marina del rey

A few years ago, you went to eBay to bid on limited edition sports cards or out-of-print comic books. Then, livestreaming came to town.

Two weeks ago, one Pokemon collector dropped $17,500 on a Skyridge Charizard Holo card during a broadcasted event streamed live on Whatnot.

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Cameo made a market out of celebrity shout-outs and birthday wishes. Mentorcam, a Marina del Rey-based startup, is behind a new service that sells personalized advice videos from experts and stars including fitness guru Billy Blanks, former NFL star Michael Vick and a former Miss Universe.

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