First it was 90 days, then an additional 15, and then the forced TikTok sale faded from national consciousness as the presidential election altered the priorities of the country and the Trump administration. Now the Biden administration appears to be hitting the brakes. In court filings, government lawyers filed an uncontested motion to postpone the cases related to a potential ban of the popular social media app.
The request also suggests status reports at 60-day intervals, and states the administration plans to conduct its own evaluation of the matter.
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Universal Music Group has provided TikTok rights to its extensive music catalog in an agreement announced Monday that gives more muscle to the short-form video app that's been selling itself as a tool of music discovery.
One of the world's most popular social media apps, TikTok has catapulted artists like Lil Nas X Olivia Rodrigo into the mainstream. Under the agreement, the company has pledged to work with the UMG to build new features including "A&R insights and models" that will presumably help to identify songs and artists poised to break out.
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TikTok is moving to beef up its appeal to brands, as TikTok creators become increasingly important to advertisers.
The short-form social video app has partnered with advertising behemoth WPP, the companies announced Monday.
The move gives the London-based WPP, whose subsidiaries include marketing agency Oglivy and media-buyer GroupM, early access to TikTok's oncoming ad products, such as API integrations and augmented reality. WPP will also be able to offer its clients — who include Walmart, Adidas and other retail giants — exclusive collaborations with a network of TikTok creators.
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