The Dead-Eyed Serenity of a VR Meeting Platform

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

The Dead-Eyed Serenity of a VR Meeting Platform
Photo: Mesmerise

I’m standing in the center of my home office, feeling the full weight of the Oculus Quest 2 headset slouching on my forehead as I prepare for my first-ever virtual reality meeting.


While I wait for the meeting to come online, the home screen transforms from a chill open-air desert patio, into a glaring white background with text that says: Welcome, Samson. From the looks of it, I’m about to enter into Gatherings, a virtual reality conference room created by Mesmerise, a U.K-based startup with a new office in Santa Monica that claims to be the first enterprise platform for VR meetings.

With a few taps on my virtual Oculus home screen using my VR controllers, my avatar joins Gatherings’ advisory board chairman Sean West’s avatar in a minimalist dome-shaped building, well-lit, with a large, wooden arborous sculpture protruding from the center. The view outside the window is nice, a peaceful static rendering of Mediterranean farm country. This is the place Mesmerise refers to as its “Hub” — a virtual meeting space that connects to all of Gatherings’ other virtual conference rooms.

Inside Mesmerise's VR "Hub" meeting space with the company's advisory board chairman Sean West. Photo: Mesmerise

First impression? There’s clearly been a concerted effort to make the atmosphere of each meeting room futuristic but inviting. Mesmerise’s chief creative officer Michael Ogden, who’s spearheading the design efforts, is the former creative director for PlayStation Europe and is looking to bring gaming-quality graphics to the meeting software.

The avatars, however, are a different story. A day before the virtual meeting, I received the headset via Mesmerise inside my mailbox. The company also sent me detailed and straightforward instructions for how to onboard: Gatherings came pre-downloaded onto my headset, so all I had to do was boot up the app and enter a code that was previously generated for me to link my account.

A screenshot of my avatar in Mesmerise's VR meeting room. Photo: Mesmerise

After I was set up, I created my avatar by uploading a mug-shot style selfie to the Gatherings platform. Two minutes later I’m shown a preview of my digital avatar.

“Once you upload your photo we use a variety of services to create and refine the 3D model for your avatar, which we then bundle and publish so it can be shown dynamically in Gatherings,” West explains. “Our process is really focused on optimizing to get the right balance of visual fidelity and maximize the number of users in the space.”

Gatherings' approach to hands in VR. Photo: Mesmerise

Which means that for now, Mesmerise can only reproduce my head stitched onto the beginning of an upper body bust. “It’s optimized for the face, not the body,” West says, adding that “for business communication, we didn’t want to replicate walking.”

Not to mention, they can’t. Even with the $15 billion Mark Zuckerberg’s poured into Meta, the $244 billion company hasn’t cracked the code for realistically rendering a live lower body in VR. As part of its emerging Meta Horizon Worlds VR platform last month, Meta debuted their avatars with legs, but it was later revealed that the legs were instead added in post production before the demo, and not captured live.

In Gatherings, I also have no arms. I do have hands, though. And they float around wildly as I speak and gesture, sometimes overlapping each other while contorting in ways my body never could.

The Oculus Quest 2 and controllers, which were delivered to my door via Mesmerise/FedEx. Photo: Samson Amore

There’s no option to move your fingers in Gatherings either. The Quest 2 headset released in 2019 doesn’t have cameras in the headset or controllers to monitor hand movements. But, West tells me, the $1,500 Meta Quest Pro, which came out last month and which Mesmerise is still sourcing, has much more advanced motion capture tech and could make Mesmerise’s graphics more lifelike.

As for our conversation inside the virtual hub, the audio is clear but West’s avatar’s mouth struggles to keep up with his voice. It reminds me of an old dubbed Kung fu movie. In recordings, I notice my words also seem to emerge too fast for my lips to keep up.

As part of Gatherings, there’s also a feature in which a person can teleport to different places around the virtual rooms using the controller trigger. It does become difficult to hear West at times when he teleports around the room. This is because of spatial audio, a type of sound processing that is meant to simulate surround-sound to make headphone users feel more immersed. The audio feature is designed to make listeners feel that sound is coming from specific directions around them based on their distance to a speaker. It’s commonly used in video games, but becoming popular in VR.

