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Three Black creators are offering NFTs tied to holograms of themselves performing the iconic dance moves they pioneered that spread through social media and sparked discussion over how to compensate digital performers.

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NFTs (non-fungible tokens) are a novel form of ownership that could rejigger the financial landscape for creators. Even if the market for some of them proves frothy, this blockchain-based technology presents a unique way for artists to make money and engage their fans. With experimentation already underway, the gates are open for them to do what they do best: get creative.

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