Kim Kardashian Joins the Tech Investor World

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
​Kim K surrounded by celeb investors
Andria Moore courtesy of Yahoo News / Late Show with James Corden

Reality star and entrepreneur Kim Kardashian joined the ranks of celebrity tech investors last week when she launched the private equity fund Skky Partners alongside Carlyle Group veteran Jay Sammons. The firm will leverage Kardashian’s branding know-how to help launch and grow the next generation of companies in media, hospitality, luxury, digital and ecommerce, along with Sammons’ experience steering brands like Supreme, Beats by Dre, Vogue, McDonald’s China and Moncler. Kim’s “mom-ager” Kris Jenner is also on board the project as a partner.


Obviously, a lot of startups are desperate for attention and oxygen, and celebrities love free products and need things to discuss on talk shows. So collaborations between tech and gadget companies and notable influencers are nothing new. Will.i.am of the Black Eyed Peas has been a long-time fixture at CES, where he has promoted his own brand of wearable devices, 3D printers and robots. Rapper Chamillionaire of “Ridin’ Dirty” fame has been angel investing for over a decade, and has made enough smart bets in companies like Maker Studios, Cruise and Lyft that he’s since started his own companies and was named the first “entrepreneur in residence” at Upfront Ventures.

Over the past decade, we’ve seen these relationships expand in depth and complexity. Obviously, a celebrity brings their personal brand to a company, and that can help expand its visibility. Traditionally, this might have been arranged along the lines of an endorsement deal; the celebrity agrees to post a few complimentary Instagrams or tweets, maybe shows up to a product launch or two, poses for a billboard and moves on with their lives. But increasingly, stars are asking for not just a fee for their endorsement, but a chunk of ownership in the company itself, and in exchange, they’re providing additional layers of support.

“For every dollar that someone might get paid in an endorsement deal, they can drive $10 worth of enterprise value,” Plus Capital founder and managing partner Adam Lilling said. His company specializes in connecting early-stage companies with celebrities and influencer-slash-investors. “So why aren’t they taking a piece of the upside vs. taking cash? Celebrities are very entrepreneurial. They build their own brand up. The idea of ‘blue people on another planet’ becoming ‘Avatar’ just like disappearing photos becoming Snapchat; they both take imagination and execution and entrepreneurship to make it happen.”

This can mean simply advice or suggestions for the management team, or collaborations around new product launches or announcements, but increasingly it also means the nuts and bolts kind of work that would traditionally be associated with real institutional investors.

“Celebrities partnering with VCs can be an incredible combination when done correctly,” Octane AI co-founder, investor and “Business Envy Podcast” co-host Ben Parr said. “A celebrity can attract deal flow that others can’t, while providing their portfolio companies with an instant audience and very important connections. In my experience, everyone responds when a celebrity introduces you to someone. VCs bring the financial rigor, tech network and institutional knowledge a celebrity may lack.”

Beyond just insight from someone who has already worked with the public and built an audience of their own, having a celebrity investor on board also indicates a level of commitment to the product, as well as authenticity, that a simple endorsement fails to truly communicate.

A number of celebrities recently invested in the Pearpop platform and marketplace, which connects individual creators and brands for collaborative projects and campaigns. It’s a bit like Cameo, but instead of making personal videos for your friends, you hire influencers to collaborate with you, to help grow your own personal audience or expand your company’s footprint. Creators on the service run the gamut from the traditional (such as musicians and craftspeople) to the more unconventional (such as clowns).

The company added $16 million in financing in April, spread out over two rounds, and already claims to have attracted 10,000 creators to the platform. “Stranger Things” star Noah Schnapp, Lil Nas X, Jake Paul, Paris Hilton and Ashton Kutcher’s Sound Ventures have all put funds into the company. As influencers, their very presence speaks to a level of awareness of issues that face the creators and personalities likely to use the platform; having them back the company itself improves the product.

“Celebrities are enjoying being venture capitalists,” said Adam Struck, founder and managing partner of Santa Monica’s Struck Capital. “VC is the coolest game on the planet. You’re seeing all these celebrities not only create funds to take advantage of their status, but post-retirement, actually calling themselves venture capitalists. A good example is The Chainsmokers; they started off endorsing different companies, investing here and there, but now they’re full-throttle venture capitalists. It’s definitely taking it up a notch.”