The issue is that when West teleports more than a few feet away from me, his audio begins to fade out. I can only imagine then what it was like in a crowded event space, like the 200 person conference Gatherings recently held for the London School of Economics. Or the custom VR event space Mesmerise built for Morningstar’s Investment Conference—– a sweeping, expansive-open air courtyard made to look like a virtual town square and full of 4,000 virtual attendees.

A meeting breakout room in Gatherings that Mesmerise created for the 2021 Morningstar Investors conference. Photo: Mesmerise

Maxx Bricklin, a partner at LA-based Bold Capital Partners who’s been trying out Gatherings to see if it’s a good fit for his company, says that while he’s impressed with what Mesmerise has created, he doesn’t believe anyone is ready to have a heavy headset on for hours at a time. “Nobody wants to put that on their head,” he says, though he notes that VR components get lighter with each innovation, and says maybe by 2030 we’ll get there.

Bricklin recently tried Gatherings alongside a 65-year-old user. “I was in and operating within a minute, and it took 10 minutes-plus to get it right and to teach him,” Bricklin notes. “My biggest problem is just the huge lift that it takes to get anybody on a Mesmerise learning platform.”

West however tells me that the coronavirus pandemic gave Gatherings a boost. And that the platform might soon be for applications beyond business. “What’s happened in the VR market is everybody’s segmented, and we’re trying to be involved in each dimension,” he says.

Mesmerise’s practice of loaning headsets to users to access Gatherings could also help further overall adoption of VR, which is expected to grow to 70 million headsets worldwide in the next four years. Couple that with other use cases for VR— gaming, education, training and large-scale entertainment—and West believes it’s only a matter of time before we see large-scale VR adoption.

Yet another positive sign that people are slowly warming up to the technology is that Meta’s Oculus Quest 2 (the device I’m using) recently surpassed lifetime sales of the Xbox Series S and Series X, a 97% spike in sales since 2021.

In fact, an interest in entertainment is why Mesmerise chose Santa Monica to be its second home. “People in the entertainment industry have been developing VR for decades,” West says and the company wants to be near the action.

Though West wouldn’t disclose how much money is behind Gatherings, he says it hasn’t taken any outside investment and that some money is already flowing in as companies pay to use Gatherings for meetings. Right now, the company’s primary clients are financial institutions and large multinational corporations that are looking for an alternative to in-person conferences or Zoom meetings to hold live events.

Bricklin, for his part, says he does see a valid use case for VR to “augment” in-person relations in financial services, where he says a virtual client connection is “the highest value and emotionally complicated.” But VR technology overall, Bricklin says, “still [has] interoperability issues” and “puts a lot of creative onus on the users to develop the right use cases.”

West and I converse in a VR boardroom. Photo: Mesmerise

My avatar, left, next to Mesmerise's advisory board chairman Sean West's avatar, right. Photo: Mesmerise

No legs, no problem. Photo: Mesmerise

Even West acknowledges getting C-suites to onboard into Gatherings could be a problem. “Most executives don’t even manage their own calendars, some don’t even make their own coffee,” he says. West believes the slow adoption of VR is also due in part to the fact that people feel “vulnerable” in an environment where “you might reveal that you don’t know how this technology works, or you might do something silly.” His solution: make onboarding in Gatherings a thorough process that gives these newbies the feeling that they’re in control of the tech and can “harness the superpowers virtual reality gives you,” West says.

As for me and whether I’d be interested in conducting another meeting in VR? For now, it’s unlikely. Not only because I feel nauseous as I lift the headset off my face. But after reviewing the video of my avatar, I can’t help but be struck by the uncanniness of it. I know I look tired on Zoom in the mornings, but this avatar version of me looked simultaneously dead-eyed and like it had seen too much.

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Rain's Latest Funding Fuels the Future of Financial Wellness

🔦 Spotlight

Happy Friday,

This week, the LA tech scene buzzed with news that Rain, a leader in financial wellness, hassecured $75 million in Series B equity funding, spearheaded by Prosus. This isn't just another funding round; it's a pivotal chapter in Rain's mission to transform how American workers interact with their earnings.

