new-jobs-act-regulation-a-will-be-a-game-changer/#8d4be107f3f2" target="_blank"><u>make it easier for companies to raise money</u></a> from the public, and for more people to have access to IPO investment opportunities. They also eliminate the need for a "quiet period" wherein a firm must refrain from disclosing information for a time leading up to the offering. </p><p>Marble notes that the last five years of Reg A+ offerings have largely missed the mark because they did not attract enough institutional investors, often considered "smart money."</p><p>"What's (been) missing is that the deals aren't attractive to hedge funds, pension funds, mutual funds, family investors," he says. Now, however, in what he calls an "industry first," Roth is guaranteeing the Reg A+ offerings. "Ultimately what that means is there's going to be strong institutional demand for these deals."<br/></p><p>In a statement, Byron Roth, Chairman and CEO of Roth Capital, said "we believe that institutional pricing, firm commitment underwriting, and aftermarket support will help advance the Regulation A+ offering process as envisioned by the JOBS Act."</p><p>To invest, viewers will be able to enter an investment portal via the streaming website. Marble says investments will be accepted once episode 1 airs and will remain available for six to eight weeks. </p><p>Two companies will debut in the first episode, followed by the other three shortly thereafter. The company narratives will unfold on a staggered basis, and they will not be competing with each other. </p><p>Marble says Computershare's <a href="https://www-us.computershare.com/Investor/#Home?gcc=us" target="_blank"><u>Investor Center</u></a> technology will provide the backend infrastructure to clear, settle and execute the trades. Once the companies go public, the shares will be liquid, meaning that investors can either hold their shares in the portal, sell them, or transfer them to a different account.</p><p>"We're creating a retail investor renaissance by allowing viewers from around the world to invest in any featured company while they're watching," said Todd Goldberg, Crush Capital's other co-CEO, in a statement.</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1NDI2Mi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTMzMzM5Mn0.iZbF83whsjD8OsvteF3NJCHOhj4Y1-CYV_kUMKqeqyw/image.jpg?width=980" id="1df24" class="rm-shortcode" data-rm-shortcode-id="b4b35ab7c18e67383342a5fb2e362008" data-rm-shortcode-name="rebelmouse-image" alt="Going Public" />
<small class="image-media media-caption" placeholder="Add Photo Caption...">Todd Goldberg (L) and Darren Marble (R) co-founded fintech firm Crush Capital</small><small class="image-media media-photo-credit" placeholder="Add Photo Credit...">Image courtesy of Crush Capital</small></p><p><br/></p><h3>Risky Business <br/></h3><p>IPOs can be exciting extravaganzas that result in <a href="https://www.fool.com/investing/2019/12/26/these-were-the-10-best-ipos-of-2019.aspx" target="_blank">big payouts</a> for investors, but <a href="https://www.cnbc.com/2019/04/03/dont-be-fooled-by-the-unicorn-hype-this-year-most-ipos-lose-money-for-investors-after-5-years.html" target="_blank">plenty</a> of <a href="https://news.crunchbase.com/news/over-80-of-2018-ipos-are-unprofitable-setting-new-record/" target="_blank">analyses</a> have found that more often than not they lead to exuberance-fueled losses. And with some <a href="https://www.forbes.com/sites/sergeiklebnikov/2020/06/17/20-year-old-robinhood-customer-dies-by-suicide-after-seeing-a-730000-negative-balance/#2a40da2e1638" target="_blank">dark</a> <a href="https://www.bloomberg.com/news/articles/2020-06-19/robinhood-s-newbie-traders-ignore-danger-signs-to-bet-on-markets?sref=QjdS4d5U" target="_blank">stories</a> of late showing the downsides of democratizing investments, <em>Going Public</em> offers no guarantees. </p><p>To mitigate risk, however, Marble says the host of the show, which is still in the casting process, will serve as a disinterested "investment sherpa" to help audiences make investment judgements. The lead candidate for the role is female and a former trader on the New York Stock Exchange, he says. </p><p>The website that hosts the investment platform will also include a section to educate potential investors on risk versus reward and the IPO process. Viewers will also have access to the disclosure that the companies will have to file to the U.S. Securities and Exchange Commission before participating. </p><p>Marble says there may also be individual investment caps, and that the presence of the "smart money" should limit, though of course not eliminate, the risk of swimming alongside the sharks.</p><p>---</p><p><em>Sam Blake primarily writes about entertainment and media for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA</em><br/></p>
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Nate Cavanaugh has a penchant for prophecy. The 24-year-old founder of Venice-based Brainbase wrote a letter to his future self when he was 13 in which he presciently asked, "Do you still want to start your own computer company?" At 18, in a high school assignment describing his role model, he chose Mark Zuckerberg, and proclaimed that "I, too, plan on starting my own technology company in college... (and) plan to drop out of college once I can comfortably support myself."
