celebrity

celebrity

Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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Image courtesy of Ethernity.io
Los Angeles-based Ethernity—which is building a blockchain network allowing athletes, entertainers and digital creators to launch their own NFTs and digital trading cards—has raised $20 million in seed funding, it announced Thursday.
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Cameo made a market out of celebrity shout-outs and birthday wishes. Mentorcam, a Marina del Rey-based startup, is behind a new service that sells personalized advice videos from experts and stars including fitness guru Billy Blanks, former NFL star Michael Vick and a former Miss Universe.

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