Since its inception, Rain has been at the forefront of innovation in financial technology, particularly with its earned wage access solutions. The concept was simple yet revolutionary: allow workers to access their earned wages instantly, mitigating financial stress and dependency on high-interest payday loans. This vision quickly gained traction, propelling Rain from a promising startup to a key player in the fintech space.

What makes this Series B funding particularly noteworthy is what it represents on a larger scale. It's not just an influx of capital but a strong endorsement of Rain's potential to expand even further. With previous rounds fueling their initial growth and strategic partnerships, such as their notablecollaboration with Marqeta to enhance payment technologies, Rain has steadily built a foundation not just for success but for significant impact.

As Rain secures this significant new funding, their initiative to reshape financial wellness is set to expand dramatically, showcasing the profound impact tech can have on everyday financial challenges.

Looking forward to seeing how their innovations will drive change in the financial landscape.

🤝 Venture Deals

LA Companies

  • Dosen, a Los Angeles-based HRtech startup founded by Ronan Wall, Victor Burke, and Cian McCarthy, has secured $2.3M in an oversubscribed pre-seed funding round led by Affinity Ventures. The company offers an AI-powered platform that aligns employee-led learning with business goals through personalized, gamified development programs. The funds will be used to scale the platform, enhance AI-driven personalized learning, and improve employee engagement and productivity. - learn more
  • Plug, a Santa Monica-based company operating an EV-exclusive wholesale online auction platform, has secured $6.7M in an oversubscribed seed funding round led by Floodgate, Autotech Ventures, and A*. The company has also launched Plug Trade Desk™, the first EV-focused service designed to help dealers confidently price, move, and monetize trade-ins. The newly acquired funds will be used to enhance Plug's technology and expand its services, aiming to support dealers in navigating the growing used EV market. - learn more
  • Gallatin AI, a defense tech startup, has raised $15M in seed funding led by 8VC to scale its AI-powered logistics platform, Navigator. The tool helps military logisticians predict, plan, and execute operations more efficiently in contested environments. Funds will be used to expand the team and deploy the platform across military services. - learn more
  • BLNG AI, a generative AI platform based in Los Angeles and Paris, raised $3M in seed funding led by Speedinvest to streamline jewelry design by turning sketches into photorealistic renderings and animations. The funding will support commercialization, team expansion in Europe and the U.S., and the launch of a subscription-based app for luxury brands and independent jewelers. - learn more
  • Amca, a newly launched aerospace company focused on modernizing the industrial supply chain, has raised $76M in funding from investors including Caffeinated Capital, Founders Fund, Lux Capital, Andreessen Horowitz, and others. The company plans to acquire specialized suppliers and develop new aerospace products, aiming to strengthen and future-proof the sector’s manufacturing and innovation capabilities. - learn more
  • Turbine Finance Corp., a Santa Monica, California-based data science-driven liquidity platform, has raised a total of $21.75M in equity funding, comprising a $13M Series A round co-led by Alpha Edison and TTV Capital, and a previously unannounced $8.75M seed round with participation from Fin Capital, B Capital, and Sozo Ventures. Additionally, the company secured up to a $100M warehouse facility from Silicon Valley Bank to provide credit facilities to venture investors. The combined funding of $121.75M will be used to deploy the warehouse line and expand Turbine's data science team. Turbine's platform enables private equity and venture firms to offer limited partners access to the value of their portfolio investments without reducing exposure, leveraging machine learning to expedite underwriting processes. - learn more
  • Gente Beauty, an innovative Brazilian body care brand, has received a lead investment from Webster Capital, a private equity firm specializing in consumer and healthcare sectors. This partnership aims to support Gente Beauty's growth and expansion in the beauty industry. - learn more
            LA Venture Funds
            • Alexandria Investment Partners participated in a $41M Series A round for Solu Therapeutics, a Boston-based biotech company developing targeted protein degradation therapies. The funding will advance its lead candidate, STX-0712, which recently entered a Phase 1 clinical trial for CMML and other advanced blood cancers. - learn more
            • Calibrate Ventures participated in SigIQ.ai's $9.5M seed funding round. SigIQ.ai, based in Berkeley, California, is an AI tutoring startup focused on providing personalized education through advanced AI models. The funds will be used to hire top talent, enhance their AI models, and scale their platforms to educational systems worldwide. - learn more
            • Rusheen Capital Management participated in Zero Industrial's $10M Series A funding round, aiming to accelerate the development of thermal energy storage solutions in North America. Zero Industrial focuses on deploying large-scale thermal energy storage projects to enhance energy efficiency and support decarbonization efforts. The funding will be used to expand their project pipeline and advance the commercialization of their technology. - learn more