<p>According to plan, he enrolled at Indiana University and promptly founded Guuf, an esports tournament platform, before leaving school and selling the company shortly thereafter. Inspired by a talk on the problem of patent trolls from Union Square Ventures' co-founder Fred Wilson and a <a href="https://www.tesla.com/blog/all-our-patent-are-belong-you" target="_blank">blog post on the subject by Elon Musk</a>, at 19 Cavanaugh formed <a href="https://www.brainbase.com" target="_blank">Brainbase</a>, a technology company meant to simplify and streamline the management of intellectual property (for example, trademarks, patents, copyright). </p><p>Five years later, the company has around 40 employees and its customers include BuzzFeed, the Vincent Van Gogh Museum, and Sanrio (of Hello Kitty and friends fame). Its flagship product is called Assist, which includes a dashboard for tracking royalty payments and schedules; analytical tools for comparing IP asset performance by property, territory, partner, category and distribution channel; automated invoice generation and contract management; and artificial intelligence tools to identify potential opportunities for exploiting IP. <br/></p><p>Now, fresh off an <a href="https://fortune.com/2020/05/20/brainbase-funding-automation-legal-work-nate-cavanaugh/" target="_blank">$8 million Series A led by Bessemer Ventures</a> with participation from L.A.-based Struck Capital, Alpha Edison, Bonfire Ventures, and Tera Ventures, Brainbase is expanding its product suite with a marketplace to facilitate IP-oriented transactions and a tool to enable IP filing and renewal. In a statement about the investment, Kent Bennett of Bessemer described Brainbase as bringing "the archaic, paper-shuffling world of IP management into the 21st century."</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQzMzU3NS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNjcxMjU0MX0.oGqvKhcgjf9zXVjAySWEpeGqRfsAuaUXNB_pswRveR8/image.png?width=980" id="5639f" class="rm-shortcode" data-rm-shortcode-id="f9e6a1dd1b6dc8e305d232f6432bd203" data-rm-shortcode-name="rebelmouse-image" />
<small class="image-media media-caption" placeholder="Add Photo Caption...">Brainbase's Assist product helps customers manage their IP </small></p><p>Cavanaugh has long been interested in business and tech. His dad is a serial entrepreneur himself whose current venture, <a href="https://teamready.com/" target="_blank">Ready Nutrition</a>, recently signed brand partnerships with NBA superstar Giannis Antetokounmpo and L.A. Rams pro-bowler Aaron Donald. As a 10-year-old kid he remembers marveling at videos of Steve Jobs, which he often rewatches now that he, too, runs a business. "The reality is it's in my genes," he says.<br/></p><p>dot.LA caught up with Cavanaugh to ask about his journey so far and what motivates him to keep going, sometimes in the face of skepticism around his youth. His latest prediction? He says the next stage for Brainbase is <a href="https://medium.com/brainbase/its-going-to-be-hard-brainbase-raises-8m-series-a-2524e47788ba" target="_blank">going to be hard</a>, but he's up for the challenge. </p><h4>dot.LA: Tell me about your background and how that led to the company you sold after dropping out of college. </h4><p>I'm originally from Pittsburgh and I grew up in an entrepreneurial family. My dad had been starting companies since I was born, so I was essentially interning at startups from the time I was eight years old. In my junior year of high school I started a website design and services business, and I was making enough money from it that I didn't want or need to go to college. </p><p>But I went to Indiana, largely because of Mark Cuban – he's from Pittsburgh, too, and he went there. I knew I didn't want to finish, but I don't think I had the risk tolerance to just not go; I wasn't ready to be a full-time founder yet. I didn't want to keep doing my website business so I decided I'd go, and try to start a startup with the intention of leaving early. </p><p>I'd been interested in gaming and esports, and as I kept learning about venture capital I thought a services business would be interesting. There was a company called Major League Gaming that was doing well at the time and my freshman year I formed a company that was basically a platform to facilitate esports tournaments. That was really before esports took off and frankly I think we sold it a bit too early.</p>
<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQzMzU3OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNTA5NDg1OH0.wOStI2Zzr7Aj43BvQJBfVAzQEkYWKxSz23UNNSBkG3E/image.jpg?width=980" id="9c1c0" class="rm-shortcode" data-rm-shortcode-id="a619824be5fa86ea98469a29525af17e" data-rm-shortcode-name="rebelmouse-image" />
Nate Cavanaugh is the founder of Brainbase
<h4>You're now on your third company and you raised over $12 million before turning 24. Have you had any pushback along the way because of your age? </h4><p>Of course. There's a lot of negative press about young founders who aren't ready to run companies at scale. Until you sign that first set of impressive customers or raise money, you get doubted. I was 21 when Brainbase first raised VC funding and I didn't have traditional domain expertise in intellectual property. I was basically self-taught, and there were a lot of people that questioned our story.</p><h4>What kept you going? </h4><p>I'm extremely competitive. When I commit to something I have a will to succeed. And dropping out of college to start something makes you want it to succeed extra badly and do whatever it takes to make it work.</p>
