How Mythical Games Hopes to Pioneer Blockchain Gaming

Caitlin Cook
Caitlin Cook is an editorial intern at dot.LA, currently earning her master's degree in mass communication from California State University, Northridge. A devoted multimedia journalist with an interest in both tech and entertainment, Cook also works as a reporter and production assistant for MUSE TV. She got her Bachelor of Fine Arts in Filmmaking from University of North Carolina School of the Arts.
How Mythical Games Hopes to Pioneer Blockchain Gaming

In-game purchases enhance the gaming experience and create profit for game developers. But what if they were also an investment for gamers?

Los Angeles-based game technology studio Mythical Games is trying to make that happen by bringing NFTs into the gaming world. As blockchain technology and the gaming industry both see a surge in interest, their combination may have been inevitable.


Mythical, started three years ago with the explicit purpose of making blockchain a part of gaming, is one of several companies distributing NFTs through video games, along with Chain Games and B-Side Games.

Nicole Yang, the company's VP of marketing, said the company initially struggled to figure out how to even explain blockchain – the underlying technology that verifies crypto transactions – to consumers. Now, there's "an insane amount of energy and awareness" around the technology and NFTs.

On Wednesday, Mythical announced it raised a $75 million Series B round, bringing the total amount raised to $120 million. The round, led by WestCap, will be used to grow "Blankos Block Party" — the company's first game — as well as expand to more gaming platforms and develop future projects.

"Blankos Block Party" is an open-world party game where players can play mini games with friends and create their own levels. The Open Beta version of the game is available to download for PC.

Mythical GamesBlankos are designed by Mythical Games in collaboration with artists and can be compared to collectible vinyl toys.

What separates Blankos from similar party games is that each playable character, called a Blanko, is a unique NFT owned by the player, with the potential to appreciate in value. Blankos are designed by Mythical Games in collaboration with artists and can be compared to collectible vinyl toys. Other items owned in the game, such as clothing, are also sold as NFTs. Current Blanko players collectively own more than 100,000 NFTs, and there is no limit to how many a single player can possess.

To make a profit, players can resell their Blankos within the company's "Mythical Marketplace," which recently went into alpha testing. Yang said said certain factors can contribute to the appreciation of a Blanko's value, including when it was created, the scarcity of the model and what the Blanko has done in the game. The NFTs are sold on the EOS.IO blockchain and use the Proof of Authority algorithm to validate each transaction.

Some, including influential blockchain site Cyptopedia, have raised concerns that integrating gaming with blockchain could cause game developers to focus more on the investment opportunity and less on quality of gameplay.

Yang said gameplay is their priority, and that players could come into the game with no intention of touching the blockchain and still have a fulfilling gaming experience.

"I think there's this intersection of people that are gamers that are going to come into it, which we've definitely seen," she added. "[And] we have people that are more on this game entrepreneurship side, who maybe are less engaged with the core gameplay of the product but very interested in the NFT aspect of it. For us, it's a welcome space."

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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AmazeVR Wants You To Attend K-Pop Concerts Virtually

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

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