            LA Exits

            • Bread Beauty Supply has been acquired by Cost of Doing Business (CODB), a holding company founded in 2024 by Topicals founder and CEO Olamide Olowe and president Sochi Mbadugha. The acquisition aims to expand Bread's retail presence in the U.S., starting with an increased footprint in Sephora stores. Founder Maeva Heim will continue as Chief Creative Officer, focusing on the brand's creative direction, while CODB will manage strategic operations. This move reflects CODB's commitment to supporting Black-owned businesses and fostering diversity in the beauty industry. - learn more

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                          El Segundo Startup Turns Tax Credits into Big Business

                          🔦 Spotlight

                          Hello LA,

                          Step into the world of Incentify, the El Segundo-based innovator turning the headache of managing tax credits and incentives into a walk in the park. Founded in 2019, this trailblazing company is reshaping how businesses approach what was once a daunting bureaucratic challenge.

                          Incentify’s platform is revolutionizing the industry by helping businesses discover and effectively manage a share of the estimated $1.2 trillion in tax credits and incentives that often go unclaimed each year. This critical service not only simplifies the process but also ensures that companies can more easily access and leverage these financial opportunities to fuel their growth and sustainability initiatives.

                          Recently, Incentify reached a new milestone by securing $9.5 million Series A funding led by Innovent Capital Group. This significant investment underscores the market’s confidence in their innovative approach and supports their mission to expand their technological capabilities and market reach.

                          As Incentify gears up for this expansion, their efforts are set to make tax incentives more accessible to a broader spectrum of businesses. This is especially vital in today’s economy, where optimizing financial strategies is crucial for business resilience and growth.

                          Incentify's success story from El Segundo is not just about financial gains but also about empowering companies with the tools to turn complex financial engagements into strategic advantages.

                          Stay tuned for more from LA’s vibrant tech scene. Let’s continue to push the boundaries of what’s possible.

                          Enjoy your weekend, and keep innovating, LA!