<h4></h4><h4>What would you consider some of your biggest personal achievements so far?</h4><p>I'm a big believer that raising money is not necessarily a successful milestone – you need a strong outcome from that, so there's still a lot of work to do. But the fact that we were able to get a round done with Bessemer during COVID-19 was certainly not easy and I'm proud of that. We also recently did a deal with a big university for trademark licensing; I applied there for undergrad and was denied, so getting rejected and then getting them as a customer is kind of a a funny accomplishment.<br/></p><p>And the customers we've been able to get, like Sanrio; they're one of the biggest licensors in the world and we got them as a customer within 12 months of starting. </p><p>Also one of our first investors was the founder of Duolingo, a unicorn, and they're from Pittsburgh, so I was proud of that too.</p><h4>How did your dad's business experience impact you? </h4><p>He had two businesses when I was growing up that got up to a fairly impressive scale, and then he wound them both down to start Ready Nutrition when I was in high school. So he was starting a clean-slate startup when I was a junior. I saw that grow from a one-person business to making nine figures in revenue. I worked as an unpaid intern and I saw how he ran meetings, interacted with employees, how he closed deals. That gave me a lot of valuable experience early on. It's one thing I don't talk about too much when I'm fundraising – as a founder you want your merits to live separately from that – but I was fortunate to be able to grow up with that.</p><h4>How has your relationship with your dad evolved as you've had your own success? </h4><p>We have an interesting dynamic. My family is still in Pittsburgh – when he and I talk it's almost all about work; it's the nature of our relationship. It's interesting to be able to talk about different ways we've done things. His business is bootstrapped, whereas we just closed a Series A. It's been really cool to be able to bring my experience with tech, VC and startups and to hear about his side of things in consumer goods. It's fun to be able to talk about and learn from the challenges he and I are going through.</p><h4>Who else do you consider your role models? </h4><p>Of the people in my network, I spend a fair amount of time with Adam Struck, the founder of Struck Capital; he's been a helpful mentor and is on our Board. Severin Hacker (co-founder and CTO at Duolingo) and Kent Bennett (Partner at Bessemer Ventures) have also been helpful. It's been great being able to go to them for function-specific questions.</p><p>I've been a fan of Steve Jobs and how elegantly Apple markets their products. I still go back and watch his interviews with Kara Swisher. I'd watch those when I was 10 years old. </p><p>I also admire Ben Horowitz; his book <em>The Hard Thing About Hard Things</em> is excellent. Andy Grove (former CEO of Intel), too. And I'm also interested in Peter Thiel, who often provides a contrarian view compared to the mainstream tech narrative.</p><h4>What's your impression of the L.A. tech scene?</h4><p>I've been really impressed, on a couple of levels. There's sufficient seed-stage capital from funders and the Series A market is maturing. I still think for Series B and beyond most founders think you need to go to NYC or San Francisco to raise, or at least to make the process competitive. And from a recruiting standpoint, there are so many impressive companies here and the region has a ton of engineering talent. So from the capital and recruiting standpoint it's only maturing and I expect that'll keep growing. </p><p><em>This interview has been edited for clarity and brevity.</em><br/></p><p><em>---</em></p><em>Sam Blake primarily covers entertainment and media for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA </em>Related Articles Around the Web
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'All Celebrities Are Gig Economy Workers': Cameo's CEO On How He Plans to Disrupt the Entertainment World
Jun 22 2020
"Fight for simplicity" is a guiding principle at Cameo, a marketplace platform that launched in early 2017 out of Chicago but is increasingly rooting itself in Los Angeles. No surprise, then, that the company's premise isn't too complicated. Celebrities with over 20,000 Instagram followers – which occasionally stretches the limit of what one might consider a "celebrity" – can set up a Cameo account and list a price at which they will record a short, personalized video for customers. Caitlyn Jenner currently charges $2,500. Former NFL MVP Brett Favre asks for $300. Someone who goes by MeesterMario requests a humble $5. Whatever the number, Cameo keeps 25% of the transaction and the talent does what it wishes with the remainder.
