celebrity

celebrity

Andria Moore courtesy of Yahoo News / Late Show with James Corden

Reality star and entrepreneur Kim Kardashian joined the ranks of celebrity tech investors last week when she launched the private equity fund Skky Partners alongside Carlyle Group veteran Jay Sammons. The firm will leverage Kardashian’s branding know-how to help launch and grow the next generation of companies in media, hospitality, luxury, digital and ecommerce, along with Sammons’ experience steering brands like Supreme, Beats by Dre, Vogue, McDonald’s China and Moncler. Kim’s “mom-ager” Kris Jenner is also on board the project as a partner.

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Image from Shutterstock

Celebs, like everyone else, just want to be in on what’s cool and new. In the last five to six years, that’s been cryptocurrency and NFTs. It’s a new frontier in celebrity shilling for products, but it’s not as straightforward as just holding up a favorite can of beer and saying it tastes great. The blockchain holds risks for everyone, and when you’re famous, the costs of taking those risks could get out of hand very quickly.

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Image courtesy of Marcy Venture Partners

On this episode of the L.A. Venture podcast, Marcy Venture Partners (MVP) investor Charlie Hanna talks about celebrity investments and how cultural trends inform the group’s investment strategies.

Jay-Z, Jay Brown and Larry Marcus founded MVP—named after the Marcy Projects where Jay-Z grew up—in 2018 and have since grown the fund from $30 million to $900 million assets under management (AUM).

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