sportstech

sportstech

Elysian Park Ventures Co-Founder Cole Van Nice Invests In the Future of Sports

Religion of Sports, the sports production studio founded by Tom Brady, Gotham Chopra and Michael Strahan, is entering a new arena.

The Santa Monica-based media company launched in 2017 to create sports-focused original content—primarily documentaries for a number of distribution channels including Apple TV+ ESPN and Fox Sports. After six years, Religion of Sports is ready to expand into a European market with the purchase of Jiva Maya, a United Kingdom-based production house that writer and director Manish Pandey founded three years ago.

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Photo: Edge Sound Research

In 2022, the Minnesota Twins experimented with a new technology that brought fans the ability to physically feel the sounds they were hearing in the stadium in the back of their seats as part of a new immersive way to experience baseball.

The tech was made by Riverside-based startup Edge Sound Research, which built a mobile lounge – basically, a small seating section equipped with its technology and on wheels to travel around the stadium – for Twins fans to experience what it calls “embodied audio” around Target field. It was a bid on the Twins’ part to keep fans more engaged during the game, and Edge Sound Research CEO Valtteri Salomaki said the Twins were impressed.

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LAFC

Last November in an interview with broadcaster Piers Morgan, worldwide soccer superstar Christiano Ronaldo revealed that the reason he was leaving Manchester United only a year after his return to the club was at least in part due to the team’s lack of “technology, especially in terms of training, nutrition and condition.”

There certainly were other factors motivating Ronaldo to leave Man U – but overall, he spoke to a larger issue that soccer as a whole is facing: adopting technology to help its players compete at the highest level of the sport.

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