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TikTok Is Giving Creators a New Way To Earn Ad Revenue
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
TikTok is rolling out a new advertising program that promises to give marketers exposure through its top-performing videos while also providing creators with a cut of advertising revenues.
The Culver City-based social media app’s TikTok Pulse program will situate ads next to the top 4% of videos, TechCrunch reported Wednesday. Additionally, creators and publishers who have at least 100,000 followers will be eligible for a 50/50 split of advertising revenues when the program launches this June.
Initially, TikTok Pulse will invite select advertisers to place ads across 12 video categories—such as beauty, gaming and cooking—meant to target specific audiences, TechCrunch reported. The ads will run next to content that the app has determined as appropriate for those advertisers, with TikTok also providing measurement tools for advertisers to analyze their ads’ performance.
TikTok’s Santa Monica-based social media rival Snap unveiled a similar program to TikTok Pulse in February, which places ads in creators’ stories and pays them a share of the revenue.
Though this is the first feature that will allow creators to receive ad revenue directly from TikTok, it is not TikTok’s first attempt to pay out its creators. The company launched its $200 million Creator Fund in 2020, though the program has since been criticized for its poor payouts. Many of the app’s stars have turned to other sources for revenue, with some creators bringing in millions through brand sponsorships and outside business endeavors.
TikTok’s advertising revenue is expected to reach $11 billion this year, with rivals like Snapchat and Instagram struggling to keep up. Snap announced several new ad initiatives of its own on Tuesday, including a partnership with Cameo that will incorporate that app’s roster of celebrity creators.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
Here's How Much It Costs To Charge An Electric Vehicle
10:20 AM | November 22, 2022
Wikimedia CommonsAlthough zero-emission vehicle use continues to grow and California dominates the market, there’s still factors hindering its ability to achieve mass adoption. These can include reservations about performance, safety and quality – but also, concerns regarding range anxiety and the cost of charging.
So, let’s try to break down how much it costs to charge an electric vehicle in California.
How We Calculated Cost
It is difficult to pinpoint one figure that will apply to every EV driver. Even within a single state, there’s variables – such as mileage driven, the type of vehicle and battery, plus the type of charger as well as if the car owner is opting to fuel up at a public station versus installing a personal home charging point.
But the general formula for calculating how much charging an electric car will cost is pretty simple: divide your car’s maximum range by its range per kWh, then multiply it by the average cost of electricity per kWh.
That figure, range per kWh, is an estimate that can vary greatly depending on vehicle and also driving factors. More intense driving, say, uphill in the wind, would lower your overall range per kWh since the car needs more power.
Regardless of driving conditions, though, you’re always likely to pay more to charge an EV in California than other parts of the country.
California’s average electricity cost in August was about 27 cents per kilowatt hour (kWh). Compared to the national average price of around 16 cents per kWh, that’s quite high. In part because California’s “fixed” costs of operating its electric system are used to offset public programs including wildlife mitigation.
Based on data from the Department of Tax and Fee Administration and Energy Commission, as well as the U.S. Energy Information Administration we also calculated the average California driver spends around $230 on gas monthly, or around $2,760 per year.
How Much Does It Cost To Charge a Tesla?
Tesla Model 3.
Photo courtesy of Tesla
So, say you drive a Tesla Model 3, one of the most popular Tesla cars.
Tesla says the standard 2022 Model 3’s long-range battery has a top range of 350 miles per full charge, and while it doesn’t report range per kWh, auto analysts at Edmunds estimate it to be around 25 kWh/100 miles or 2.5 miles. All told, it should cost about $29.36 to fully fuel a Model 3 in California – but bear in mind that you can only use Tesla’s network of proprietary Superchargers unless you have an adapter.
Or, as the U.S. Department of Energy (DOE) estimated, charging a Tesla Model 3 costs about $550 per year.
Tesla’s 2022 Model S sports car, on the other hand, requires more charging for higher performance. It costs $39.05 per charge, or around $1 per 25 miles.
Teslas are more expensive to charge than most of their counterparts in part because of their Supercharger network – which most drivers will find a worthy trade-off, given that they’re fast, and can charge an EV from 0% to 80% in about 30 minutes.
How Much Does It Cost to Charge a Rivian?
An R1T in Rivian Blue at the main entrance to the plant in Normal, IL.