We’ve also seen the rise of so-called “influencer investors” like Canadian teen Josh Richards. After building a large following on TikTok, YouTube and Instagram, Richards followed a conventional path to fame, signing with Warner Records in 2020 and recording his own particular blend of Lil Dicky-inspired hip-hop. In 2021 Richards launched the $15 million Animal Capital venture fund with former Goldman Sachs banker Marshall Sandman and fellow TikTok stars Griffin Johnson and Noah Beck. Animal Capital pitches itself to founders and investors as a source for 100 million engaged users, by which they mean tapping Richards’ massive fanbase. These fans can be leveraged as customers, of course, but they’re also just a helpful source of audience information and data.

“A celebrity must put in the work to be a good VC, however,” Parr said. “They can’t just let a VC borrow their brand and do nothing else. The best-performing celebrity investors call their portfolio companies, make intros and ask thoughtful questions about the businesses they’re evaluating.”

The list of stars and notables from other industries coming into the tech world continues to grow, and now includes Snoop Dogg, Serena Williams, Jay-Z, Kevin Durant, Steph Curry, Will Smith, Leonardo DiCaprio, Kerry Washington, and Sofia Vergara. DiCaprio actually took a stake in Struck Capital in 2020, and actively participates in finding new investments and mentoring founders.

“From [DiCaprio’s] team, we’re seeing a lot more activity than just writing and posting the tweet,” Struck said. “They’re helping us with business development, connecting the dots and leveraging the platform.”

At first, this group leaned heavily male, as a lot of famous women were focusing funds on industries outside of the technology space. (Two of the most famous women celebrity-slash-entrepreneurs – Rihanna and Gwyneth Paltrow – had their greatest success in the beauty and wellness space, inspiring an entire generation of Fenty and GOOP wannabes.) But this early lead has (slowly) started to erode. According to Money UK, as of March 2021, 10 of the 30 most prolific celebrity investors were female.

Kardashian has a fairly lengthy resume at this point as a businesswoman and entrepreneur. Obviously, her family is a reality TV powerhouse. Their latest series, “The Kardashians,” had one of the largest Hulu premieres in history, and a recent report from Samba TV confirms it’s one of the key shows driving new sign-ups for Disney’s streamer. Her shapewear label Skims recently doubled its valuation – now clocking in at $3.2 billion – after raising $240 million in new funding over the summer. She recently relaunched and expanded her make-up brand KKW as a complete line of skincare products, known as SKKN. (The name change also reflects her recent divorce from rapper Kanye West and subsequent change of initials.)

So when Kardashian and Sammons indicate that Skky Partners will leverage their “complementary expertise,” it may not simply be boilerplate business-speak, but a real outline of their working relationship. And if history is any guide, it could be poised to pay off; Ashton Kutcher turned a $30 million fund into $250 million in just six years as an investor thanks to early gambles on Uber and Airbnb. His firm, Sound Ventures, is among the largest celebrity-driven VC groups, with 175 investments across sectors including health, media, entertainment, and security. (Sound’s 2021 investments include the email platform Superhuman and NFT exchange OpenSea.)

“The idea that [Kim Kardashian] would move into private equity is smart because she’s a person of scale,” Lilling said. “As the company gets its escape velocity, you’re able to put gas on a fire. A celebrity…can help when there’s actually a customer base or a user base or awareness. They can help take it to the next level.”

It’s worth noting that Kardashian was also one of the many celebrities who dipped a toe into cryptocurrency recently, and has lived to regret it. She’s one of three celebrities being sued by investors for allegedly making misleading promotional statements. So just like a real VC, she’s already had some bumps in the road, from which to learn.
Smart Shoes for Kids? Skechers Thinks So 👟

🔦 Spotlight

Happy Friday, LA!

This week, Skechers may have just kicked off a new trend that’s bound to have parents and tech lovers talking. They've unveiled the "Find My Skechers" line, kids’ sneakers that come with a hidden compartment to securely hold an Apple AirTag. For $52 to $58, parents can now track their child’s shoes in real-time using the Find My app, giving a whole new meaning to "keeping an eye on things." While these tech-savvy kicks are already gaining attention, will they become the new norm in kids' footwear? And who’s next? Will Nike or Adidas be jumping on the AirTag bandwagon, or is Skechers setting the stage for a whole new wave of tech-integrated fashion?

