livestream shopping

livestream shopping

Whatnot has entered the octagon.

The Marina del Rey-based livestream shopping platform announced a partnership with mixed martial artist Jorge Masvidal on Monday that will see the UFC fighter launch his own shopping channel on Whatnot.

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As the COVID-19 pandemic destroyed small businesses, some struggling companies turned to livestreaming-based ecommerce business Popshop Live to stay afloat.

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Photo by Thimo Pedersen on Unsplash

A few years ago, you went to eBay to bid on limited edition sports cards or out-of-print comic books. Then, livestreaming came to town.

Two weeks ago, one Pokemon collector dropped $17,500 on a Skyridge Charizard Holo card during a broadcasted event streamed live on Whatnot.

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