Santa Monica seed-stage fund Struck Capital is adding some high-wattage Hollywood star power to its cast of limited partners. Academy Award-winning actor Leonardo DiCaprio has made what the firm described as a "significant" investment in the fund, bringing something far more valuable than his seven figure check: The ability to open up doors for portfolio companies and attract other investors.

"It's a huge feather in our cap," said Adam Struck, the South African entrepreneur who started Struck in 2014. "It has tremendous tailwinds for every aspect of the fund."

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Sam Golbach and Colby Brock know firsthand that platforms can disappear overnight.

The two started making sketch videos on the now-defunct social video website Vine back in 2013 when "it was not cool at all" to do that sort of thing, they said. When Vine shut down in late 2016, they migrated to YouTube, and later to Instagram, Snapchat and TikTok.

"Ever since we started, Colby and I have said, 'We need to do this (other app)' or else we'll have to go back to Kansas and not be able to have this lifestyle'," Golbach said.

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Wu-Tang Clan rapper Method Man recently launched a cannabis brand, "Taking Into Consideration All Lives," that will highlight racial injustice..

Former Disney star Bella Thorne has a brand called Forbidden Flowers that she will use to talk about the flower's healing powers, the original puffer Snoop Dogg has partnerships with Canopy Growth and billionaire rap mogul Jay-Z became the chief strategist for Caliva last year giving the brand an edge.

Celebrities are cashing in big on California's green rush and putting their own signature on it.

Shavo Odadjian, bassist for L.A. metal giants System of a Down is trimmed from the same mold. His 2018 startup, 22Red, celebrates creative minds and has a music production wing. He sees 22Red not just as a purveyor of cannabis, but of music, art and fashion. And it's just getting started.

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