But it’s not all smooth sailing. This innovation raises some interesting questions about privacy and surveillance. Are we crossing a line when we start tracking our kids’ every move through their shoes? While Apple’s anti-stalking features are in place to prevent misuse, it will be intriguing to see how other brands and parents respond to this new blend of fashion and tech.

What do you think? Could this become a must-have feature in the next generation of kids' gear, or is it a step too far? Let us know your thoughts!

🤝 Venture Deals

LA Companies

  • LakeFS, a provider of Git-like version control for data lakes, has secured $20M in a growth funding round led by Maor Investments. The funds will support the company's expansion efforts and product development aimed at enhancing data engineering and AI initiatives within enterprise and public sector environments. - learn more

LA Venture Funds

    • Sound Ventures co-led the $16.1M Series A funding round for Knit, an AI-powered consumer research platform. The funds will be used to accelerate product development, enhance AI capabilities, and expand global research operations. This investment underscores the growing trend of combining AI with human expertise to deliver faster, cost-effective, and high-quality insights for enterprise research. - learn more
    • Anthos Capital co-led a $60M Series A funding round for Good Job Games, a mobile game developer known for creating casual and hyper-casual games. The investment, co-led by Menlo Ventures, will support the company's growth, enabling the expansion of its game portfolio and enhancing user engagement through innovative gameplay features. This funding marks a significant step in scaling Good Job Games’ operations and solidifying its position in the competitive mobile gaming market. - learn more
    • Pinegrove Capital Partners participated in Ramp's $500M Series E-2 funding round, which values the company at $22.5 billion. The funds will be used to accelerate Ramp's AI-driven financial tools, aiming to enhance automation and efficiency in corporate finance operations. - learn more
    • Riot Ventures participated in Oxide Computer Company's $100M Series B funding round, led by the U.S. Innovative Technology Fund (USIT). This investment will enable Oxide to scale its manufacturing capabilities, enhance customer support, and accelerate product delivery to meet the growing demand for on-premises cloud computing solutions. - learn more
    • Rebel Fund participated in a $3.2M seed funding round for Caseflood.ai, a San Francisco-based legal tech startup offering AI-powered client intake solutions for law firms. The funds will support the development of Caseflood's advanced voice agent, Luna, which autonomously handles client interactions, including consultations and retainer signings, aiming to enhance conversion rates and operational efficiency for law firms. - learn more
    • Smash Capital participated in Ambience Healthcare's $243M Series C funding round, co-led by Oak HC/FT and Andreessen Horowitz (a16z). The investment will support Ambience's expansion of its ambient AI platform, which automates clinical documentation, coding, and workflow tasks across over 200 specialties. The platform integrates directly with electronic health records, enhancing efficiency and compliance in healthcare settings. - learn more
    • ARTBIO, a clinical-stage radiopharmaceutical company developing alpha radioligand therapies for cancer treatment, has secured $132M in a Series B funding round. The round was co-led by Sofinnova Investments and B Capital, with participation from Alexandria Venture Investments and other investors. The funds will support the advancement of ARTBIO's lead program, AB001, through Phase II clinical trials, and facilitate the expansion of its manufacturing and supply chain infrastructure. - learn more
    • Rebel Fund participated in OffDeal's $12M Series A funding round, led by Radical Ventures, to support the company's mission of building the world's first AI-native investment bank. OffDeal aims to democratize access to high-quality M&A advisory services for small and mid-sized businesses by automating analyst tasks with AI, enabling efficient sell-side transactions. The funds will help scale OffDeal's technology-driven, advisor-led approach to facilitate successful exits for entrepreneurs. - learn more
    • Sandbox Studios participated in a $3M seed funding round for Sarelly Sarelly, a Mexican cosmetics brand, with backing from U.S. investors like Wollef, Morgan Creek Capital Management, and Hyve Ventures. The funds will support Sarelly Sarelly's expansion into the U.S. market, including retail launches at Ulta Beauty and growth on digital platforms like TikTok Shop. - learn more

    LA Exits
    • NEOGOV, an El Segundo-based provider of HR and compliance software for U.S. public sector agencies, has been acquired by EQT and CPP Investments in a deal valued at over $3 billion. The acquisition will help NEOGOV expand its product offerings and grow its presence across North America. - learn more

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          From Retro Cool to AI Convenience: LA’s New Tech Normal

          🔦 Spotlight

          Hello LA,

          What do you get when you cross a 1950s diner, robot-powered retail, and apps trying to do the right thing? A very Hollywood week in LA tech.