                          🤝 Venture Deals

                          LA Companies

                          • TOGETHXR, a pioneering women's sports media and commerce brand co-founded by athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, has achieved profitability and significant growth, including tripling its year-over-year revenue and increasing its social media following by 17% year-to-date. The company has secured additional growth capital in a funding round led by Alex Morgan's Trybe Ventures. The funds will be used to expand TOGETHXR's presence in the women's sports marketplace. Additionally, media executive Nancy Dubuc has joined the company as Executive Chair, bringing her extensive experience to support TOGETHXR's mission of elevating women's sports and culture. - learn more
                          • Airvet, a Los Angeles-based pet telehealth platform, has secured $11M in an oversubscribed Series B-2 funding round led by HighlandX. This investment follows a year of significant growth, including a 4x increase in year-over-year revenue and a tripling of its client base. Airvet partners with leading employers across various industries, such as PepsiCo, Adobe, and Lyft, to provide employees with 24/7 access to veterinary care via video or chat. The platform's services include online pharmacy, e-prescriptions, discounted pet insurance, wellness programs, and specialty care, with recent expansions into Spanish and French language support. The funds will be used to further enhance Airvet's platform and expand its reach, aiming to make veterinary care more accessible and affordable for pet families globally. - learn more
                                  LA Venture Funds
                                  • Interlagos co-led a $50M Series A funding round for Aetherflux, a San Carlos, California-based startup developing satellites to collect and transmit solar energy from space to Earth. The funds will be used to expand Aetherflux's engineering team and advance the technology for its planned low Earth orbit demonstration mission in 2026. - learn more
                                  • Bungalow Capital Management co-led a $2M seed funding round for Juno, a Denver-based startup specializing in corporate guest travel management. Juno offers an integrated platform that streamlines booking, logistics, payments, reimbursements, and support for non-employee travelers such as job candidates, contractors, and customers. The funds will be used to accelerate product development and expand partnerships, including a collaboration with ALTOUR as their first travel management company partner. - learn more
                                  • Veridical Ventures co-led a $3.75M seed funding round for Flagship, a Sydney, Australia-based retail technology company specializing in visual merchandising solutions. Flagship's platform creates digital twins of retail stores, enabling data-driven optimization of product placement and store layouts to enhance sales performance. The funds will be used to expand Flagship's presence in the U.S. market and further develop its product offerings. - learn more
                                  • Miroma Ventures participated in a £6.5M Series A funding round for Limitless Travel, a Birmingham, UK-based company specializing in accessible holidays for individuals with disabilities. Founded in 2015 by Angus Drummond, who was diagnosed with muscular dystrophy at 22, Limitless Travel offers curated group holidays with trained carers, ensuring accommodations and excursions meet specific accessibility needs. The investment will enable the company to enhance its technology, expand its range of destinations, and lay the groundwork for international growth, aiming to transform the lives of disabled individuals through travel. - learn more
                                  • B Capital participated in a $20M Series A funding round for Gable, a Seattle-based company specializing in data management solutions. Gable's platform focuses on "shifting left" in data management by enabling software and data developers to collaboratively build and manage high-quality data assets through API-based data contracts. The funds will be used to accelerate product development and expand Gable's team to meet the growing demand for data collaboration tools. - learn more
                                  • Rebel Fund participated in a $3.8M funding round for Sohar Health, a health technology company. Sohar Health is developing an AI-powered platform designed to streamline patient intake and triage, aiming to enhance access to healthcare services. The funds will be used to accelerate product development and expand the company's reach within the healthcare industry. - learn more

                                      LA Exits

                                      • Tixologi, a next-generation ticketing platform, has been acquired by Punchup Live, a New York-based comedy platform. This strategic move integrates Tixologi's advanced ticketing technology into Punchup Live's ecosystem, enabling seamless, direct-to-fan ticket sales for comedians and venues. The acquisition aims to enhance the ticket purchasing experience by providing features such as fast checkout, unified outreach tools, and advanced anti-scalping solutions, thereby empowering comedians to connect more effectively with their audiences. - learn more
                                      • InVisit, a Calabasas, California-based provider of cloud-based visitor management solutions, has been acquired by Motorola Solutions. InVisit's platform streamlines visitor registration, access, and host notifications across sectors such as commercial offices, education, and healthcare, enhancing security through features like blocklist screening and real-time guest activity insights. This acquisition aims to integrate InVisit's capabilities into Motorola Solutions' Avigilon Alta security suite, offering enterprise customers a unified, cloud-native approach to managing security threats and improving operational efficiency. - learn more

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                                                  $207M Later, Napster is Back and Ready for the Metaverse

                                                  🔦 Spotlight

                                                  Happy Friday, Los Angeles!

                                                  This week, we’re rewinding the clock and fast-forwarding into the future at the same time. Napster, yes, that Napster, just got acquired for $207 million byInfinite Reality, a metaverse and immersive tech company that’s aiming to bring the iconic music platform into the next generation.

                                                  For anyone who came of age in the early 2000s, Napster was either your musical awakening or the reason your dial-up connection crashed. Launched in 1999 by Shawn Fanning and Sean Parker, it was the face of peer-to-peer file sharing and a lightning rod in the music industry’s first wave of digital disruption. After its legal battles and shutdown in 2001, Napster bounced between owners like Roxio and Best Buy, before eventually merging with Rhapsody and evolving into a legitimate streaming service.

                                                  Now, Infinite Reality is giving Napster a fresh remix. The company says it plans to turn Napster into a social-first music platform that emphasizes artist-fan interaction over passive listening. We’re talking virtual 3D concert experiences, listening parties, fan communities, and merch drops… essentially, a metaverse-native platform built for music superfans.

                                                  According to Infinite Reality CEO John Acunto, this aligns with the company’s bigger vision: moving the internet away from “a flat 2D clickable web” into “a 3D conversational one.” They’re betting that a brand like Napster, which already carries cultural weight, can thrive in a world where fans want deeper connections and creators want modern monetization tools.

