influencer economy

influencer economy

Evan Xie

This is the web version of dot.LA’s daily newsletter. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene.

It’s not unusual for companies to pay people to watch content. In 2018, Netflix employed 30 people who just watched shows and grouped them into different categories. Nielsen has long paid their Nielsen Families—people who provide the company with data—with gifts. Most recently, influencer marketing company Ubiquitous plans to pay three people $1,000 each to spend 10 hours watching TikTok videos. The goal? Figure out what trends are about to take over the For You Page. Information that Ubiquitous says will then guide how they approach the company’s TikTok marketing strategies for brands, including Amazon, Spotify and Crocs.

Read moreShow less
Evan Xie

This is the web version of dot.LA’s daily newsletter. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene.

Some analysts estimate that the overall influencer marketing market has surpassed $7 billion. But as influencer marketing has evolved, so has the relationship between brands and creators. The latest trend? Hiring influencers as in-house staff.

Read moreShow less
Trending