Courtesy of Rivian
If you’re one of the few driving a 2022 Rivian R1T electric truck, it’ll cost around $17.66 per charge. Rivian’s battery models have varying range, but on the high end, contain 400 miles on a full charge. The DOE estimates that driving 25 miles in a 2022 R1T will cost about $1.68 or about $1,000 annually.
Rivian’s other model, the R1S, is almost identical in price (it costs about 20 cents less than the R1T, by our estimates).
How Much Does It Cost to Charge a Nissan Leaf?
2023 Nissan Leaf charging.
Photo courtesy of Nissan
A 2022 Nissan Leaf’s base model comes with a 40 kWh battery pack. The DOE estimates this version of Nissan’s affordable commuter car has a maximum range of 149 miles, and gets about 3 miles per kWh, pretty much on par with the overall average for electric vehicles.
Using this information, we can estimate that the Nissan Leaf will cost around $13.41 to charge once. The DOE calculates that a 2022 Leaf’s annual fuel cost will total $650.
How Much Does It Cost to Charge a Ford F-150 Lightning EV?
2023 Ford F-150 Lightning
Photo courtesy of Wikimedia Commons
Ford’s much-hyped electric F-150 all-wheel drive truck debuted last May to much fanfare, including a test drive from President Joe Biden.
The F-150 Lightning has a max range of 230 miles, and on average a higher fuel cost than competing electric trucks like Rivians. On average, it’ll cost roughly $12.67 for one charge, though the DOE estimates this will amount to around $1,050 annually.
This year Ford also released an electric Mustang, the Mach-E SUV. The standard Mach-E has a top range of 247 miles on a full charge, and gets about 3 miles per kWh. One full charge of the Mach-E will cost around $22.23, and the DOE surmises that’ll add up to a yearly charging expense of roughly $700.From Your Site Articles
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
02:46 PM | July 01, 2022
Courtesy of Regard
Culver City-based health care startup Regard, which uses AI-driven software to help physicians accurately diagnose patients, has raised $15.3 million in Series A funding.
Pasadena-based Calibrate Ventures and Colorado-based Foundry Group led the investment in Regard, formerly known as HealthTensor. Other investors that participated in the round include TenOneTen Ventures, Susa Ventures, Brook Byers of Byers Capital and Dropbox CEO Drew Houston. The new funding will be used to grow Regard’s team and customer base, the company said in a press release.
At a time when the clinical health care workforce is suffering from burnout and attrition in the wake of the pandemic, Regard’s technology looks to alleviate some of the pressure on health care workers. The startup’s AI-enabled software is integrated directly into a provider’s system and uses an algorithm to analyze patients’ medical records, allowing physicians to more easily diagnose them.
Since launching its flagship product in 2020, Regard’s technology has been used on more than 30,000 patients, according to the company. The startup charges health care providers around $500 to $700 per month for access, co-founder and CEO Eli Ben-Joseph told dot.LA, with its customers including Torrance Memorial Medical Center, Cedars-Sinai Medical Center and roughly a dozen other hospitals across the U.S.
“We’re building something that’s a game-changer for doctors,” Ben-Joseph said. “It’s helping them catch medical conditions that they would have missed. So regardless of market conditions, we’re able to have value and I think investors saw that and got excited.”
Co-founders from left to right: CEO Eli Ben-Joseph, CTO Thomas Moulia, and COO Nate Wilson. Courtesy of Regard
Founded by pre-med students Ben-Joseph, Nate Wilson and Thomas Moulia in 2017, Regard got its start through Cedars Sinai’s Techstars-backed accelerator program. It was at the accelerator program that Ben-Joseph observed physicians’ workflows and saw the need for a product like Regard’s; he recalled noticing how doctors would constantly pop in and out of a patient’s room, shuttling between the patient and a computer where they could enter data and notes.
“I think that’s why so many doctors are burning out now, as they just don’t have software that really enables them,” Joseph said.
Ben-Joseph—who coupled a bachelor’s degree in bioengineering from MIT with a master’s in computer science from Stanford—noted that Regard’s technology can automatically detect up to 50 of the most common medical conditions, including heart failure, diabetes, obesity, depression and anxiety.
“We have a 90% accuracy rate at the minimum,” he said. “Physicians will look at our software and accept it, but it’s not perfect. We tell physicians to treat it like the relationship [with a] medical student.”
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Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
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