influencer economy

influencer economy

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The age of the creator is upon us.

After years of gaining momentum, the creator economy has gone mainstream. Payment processing platform Stripe estimates the number of individuals who now see themselves as full-time “creators”—those who use online tools to sell digital content—grew 48% in 2021, while earnings across the industry are expected to soon eclipse $10 billion.

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Eat your hearts out, CEOs: TikTok stars like the D’Amelio sisters and Addison Rae are banking more money than many of the S&P 500’s chief executives.

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Whatnot has entered the octagon.

The Marina del Rey-based livestream shopping platform announced a partnership with mixed martial artist Jorge Masvidal on Monday that will see the UFC fighter launch his own shopping channel on Whatnot.

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