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Community, the L.A.-based tech startup whose platform enables mass text-messaging to fans and customers from artists, celebrities and brands, announced Friday it has raised $40 million from Salesforce Ventures.

Community is part of a wave of companies that help consumers build direct relationships with the brands and creators they idolize.

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In Los Angeles, where gossip rags cover the real estate market with the same fervor they do Hollywood, a startup online brokerage is trying to eliminate the realtor from home sales. HomeLister is one of a handful of online real estate platforms that lets homeowners list their properties without the assistance of high-paid realtors.

On Tuesday, the Santa Monica-based company announced the closing of a $4.5 million seed funding round led by venture capital firms MetaProp and Homebrew. The company will use the funds to expand into new states, including three it expects to enter at the start of next year, according to chief executive Lindsay McLean.

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Startup Tiltify wants to use lessons from Twitch's success in the gaming industry to change the way charities interact with their audiences. A recent $6.5 million raise will help them do just that.

The Los Angeles-based crowdfunding platform was launched in 2014 by Michael Wasserman and Mark Russell to get younger generations participating in charity fundraisers.

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