Photo provided by UTA
Why Talent Agency UTA Is Going Big on NFTs
If you need more proof that NFTs have officially invaded Hollywood, look no further than United Talent Agency’s client roster.
The Beverly Hills-based talent agency recently signed Deadfellaz, an NFT collection of 10,000 zombie portraits. UTA counts Larva Labs, the creators behind the CryptoPunks NFT project, as a client, too. Even Coinbase, the publicly traded cryptocurrency exchange, is now part of UTA’s portfolio.
The agency’s foray into the crypto world shouldn’t come as a big surprise. Digital artists are selling NFTs, or non-fungible tokens, for sky-high prices. NFT exchanges like NBA Top Shot have attracted large fan bases willing to shell out money for digital collectibles. And entertainment companies in the music, film and gaming industries have been quick to venture into NFTs—even if there’s still plenty of skepticism about the digital assets.
“At first, my instinct was that this would be disruptive of things like art,” Lesley Silverman, UTA’s head of Web3 and a former fine art agent, told dot.LA. “We as an agency quickly realized that there would be similar innovation around the way we think about the broader media landscape, and that NFTs, and Web3 more broadly, would impact all of them.”
Silverman was the first full-time digital assets agent at UTA, which claims to be the first major talent agency to launch a dedicated Web3 practice. Other Hollywood talent agencies have since entered the fray—including rival WME, which recently signed a pair of Bored Ape NFTs.
Lesley Silverman, UTA’s head of Web3.
Provided by UTA
Initially, UTA aimed to help its existing clients navigate the Web3 world and launch NFT projects, such as a collaboration between Oscar-winning film score composer Hans Zimmer and NFT artist ThankYouX. But the agency soon realized that crypto is blooding a new generation of creators, founders and influencers who could use representation, Silverman said. Her team now helps clients like Deadfellaz secure brand partnerships, merchandising deals and live events—just like how UTA helps build the careers of actors, musicians and other entertainers.
“Our role is really to sit at the intersection of our clients and the things that may seem out of reach,” she said. “Their big ideas, their exciting plans—and the folks who they want to be connected to in order to carry those plans out.”
UTA has four people across the agency who work closely within the Web3 space, with plans to grow the Web3 group in the coming months. The group has facilitated more than 30 NFT drops, partnerships and other initiatives since launching in early 2021, according to the agency. The division has also worked to build a diverse talent roster, adding female-led projects and creators of color, Silverman said.
With the Web3 landscape constantly evolving, UTA will “remain nimble” when it comes to its NFT strategy, Silverman noted. One approach that’s currently resonating with fans is tying digital assets to real-world goods and experiences; indeed, the agency brokered a deal last month that will let Deadfellaz NFT holders create custom Gilson skis or snowboards depicting their own NFT artwork.
“It’s measurable that consumers want those things, and we are certainly not going to take that information lightly,” Silverman said. “Those are two areas that we will definitely look to expand and advise our clients to pursue.”
UTA recently commissioned a survey which found that while only 6% of U.S. consumers aged 16-to-54 have owned an NFT, about 38% want to own one in the future. Though the study’s results were bullish about the Web3 space overall, they did identify some obstacles; for instance, many consumers remain concerned about crypto scams and market volatility, or simply don’t know how to buy an NFT or what to do with one.
If the crypto industry can reduce those friction points, Silverman believes more consumers will flock to digital assets.
“All of that will lead to just more and more consumers entering into the space and equating digital ownership with how they interact socially, how they participate in communities and how they participate in fandom,” she said.
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How We Calculated Cost
It is difficult to pinpoint one figure that will apply to every EV driver. Even within a single state, there’s variables – such as mileage driven, the type of vehicle and battery, plus the type of charger as well as if the car owner is opting to fuel up at a public station versus installing a personal home charging point.
But the general formula for calculating how much charging an electric car will cost is pretty simple: divide your car’s maximum range by its range per kWh, then multiply it by the average cost of electricity per kWh.
That figure, range per kWh, is an estimate that can vary greatly depending on vehicle and also driving factors. More intense driving, say, uphill in the wind, would lower your overall range per kWh since the car needs more power.
Regardless of driving conditions, though, you’re always likely to pay more to charge an EV in California than other parts of the country.
California’s average electricity cost in August was about 27 cents per kilowatt hour (kWh). Compared to the national average price of around 16 cents per kWh, that’s quite high. In part because California’s “fixed” costs of operating its electric system are used to offset public programs including wildlife mitigation.
Based on data from the Department of Tax and Fee Administration and Energy Commission, as well as the U.S. Energy Information Administration we also calculated the average California driver spends around $230 on gas monthly, or around $2,760 per year.
How Much Does It Cost To Charge a Tesla?
Tesla Model 3.
Photo courtesy of Tesla
So, say you drive a Tesla Model 3, one of the most popular Tesla cars.
Tesla says the standard 2022 Model 3’s long-range battery has a top range of 350 miles per full charge, and while it doesn’t report range per kWh, auto analysts at Edmunds estimate it to be around 25 kWh/100 miles or 2.5 miles. All told, it should cost about $29.36 to fully fuel a Model 3 in California – but bear in mind that you can only use Tesla’s network of proprietary Superchargers unless you have an adapter.
Or, as the U.S. Department of Energy (DOE) estimated, charging a Tesla Model 3 costs about $550 per year.
Tesla’s 2022 Model S sports car, on the other hand, requires more charging for higher performance. It costs $39.05 per charge, or around $1 per 25 miles.
Teslas are more expensive to charge than most of their counterparts in part because of their Supercharger network – which most drivers will find a worthy trade-off, given that they’re fast, and can charge an EV from 0% to 80% in about 30 minutes.
How Much Does It Cost to Charge a Rivian?
An R1T in Rivian Blue at the main entrance to the plant in Normal, IL.
Courtesy of Rivian
If you’re one of the few driving a 2022 Rivian R1T electric truck, it’ll cost around $17.66 per charge. Rivian’s battery models have varying range, but on the high end, contain 400 miles on a full charge. The DOE estimates that driving 25 miles in a 2022 R1T will cost about $1.68 or about $1,000 annually.
Rivian’s other model, the R1S, is almost identical in price (it costs about 20 cents less than the R1T, by our estimates).
How Much Does It Cost to Charge a Nissan Leaf?
2023 Nissan Leaf charging.
Photo courtesy of Nissan
A 2022 Nissan Leaf’s base model comes with a 40 kWh battery pack. The DOE estimates this version of Nissan’s affordable commuter car has a maximum range of 149 miles, and gets about 3 miles per kWh, pretty much on par with the overall average for electric vehicles.
Using this information, we can estimate that the Nissan Leaf will cost around $13.41 to charge once. The DOE calculates that a 2022 Leaf’s annual fuel cost will total $650.
How Much Does It Cost to Charge a Ford F-150 Lightning EV?
2023 Ford F-150 Lightning
Photo courtesy of Wikimedia Commons
Ford’s much-hyped electric F-150 all-wheel drive truck debuted last May to much fanfare, including a test drive from President Joe Biden.
The F-150 Lightning has a max range of 230 miles, and on average a higher fuel cost than competing electric trucks like Rivians. On average, it’ll cost roughly $12.67 for one charge, though the DOE estimates this will amount to around $1,050 annually.
This year Ford also released an electric Mustang, the Mach-E SUV. The standard Mach-E has a top range of 247 miles on a full charge, and gets about 3 miles per kWh. One full charge of the Mach-E will cost around $22.23, and the DOE surmises that’ll add up to a yearly charging expense of roughly $700.From Your Site Articles
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