Collectors Raises $100 Million, Rolls Out Rebrand

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Collectors Raises $100 Million, Rolls Out Rebrand
Photo by Mick Haupt on Unsplash

Collectors, a Santa Ana-based company that lets collectors buy, sell and authenticate sports trading cards, rare coins and more online, has raised $100 million in new funding and rolled out a corporate rebrand that consolidates its various offerings onto one website.


The funding values the company at $4.3 billion, it said Wednesday. Collectors said it raised the capital from “existing investors”—namely, an investment group led by CEO Nat Turner, D1 Capital Partners, Cohen Private Ventures and TCG Capital Management that acquired the company last year for a reported $850 million, according to Axios. The investment group also included athletes such as NBA star Kevin Durant, NFL great Larry Fitzgerald and former U.S. Open tennis champion Andy Roddick.

Collectors—which claimed it has grown its revenues “by over 100% year-on-year” and is now profitable—said the new funding “will be used to grow the business further and invest in new technology that further improves the experience for hobbyists.”

The company, formerly known as Collectors Universe, also unveiled a rebrand that will see all of its offerings—including authentication and grading services, marketplace and auction sites, and research tools—combined and found on its Collectors.com website.

“Our vision has always been to reinvest via technology and capacity expansion into our brands and simplify the collecting experience through innovation,” said Collectors CEO Nat Turner in a statement. “We’re going to continue focusing on improving the customer experience and providing the trusted tools that every collector needs.”

Initially founded in 1986 as Professional Coin Grading Service, Collectors’ brands now include Professional Sports Authenticator, Professional Coin Grading Service, WATA, Goldin, CollectorsCorner and Card Ladder. In addition to its Southern California headquarters, the company has offices in New York, Seattle, Hong Kong, Shanghai, Tokyo and Paris.

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