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TikTok Is Giving Creators a New Way To Earn Ad Revenue
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
TikTok is rolling out a new advertising program that promises to give marketers exposure through its top-performing videos while also providing creators with a cut of advertising revenues.
The Culver City-based social media app’s TikTok Pulse program will situate ads next to the top 4% of videos, TechCrunch reported Wednesday. Additionally, creators and publishers who have at least 100,000 followers will be eligible for a 50/50 split of advertising revenues when the program launches this June.
Initially, TikTok Pulse will invite select advertisers to place ads across 12 video categories—such as beauty, gaming and cooking—meant to target specific audiences, TechCrunch reported. The ads will run next to content that the app has determined as appropriate for those advertisers, with TikTok also providing measurement tools for advertisers to analyze their ads’ performance.
TikTok’s Santa Monica-based social media rival Snap unveiled a similar program to TikTok Pulse in February, which places ads in creators’ stories and pays them a share of the revenue.
Though this is the first feature that will allow creators to receive ad revenue directly from TikTok, it is not TikTok’s first attempt to pay out its creators. The company launched its $200 million Creator Fund in 2020, though the program has since been criticized for its poor payouts. Many of the app’s stars have turned to other sources for revenue, with some creators bringing in millions through brand sponsorships and outside business endeavors.
TikTok’s advertising revenue is expected to reach $11 billion this year, with rivals like Snapchat and Instagram struggling to keep up. Snap announced several new ad initiatives of its own on Tuesday, including a partnership with Cameo that will incorporate that app’s roster of celebrity creators.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
Here's How Much It Costs To Charge An Electric Vehicle
10:20 AM | November 22, 2022
Wikimedia CommonsAlthough zero-emission vehicle use continues to grow and California dominates the market, there’s still factors hindering its ability to achieve mass adoption. These can include reservations about performance, safety and quality – but also, concerns regarding range anxiety and the cost of charging.
So, let’s try to break down how much it costs to charge an electric vehicle in California.
How We Calculated Cost
It is difficult to pinpoint one figure that will apply to every EV driver. Even within a single state, there’s variables – such as mileage driven, the type of vehicle and battery, plus the type of charger as well as if the car owner is opting to fuel up at a public station versus installing a personal home charging point.
But the general formula for calculating how much charging an electric car will cost is pretty simple: divide your car’s maximum range by its range per kWh, then multiply it by the average cost of electricity per kWh.
That figure, range per kWh, is an estimate that can vary greatly depending on vehicle and also driving factors. More intense driving, say, uphill in the wind, would lower your overall range per kWh since the car needs more power.
Regardless of driving conditions, though, you’re always likely to pay more to charge an EV in California than other parts of the country.
California’s average electricity cost in August was about 27 cents per kilowatt hour (kWh). Compared to the national average price of around 16 cents per kWh, that’s quite high. In part because California’s “fixed” costs of operating its electric system are used to offset public programs including wildlife mitigation.
Based on data from the Department of Tax and Fee Administration and Energy Commission, as well as the U.S. Energy Information Administration we also calculated the average California driver spends around $230 on gas monthly, or around $2,760 per year.
How Much Does It Cost To Charge a Tesla?
Tesla Model 3.
Photo courtesy of Tesla
So, say you drive a Tesla Model 3, one of the most popular Tesla cars.
Tesla says the standard 2022 Model 3’s long-range battery has a top range of 350 miles per full charge, and while it doesn’t report range per kWh, auto analysts at Edmunds estimate it to be around 25 kWh/100 miles or 2.5 miles. All told, it should cost about $29.36 to fully fuel a Model 3 in California – but bear in mind that you can only use Tesla’s network of proprietary Superchargers unless you have an adapter.
Or, as the U.S. Department of Energy (DOE) estimated, charging a Tesla Model 3 costs about $550 per year.
Tesla’s 2022 Model S sports car, on the other hand, requires more charging for higher performance. It costs $39.05 per charge, or around $1 per 25 miles.
Teslas are more expensive to charge than most of their counterparts in part because of their Supercharger network – which most drivers will find a worthy trade-off, given that they’re fast, and can charge an EV from 0% to 80% in about 30 minutes.
How Much Does It Cost to Charge a Rivian?
An R1T in Rivian Blue at the main entrance to the plant in Normal, IL.
Courtesy of Rivian
If you’re one of the few driving a 2022 Rivian R1T electric truck, it’ll cost around $17.66 per charge. Rivian’s battery models have varying range, but on the high end, contain 400 miles on a full charge. The DOE estimates that driving 25 miles in a 2022 R1T will cost about $1.68 or about $1,000 annually.
