Ecommerce sales ballooned during the pandemic and are expected to get even bigger — hitting the $1 trillion mark by 2022.
That's according to a study released by Adobe Analytics that found the lockdown economy has helped boost online shopping by an extra $183 billion since March 2020. That is a 20% growth, roughly the size of last year's holiday shopping season when buyers spent $188.2 billion online.
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Farm-to-Phone Apps Have Surged During the Pandemic. Will They Stay Once It's Safe to Return to the Grocery Store?
Sarah Hernandez is a full-time farmer, though she doesn't own a huge farm.
She grows microgreens, among other vegetables and herbs, in her yard in La Mirada. Microgreens, bite-sized version of larger veggies, don't require much space; Hernandez grows them vertically on 10x20 flats stacked on wooden shelves. She visits four farmers markets each week, then delivers microgreen boxes straight to customers who find her on CropSwap.
The app offers a farm-to-phone marketplace, connecting consumers directly to farmers. It's one of several services that have taken hold during the pandemic, allowing consumers who would otherwise go to farmers markets or grocery stores to get fresh produce or other goods delivered. CropSwap is also making it easier for some home-based growers to tap into the gig economy and sell within their communities.
Valentine's Day is just around the corner and these flower delivery services are readying for the holiday rush. Americans order over 250 million roses for Valentine's Day, according to the Society of American Florists, and this year — with more staying at home — online delivery sales are poised to grow.
"Because of the pandemic, there is a definite downward trend in face-to-face [dates] and that sort of thing," said Steve Dionne, executive director of California Association of Flower Growers and Shippers. "And it appears, as we get close to the holiday, our predictions have [been] borne out that it's definitely creating a surge in demand. The industry as a whole is expecting a very, very strong Valentine's Day, from the standpoint of consumer demand."