jadu

jadu

Photo courtesy of Jadu

With plans to sell thousands of NFT avatars, augmented reality (AR) startup Jadu is betting gamers will want to own and invest in personal video game characters.

At the end of August, the Los Angeles-based company will sell 11,111 robot avatars, called AVAs, which can be used as playable characters on Jadu’s upcoming mobile app. The NFTs, or non-fungible tokens, will also come with commercial rights, meaning holders could—hypothetically—slap a character’s likeness on a t-shirt and sell it.

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Photo courtesy of Jadu

Jadu, a Los Angeles-based augmented reality (AR) startup, has raised $36 million to build a gaming platform that lets players roam the real world with their NFT avatars.

Bain Capital led the Series A round and was joined by existing investor General Catalyst Partners. Other investors include LG Tech Ventures and Alumni Ventures. The new raise brings Jadu’s total funding to more than $45 million.

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Courtesy Jadu

Three Black creators are offering NFTs tied to holograms of themselves performing the iconic dance moves they pioneered that spread through social media and sparked discussion over how to compensate digital performers.

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