                                                  It’s a bold move, but maybe a smart one. Nostalgia is a powerful asset, and in an era where legacy brands keep getting digital reboots, Napster has a chance to go from early disruptor to comeback story.

                                                  Will today’s listeners hit play? We’ll see. But as far as tech comebacks go, we’re here for this remix.

                                                  🤝 Venture Deals

                                                  LA Companies

                                                  • Topanga, a Los Angeles-based company specializing in AI-driven waste reduction solutions for commercial kitchens, has raised an $8M Series A funding round led by Blue Bear Capital, with participation from Struck Capital, Amasia, and Wonder Ventures. This investment brings Topanga's total funding to $12.2M. The company plans to use the proceeds to expand its food waste tracking platform into the senior living, health care, and hospitality sectors, accelerate the growth of its ReusePass system beyond universities into enterprise food service, and enhance integration with major food-service platforms like Grubhub and Jamix. - learn more
                                                  • Flight Science, an aviation tech startup focused on AI-powered flight optimization, raised $1.5M in pre-seed funding led by Outsiders Fund. The company helps airlines reduce fuel costs, emissions, and turbulence impact, and will use the funds to grow its team and expand product rollout by summer 2025. - learn more
                                                        LA Venture Funds
                                                          • Second Sight Ventures participated in a $14.2M Series A1 funding round for Lucky Energy, an Austin, Texas-based energy drink company. Lucky Energy offers a line of zero-sugar, zero-calorie beverages in six flavors, formulated with ingredients like maca and beta-alanine. The company plans to use the funds to accelerate distribution, introduce new products, support strategic partnerships, and recruit in key business areas. - learn more
                                                          • M13 led a $5.5M funding round for Chord Commerce, with participation from Act One Ventures and others. The New York-based company provides an AI-powered customer data platform (CDP) that helps commerce brands unify customer data, generate real-time insights, and automate marketing decisions. The funding will be used to further develop the platform and support brands in scaling their data-driven marketing efforts. - learn more
                                                          • Upfront Ventures led a $4M Seed funding round for Arlo Health, a New York City-based AI-powered health insurance underwriter focused on small and mid-sized businesses. Arlo offers level-funded health plans designed to improve preventive care and cost transparency through value-based care and AI-driven underwriting. The funds will be used to expand its broker network, grow its engineering and sales teams, and scale operations. - learn more
                                                          • Bonfire Ventures co-led a $5M Seed funding round for VoiceOps, with participation from Village Global and others. Based in New York City, VoiceOps uses generative AI to analyze phone calls and surface insights that boost sales performance, ensure compliance, and optimize marketing. The funding will support product development, team expansion, and broader market adoption. - learn more
                                                          • MANTIS Venture Capital participated in a $17.2M Seed funding round for EDGE Markets, a fintech company building banking tools tailored to the gaming industry. EDGE’s flagship product, EDGE Boost, offers a debit card and bank account specifically designed for betting, with features like spending limits, financial transparency, and cash-back rewards. The funds will be used to further develop the platform and expand its presence within the gaming market. - learn more

                                                              LA Exits

                                                              • SmartDepo, a leading provider of AI-powered deposition summaries for the legal industry, has been acquired by Rev, a prominent speech-to-text technology company. Founded in 2023 by civil rights attorney Isaac Manoff, SmartDepo delivers comprehensive deposition summaries featuring 100% accurate page-line citations, hyperlinked tables of contents, key admissions analyses, and deposition memos highlighting essential themes. This strategic acquisition combines Rev's highly accurate transcription services with SmartDepo's advanced summarization capabilities, aiming to enhance productivity for attorneys and court reporters by reducing manual review time and improving client outcomes. - learn more
                                                              • Stem, a platform offering personalized distribution and digital strategy services for independent artists and labels, has been acquired by Concord, a leading independent music company. Stem will operate as a separate division within Concord Label Group, with CEO Milana Lewis and President Kristin Graziani continuing in their roles. This acquisition provides Stem with the capital and resources to invest in new technology, expand its suite of label services, and accelerate global growth, while maintaining its mission to empower independent artists with autonomy and support. - learn more

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