            Image Source: Tesla

           

          Let’s start with the most literal: Tesla’s long-awaited retro-futuristic diner just opened on Sunset, complete with drive-in movie screens, EV charging bays, and a neon glow that practically begs to be Instagrammed. It’s a mashup of Elon-style nostalgia and innovation, where your burger might take longer to arrive than your Model 3 finishes charging. While the menu sticks to diner classics (yes, there's a milkshake bar), the real flex is how Tesla is rebranding waiting as an “experience.” In a city where parking is currency, Tesla has turned it into a destination.

            Image Source: VenHub

           

          Just down the street, VenHub’s smart convenience store quietly opened its doors, but this is no 7-Eleven. The Pasadena-based startup is betting on AI-powered, cashier-free retail hubs that can be dropped anywhere, anytime. Think vending machine meets Apple Store. Investors are buying in on the promise of 24/7 access to snacks, essentials, and even meds. No human required. In a city of hustle, VenHub wants to make “convenient” even more convenient. Check out their locations here.

          Uber also rolled out new "Women Rider Preferences" in LA, letting women and nonbinary drivers opt to pick up women riders. It's a long-requested feature aimed at improving safety and comfort, especially for those driving at night. And while it’s opt-in for now, it’s a significant move toward rethinking trust and transparency in ride-hailing, starting with the people behind the wheel.

            Image Source: Snap

           

          And finally, Snap launched "Home Safe Alerts" to quietly keep you safer on the move. You can now send automatic updates to trusted friends when you're heading out or getting home. It’s a subtle yet powerful shift toward making tech feel more protective and less performative. Snap’s way of saying, "Text me when you get home," but without the follow-up guilt.

          So whether you're grabbing a burger under the glow of a Tesla screen, scanning a QR code at a robot-run bodega, or just getting home a little safer, this week reminded us that LA doesn’t just build the future. It makes it weird, wonderful, and just a little more user-friendly.

          Catch you next week ✌️

          🤝 Venture Deals

          LA Companies

          • Nevoya has raised $9.3M in seed funding, led by Lowercarbon Capital, to transform the American trucking industry with its advanced freight platform. The company aims to modernize logistics by optimizing routes, improving efficiency, and better connecting shippers and carriers. The funding will help Nevoya expand its technology and scale operations to redefine how goods move across the country. - learn more

          LA Venture Funds

          • Pinegrove Capital Partners joined Armada’s $131M Series B round to support the San Francisco-based edge computing startup in its mission to bring secure, modular data centers to remote and infrastructure-poor environments. Armada builds rugged, containerized units like its flagship Galleon and newly unveiled Leviathan, designed to enable real-time AI and compute at the edge. The funding will accelerate the deployment of these solutions globally and scale development for critical defense, energy, and industrial use cases. - learn more
          • Rebel Fund joined Lyra’s $6M seed round, supporting the San Francisco startup that’s redefining video conferencing with its AI-native platform. Lyra transforms traditional meetings into interactive workspaces with real-time collaboration and auto-generated summary notes. The capital will bolster infrastructure and support rapid growth as the company scales its go-to-market operations. - learn more
          • Plassa Capital participated in Bloom’s $1.6M pre-seed round to support the startup’s mission of building an all-in-one hub for the crypto trading community. Based in Miami, Bloom offers a social platform that combines trading tools, real-time news, and community-driven insights for crypto traders. The funding will help the company grow its team, enhance its product, and expand its user base. - learn more
          • Embark Ventures participated in TRIC Robotics’ seed funding round to support its development of autonomous robots that help farmers manage pests and plant diseases without chemicals. Based in Delaware, TRIC uses ultraviolet light and computer vision to treat crops like strawberries in a sustainable, labor-efficient way. The funding will help the company expand deployments, grow its team, and scale its technology to more farms across the U.S. - learn more
          • Alexandria Venture Investments participated in Dispatch Bio’s $11.2M seed funding round. Based in San Diego, Dispatch Bio is developing a novel immunotherapy platform that aims to deliver a universal treatment for solid tumors by reprogramming immune cells at the tumor site. The funds will support further development of its platform and expansion of preclinical studies. - learn more
          • Mucker Capital led Vaudit’s $7.3M seed round, reinforcing its belief in the San Francisco Bay Area-based startup. Vaudit delivers an AI-powered media audit platform that automates real-time validation of ad spend, detecting discrepancies before payments are processed. The funding will enable Vaudit to enhance its platform, expand its team, and scale its global reach across web and mobile channels. - learn more
          • Morpheus Ventures participated in xLight’s $40M Series B funding round to support its mission of transforming semiconductor manufacturing. The Palo Alto-based company develops advanced laser-based lithography technology designed to make chip production faster, more precise, and more cost-effective. The new funding will be used to accelerate product development, expand the team, and scale operations to meet growing demand. - learn more
          • Magnify Ventures participated in Alix’s $20M Series A funding round to help the company modernize the estate settlement process. Based in New York, Alix offers a digital platform that simplifies and streamlines estate administration for families and professionals. The funds will be used to enhance the platform, grow the team, and expand its reach to meet increasing demand. - learn more
          • Untapped Ventures participated in Nexxa AI’s $4.4M seed round to support the company’s mission of bringing specialized AI solutions to heavy industries like manufacturing, logistics, and energy. Based in Sunnyvale, Nexxa’s platform enables domain-specific AI deployment tailored to industrial operations. The funding will help the company expand its engineering team, accelerate product development, and onboard new enterprise customers. - learn more

