influencer economy

As the influencer economy grows, creators are looking for more ways to make money.

The Los Angeles-based Pearpop hopes to help them do just that. On Thursday, it got a $16 million boost to grow its influencer monetization platform.

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Community, the L.A.-based tech startup whose platform enables mass text-messaging to fans and customers from artists, celebrities and brands, announced Friday it has raised $40 million from Salesforce Ventures.

Community is part of a wave of companies that help consumers build direct relationships with the brands and creators they idolize.

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The virtual influencer Miquela Sousa, aka Lil Miquela, whose rise has garnered equal parts uproar and admiration, continued her foray into NFTs on Wednesday with part two of a five-part series that promises to "tell a special story over time."

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