Takeaways:

  • VR game-maker Survios is expanding beyond virtual reality games as it embraces the idea of a "cross-play" world, where users can play against one another regardless of platform.
  • The company sees this as part of a broader emerging trend that it calls "cross-reality."
  • Survios' move is part of a bigger shift in the VR industry, which is recalibrating expectations and extending the timeline for immersive technology's growth.

Culver City-based virtual reality and gaming startup Survios is broadening beyond VR.

The company — creator of such games as "Creed: Rise to Glory," "The Walking Dead Onslaught" and "Westworld: Awakening" – recently announced its first non-VR game: "Big Rumble Boxing: Creed Champions." It hopes to leverage its relationship with MGM Studios, a lead investor of its 2016 Series C fundraise and owner of the "Creed" series IP.

Following its recent $16.7 million Series D funding round, Survios is one of a number of companies taking a fresh look at how users will use virtual reality in the future, and its role in the growth of gaming and the "metaverse."

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Gaming is eating the world.

So says a new report issued Tuesday by L.A.-based investment firm MaC Venture Capital.

The report mentions the recent explosion of gaming companies – including Epic Games' $1.78 billion raise that valued it at $17.3 billion, Unity's $1.3 billion IPO that valued the Epic competitor at $13.7 billion and Roblox's $150 million fundraise that valued the kid's gaming "sandbox" at $4 billion — and that was before the pandemic boosted Roblox's user base.

But most of the analysis is devoted to the techniques and tools that gaming has popularized over the years, and that are fast proliferating into areas as diverse as retail, film production, medicine and national defense.

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