Ranker has made a profitable business of crowdsourcing lists and rankings on everything from action movies to ice cream flavors. Now, it wants to sell that data.

The Los Angeles-based media company announced this week it has surpassed 1 billion user votes for its lists and with that data will launch Ranker Insights, a new service targeting the marketers, studios and entertainment platforms vying for consumers' attention in a crowded online space.

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Want to watch the next season of "Stranger Things" when it comes out? I know I do, so I pay for Netflix each month. "Jack Ryan"? That's over on Amazon Prime. "The Handmaid's Tale"? Hulu. If you think Picard was the best Star Trek captain, you'll need CBS All Access – but at this point in your budget you may be choosing between that or "The Mandalorian," for which you'll need Disney+. And let's not forget the new content exclusive to HBO Max, Apple TV+, BET+, and NBC Peacock.

Most of us are aware of the recent fragmentation of content across subscription streaming services, and we've either had to make some hard choices about which content we will watch or else we're now paying bills for streaming services that resemble the bundled cable bills we paid before we cut the cord. And it's not just the cost that bothers us. When nearly everything was on one of just a few services, we knew where to find it. Now, keeping track of which services have which content – and whether we currently have that service – seems like a job in itself.

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Ranker, an L.A.-based digital media firm boasting 40 million monthly visitors, on Monday morning released Watchworthy, a service that uses machine learning to give users bespoke what-to-watch recommendations. Watchworthy will initially be available only on the iOS app store, but Chief Executive Clark Benson told dot.LA that the company plans to roll it out to Android and connected devices like Roku and Apple TV later this year.

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