sportstech

sportstech

Photo by Sean Pierce on Unsplash

Hot on the heels of the shock announcement that both UCLA and USC will be exiting the Pac-12 and joining the Big Ten athletic conference, a fleet of big money media and broadcasting deals have been set.

It’s no secret that access to the lucrative Southern California ad market was a big part of the rationale behind bringing in Los Angeles’ two largest college athletic programs in the fold. With the addition of USC and UCLA, the Big Ten now has teams playing in New York, Chicago and L.A.: all three of the nation’s top media markets. (Further expansions have already been hinted at as well.)

Read more Show less
Trending