<p>To date, Cameo has sold over 1 million videos, with a peak of 69,000 in the week before this year's Mother's Day. The company currently has 130 employees – 80 in Chicago, 40 in L.A., 10 distributed elsewhere – and expects to generate $100 million in bookings in 2020.</p><p>Cameo has raised over $65 million, most recently a mid-2019 $50 million Series B led by Kleiner Perkins, with participation from Playa Vista-based The Chernin Group. The private company does not publicly share its market value, but following that Series B, PitchBook pegged its post-money valuation at $300 million. Since then, however, Cameo has reached profitability, chief executive Steven Galanis says, boosted in part by tailwinds associated with the pandemic.</p><p>Galanis moved from Chicago to L.A. in May this year. A native Chicagoan, he attended Duke for undergrad then returned to the Windy City, where he worked in finance, film production and at LinkedIn before founding Cameo. He has been running Cameo's Chicago office while his two co-founders Devon Townsend and Martin Blencowe have been holding things down in L.A. </p><p>Now based in what has become the informal live-in headquarters for Cameo's leadership at a house in the Hollywood Hills, Galanis took some time out to chat with <em>dot.LA </em>about his decision to move out west, what he's looking forward to in the city, and his plans for Cameo.</p><p class="shortcode-media shortcode-media-youtube">
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<small class="image-media media-caption" placeholder="Add Photo Caption...">What is Cameo? 🤔</small>
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<a href="https://www.youtube.com/watch?v=OsY3vYrZGk8" target="_blank">www.youtube.com</a>
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</p><p><em>This interview has been edited for clarity and brevity</em>.<br/></p><h3>Why did you decide to move to L.A.? </h3><p>When the pandemic set in and shelter-in-place orders started, one panic moment I had was not being able to travel. Last year I took over 150 flights, and, like, 60 red-eye flights from L.A. to Chicago. I was living in Chicago but really I was living on airplanes. In a world where you can't travel, I felt I could be most impactful in this period in L.A., and now I'll be here indefinitely.</p><p>L.A. is the best place for me to be for Cameo right now. I've been focused on being <em>the</em> tech company to work for in Chicago and I think that's mission accomplished in many ways. Now my objective is to make Cameo that place in L.A. I think it's so simpatico with the king industry of the economy here, which is entertainment. </p><p>The <em>Hollywood Reporter</em> put out a list with the <a href="https://www.hollywoodreporter.com/lists/hollywoods-top-innovators-15-people-shaping-future-entertainment-1292439/item/inovators-2020-list-eric-shanks-steve-myers-1292460" target="_blank">15 people disrupting Hollywood</a> and I think I was the only one on the list who wasn't living here. If you can be disrupting Hollywood without even being in L.A., imagine how much we could get done if I were living here.</p><h3>You've been able to raise a lot of money really fast. To what do you attribute your success? </h3><p>It's a couple things. Number one, in the very early days, being in Chicago was pretty helpful to us. If we'd started in L.A., I think there are so many vested interests in the entertainment world that might've snuffed us out early. But there was huge demand for a hot consumer social company that dealt with entertainment and celebrities. It's very classically an L.A. business, and some early investors even told us we would never be able to build this in Chicago – that it has to be in L.A. or New York. But I think it actually helped us get started.</p>
<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQwODEzNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMTI5MjEyNH0.Rz4OBSxgOLoCe0x9zeTJGx8sNmxbLWRcveyRkvj5I6I/image.png?width=980" id="ad7d5" class="rm-shortcode" data-rm-shortcode-id="fe83ac0775ec1c1561dad020a02438f2" data-rm-shortcode-name="rebelmouse-image" />
Cameo CEO Steven Galanis