Rivian’s other model, the R1S, is almost identical in price (it costs about 20 cents less than the R1T, by our estimates).
How Much Does It Cost to Charge a Nissan Leaf?
2023 Nissan Leaf charging.
Photo courtesy of Nissan
A 2022 Nissan Leaf’s base model comes with a 40 kWh battery pack. The DOE estimates this version of Nissan’s affordable commuter car has a maximum range of 149 miles, and gets about 3 miles per kWh, pretty much on par with the overall average for electric vehicles.
Using this information, we can estimate that the Nissan Leaf will cost around $13.41 to charge once. The DOE calculates that a 2022 Leaf’s annual fuel cost will total $650.
How Much Does It Cost to Charge a Ford F-150 Lightning EV?
2023 Ford F-150 Lightning
Photo courtesy of Wikimedia Commons
Ford’s much-hyped electric F-150 all-wheel drive truck debuted last May to much fanfare, including a test drive from President Joe Biden.
The F-150 Lightning has a max range of 230 miles, and on average a higher fuel cost than competing electric trucks like Rivians. On average, it’ll cost roughly $12.67 for one charge, though the DOE estimates this will amount to around $1,050 annually.
This year Ford also released an electric Mustang, the Mach-E SUV. The standard Mach-E has a top range of 247 miles on a full charge, and gets about 3 miles per kWh. One full charge of the Mach-E will cost around $22.23, and the DOE surmises that’ll add up to a yearly charging expense of roughly $700.From Your Site Articles
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Here's How To Get a Digital License Plate In California
03:49 PM | October 14, 2022
Photo by Clayton Cardinalli on Unsplash
Thanks to a new bill passed on October 5, California drivers now have the choice to chuck their traditional metal license plates and replace them with digital ones.
The plates are referred to as “Rplate” and were developed by Sacramento-based Reviver. A news release on Reviver’s website that accompanied the bill’s passage states that there are “two device options enabling vehicle owners to connect their vehicle with a suite of services including in-app registration renewal, visual personalization, vehicle location services and security features such as easily reporting a vehicle as stolen.”
Reviver Auto Current and Future CapabilitiesFrom Youtube
There are wired (connected to and powered by a vehicle’s electrical system) and battery-powered options, and drivers can choose to pay for their plates monthly or annually. Four-year agreements for battery-powered plates begin at $19.95 a month or $215.40 yearly. Commercial vehicles will pay $275.40 each year for wired plates. A two-year agreement for wired plates costs $24.95 per month. Drivers can choose to install their plates, but on its website, Reviver offers professional installation for $150.
A pilot digital plate program was launched in 2018, and according to the Los Angeles Times, there were 175,000 participants. The new bill ensures all 27 million California drivers can elect to get a digital plate of their own.
California is the third state after Arizona and Michigan to offer digital plates to all drivers, while Texas currently only provides the digital option for commercial vehicles. In July 2022, Deseret News reported that Colorado might also offer the option. They have several advantages over the classic metal plates as well—as the L.A. Times notes, digital plates will streamline registration renewals and reduce time spent at the DMV. They also have light and dark modes, according to Reviver’s website. Thanks to an accompanying app, they act as additional vehicle security, alerting drivers to unexpected vehicle movements and providing a method to report stolen vehicles.
As part of the new digital plate program, Reviver touts its products’ connectivity, stating that in addition to Bluetooth capabilities, digital plates have “national 5G network connectivity and stability.” But don’t worry—the same plates purportedly protect owner privacy with cloud support and encrypted software updates.
5 Reasons to avoid the digital license plate | Ride TechFrom Youtube
After the Rplate pilot program was announced four years ago, some raised questions about just how good an idea digital plates might be. Reviver and others who support switching to digital emphasize personalization, efficient DMV operations and connectivity. However, a 2018 post published by Sophos’s Naked Security blog pointed out that “the plates could be as susceptible to hacking as other wireless and IoT technologies,” noting that everyday “objects – things like kettles, TVs, and baby monitors – are getting connected to the internet with elementary security flaws still in place.”
To that end, a May 2018 syndicated New York Times news service article about digital plates quoted the Electronic Frontier Foundation (EFF), which warned that such a device could be a “‘honeypot of data,’ recording the drivers’ trips to the grocery store, or to a protest, or to an abortion clinic.”
For now, Rplates are another option in addition to old-fashioned metal, and many are likely to opt out due to cost alone. If you decide to go the digital route, however, it helps if you know what you could be getting yourself into.
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Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
steve@dot.la
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