          LA Exits
          • Exverus Media, a Los Angeles-based media agency known for its data-driven approach to brand growth, has been acquired by global marketing firm Brainlabs. The acquisition strengthens Brainlabs’ U.S. presence and adds strategic media planning and measurement capabilities to its portfolio. Exverus will continue operating under its brand while gaining access to Brainlabs’ global resources and infrastructure. - learn more
          • Generous Brands is set to acquire Health-Ade Kombucha, the Los Angeles-based beverage company known for its premium, gut-healthy drinks. The deal marks Generous Brands’ push into the fast-growing functional beverage market and adds a high-profile name to its portfolio. Health-Ade will continue operating with its existing team while benefiting from expanded resources and distribution capabilities. - learn more
          • Launch Potato has acquired OnlyInYourState, a travel discovery platform known for spotlighting hidden gems across the U.S. The acquisition expands Launch Potato’s portfolio of digital brands and supports its goal of using AI to personalize trip planning experiences. OnlyInYourState will continue to operate while integrating with Launch Potato’s performance marketing and content strategy capabilities. -learn more
          • Vilore Foods has acquired Tia Lupita Foods, a better-for-you Mexican food brand known for its hot sauces, chips, and tortillas made with simple, sustainable ingredients. The acquisition expands Vilore’s portfolio into the health-conscious and culturally authentic food space. Tia Lupita will continue to operate under its brand while gaining access to Vilore’s distribution network and resources. - learn more

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              The $260M Robot Revolution Happening in Torrance

              🔦 Spotlight

              Hello Los Angeles,

              Forget rockets. This week, the loudest move in the defense tech scene came from a factory floor in Torrance, where Hadrian secured $260 million to fuel its robot-run revolution.

              The company, which builds AI-powered, robot-run factories for America’s aerospace and defense industries, announced the massive Series C raise, led by existing investors like Lux Capital and Founders Fund, along with a factory expansion loan facility arranged by Morgan Stanley. The funding will power Hadrian’s third factory (in Arizona), unlock full product manufacturing, and accelerate its mission to bring American manufacturing roaring back faster, smarter, and more automated than ever.

              And here’s what makes them fascinating: Hadrian isn’t just churning out parts. They’re reinventing what a factory is. Their facilities look more like giant humming circuit boards than the smokestacks of old, packed with robots, AI, and ambition to move at the speed of software.

              It’s the kind of vision you’d expect from a founder who speaks about reshoring U.S. manufacturing as if it were a moral obligation and then backs it up with billion-dollar contracts and steel-and-silicon proof.

              We’ll be watching closely to see what Hadrian assembles next. One thing’s certain: the robots are already working overtime, and if you’re smart (or a robot whisperer), you might want to join them.