<p>The other thing is that our product creates magical moments. It's so visceral, how happy you make the person. On the talent side, our value proposition is that you're getting paid to become more famous. It's similar to back in the day when you'd go to a concert and buy the merch and you'd become a living, breathing billboard for that person. Cameo is in many ways the 2020 version of that. I think the other thing that's happened is our product NPS (net promoter score) is over 80 – one of the highest in the whole world. Users become such fans and that started the consumer-side network effects, which turned early- and late-stage investors into big customers of ours. When you have investors using your product and telling stories about it, that's a good sign.</p>
<h3>What are your plans for growth? </h3><p>We've been really fortunate that the pandemic has been really accretive to our business. One thing <a href="https://www.nytimes.com/2020/05/24/business/media/new-model-celebrity.html" target="_blank">I said to the </a><em><a href="https://www.nytimes.com/2020/05/24/business/media/new-model-celebrity.html">New York Times</a></em> a couple weeks ago was that at their core, all celebrities are gig economy workers. They get paid per concert, per game, per show. So in a world where all productions have stopped for the indefinite future, we are excited to be able to provide talent with a meaningful revenue stream that helps them to get paid to become more popular. </p><p>The business grew by about 1000% from the week pre-COVID to a peak around Mother's Day. We tend to do well when Hallmark does well; it's seasonal. So we're thinking about how to take these tailwinds from COVID, shelter-in-place, and social distancing, where people want to send love remotely. Part of that is to stay innovative, so we recently launched Cameo Live, which is basically Zoom chatting with celebrities. </p><p>And the other lasting thing is how do we take all these people using the service and lock them into the ecosystem and create a more sticky experience that's based on engagement, not just on revenue. We think there's a lot of cool innovation on our product roadmap coming in the next few years and I think that'll be a good story to watch.</p><h3>What are your hiring plans? </h3><p>During the pandemic we've decided to move to a fully distributed team but we'll have legacy centers of gravity in Chicago and L.A., especially as we expand our presence with me here.</p><p>Cameo became profitable in April, which is a rarity for tech companies, and we were profitable by a substantial amount in May, which means we haven't burned cash since February. We're profitable and we have a majority of the Series B funding left so we're extremely well funded. We could go raise more capital but we're much more focused on building a killer team. Everyone on product and all our designers are in L.A. Historically our talent team had been in Chicago but we're looking to hire more people in L.A. for our talent team, which is basically working with or recruiting celebrities. We're also looking to add talented marketers and I think most of our hiring will be in L.A. despite the fact that we're distributed. Even within L.A. you usually need multiple offices so we think being distributed will be great and this house and our sublet in Venice will be great assets as we continue to grow.</p><h3>On a personal level, what excites you most about being in Los Angeles?</h3><p>Well, the weather's a lot better here than in Chicago, especially in the winter. I'm from Chicago. I went to Duke then moved right back, so I spent 10 years establishing myself there. It's not to say that my work there is finished for the rest of my life, but it's an exciting challenge for me personally to make new friends and establish myself in a place I've been coming to for a long time but never called home.</p><p>Devon surfs every morning so I've spent a lot of time in Venice, but I'm not a surfer; I don't really go to the beach. To me that L.A. wasn't my cup of tea. So I've been enjoying my time in the Hills. And I think downtown has a lot going on. There's a lot of cool stuff emerging there and I'm looking forward to exploring that more.</p><p>Plus my girlfriend's really excited about all the hikes we can go on. I've never hiked before – you live in downtown Chicago, you don't go hiking.</p><p>Oh, and plus I'm excited about the best tacos in the world.</p><p>--- </p><p><em>Sam Blake primarily covers media and entertainment for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA</em><br/></p>From Your Site Articles
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