              🤝 Venture Deals

              LA Companies

              • Boulevard, a SaaS startup that helps salons and self-care businesses manage scheduling and operations, has raised an $80M Series D led by JMI Equity at a valuation near $800M. The funding will fuel enhancements to its AI-powered scheduling tools and support continued product innovation and market expansion. - learn more
              • Rwazi has raised $12M in Series A funding to expand its AI-powered decision-making platform, which helps businesses replace gut-based decisions with real-time insights and simulations based on consumer behavior. The round was led by Bonfire Ventures and will support the growth of Rwazi’s simulation engine and data infrastructure to help companies make more precise, data-driven decisions across marketing, product, and operations. - learn more
              • Lexington Bakes, an artisan bakery known for its gluten-free, organic oat bars and luxury brownies, has raised $1M in a seed round. The investment was led by Rainfall Ventures. The funding will help the company transition to co-manufacturing, expand its retail reach from about 100 to a projected 1,000 doors in the next year, and scale up its team and operations. - learn more

              LA Venture Funds

              • TCG (The Chernin Group) participated in Substack’s latest $100M funding round, joining Andreessen Horowitz, and other investors. Their investment underscores confidence in Substack’s vision to grow its subscription publishing platform and expand its tools for independent writers and creators. - learn more
              • Acre Venture Partners participated in Zucca’s $5M funding round to help the Seattle startup scale its platform, which uses AI to design and develop plant-based food products faster and more efficiently. Their investment will support Zucca’s mission to create sustainable, health-focused foods and expand its operations. - learn more
              • Sound Ventures joined XMTP’s $80M Series B to back its vision of redefining how people communicate in the web3 world. With this funding, XMTP plans to scale its decentralized, privacy-focused messaging protocol, enabling secure, wallet-to-wallet conversations across the blockchain ecosystem. - learn more
              • Morpheus Ventures and Sage Venture Partners participated in Datavations’ $17M Series A funding round, with Morpheus joining as a new investor and Sage returning as an existing backer. Datavations, an AI-driven analytics platform for the building materials and home improvement industries, uses machine learning to deliver actionable insights on pricing, inventory, assortment, and supply chains. The funds will be used to grow the team, accelerate development of its Commerce Alert Hub, and expand its presence across North America. - learn more
              • Mucker Capital led the $3.3M seed round for Bidbus, an AI-powered consumer-to-dealer used car marketplace in the U.S. The platform enables car owners to auction their vehicles online and receive competing offers from dealers, while dealers gain access to high-quality inventory more efficiently. The funding will help Bidbus enhance its AI capabilities and expand into new markets. - learn more
              • Creative Artists Agency (CAA) participated as a strategic investor in Moonvalley’s $84M funding round, signaling strong industry confidence in the company’s development of a fully licensed, AI-powered video generation platform tailored for professional filmmakers and studios. CAA’s investment reinforces Moonvalley’s commitment to ethical AI practices and provides it with a direct pipeline to top-tier creative talent and entertainment partners. - learn more
              • MANTIS Venture Capital joined Zip Security’s $13.5M Series A funding round, backing the company's mission to deliver automated, AI-driven cybersecurity and compliance solutions. Their participation supports Zip’s efforts to expand its engineering team, build deeper platform integrations, and scale into regulated industry verticals like defense, finance, and healthcare. - learn more
              • Rebel Fund participated in Apolink’s oversubscribed $4.3M seed round, joining other notable backers such as Y Combinator and 468 Capital. By investing in this 19‑year‑old–led space tech startup, Rebel Fund is supporting Apolink’s mission to deliver continuous LEO satellite connectivity and facilitate its planned demo missions and constellation build‑out. - learn more

                LA Exits
                • Retina AI is to be acquired by Onar in a deal that will enhance Onar’s AI-powered customer analytics and personalization offerings. By integrating Retina’s predictive customer lifetime value technology, Onar aims to provide businesses with deeper insights into customer behavior and more precise targeting. The acquisition highlights Onar’s commitment to delivering data-driven solutions for optimizing customer relationships. - learn more
                • Nearsure, a U.S.-based tech services company with over 600 professionals across 18 Latin American countries, has been acquired by Nortal to bolster its AI and enterprise solutions in the Americas. Known for its AI-driven transformation, custom software, and partnerships with major platforms, Nearsure will merge into Nortal’s U.S. operations and rebrand later this year. The acquisition allows Nearsure to expand into U.S. and European markets while enhancing its AI, cybersecurity, and enterprise offerings. - learn more
                • InsideOut Sports & Entertainment, the event production company behind high‑profile sports events like The Pickleball Slam, Pro Padel League, and Major League Pickleball, has been acquired by GSE Worldwide, marking GSE’s first foray into live event production. Founded by tennis legend Jim Courier and Jon Venison, who will now serve as EVP and head of the new GSE Productions division, InsideOut’s team will integrate into GSE to help scale its live-event operations into new markets. - learn more

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