This Week in ‘Raises’: Boulevard Picks Up $70M, Maximus Secures $15M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Boulevard Picks Up $70M, Maximus Secures $15M
Image by Joshua Letona

A Los Angeles-based salon booking startup raised fresh funding to expand engineering and development and enhance tools offered on its platform. At the same time, a Santa Monica-based health company received the backing of Keith Rabois to optimize men’s health and hormones.


Venture Capital

Boulevard, a Los Angeles-based salon booking and payment platform, raised a $70 million Series C funding round led by Point72 Private Investment.

Santa Monica-based consumer telemedicine company Maximus raised $15 million in venture financing, led by Keith Rabois at Founders Fund.

Heirloom, a Los Angeles-based platform for Web3 accessibility and SaaS, raised $8 million in seed funding co-led by Ripple Labs and Forte Labs.

Positive Foods Co., a Los Angeles-based food startup that creates packaged and ready-to-eat meals, raised $7 million in new funding from investors including BlueYard Capital, Western Tech, Y Combinator, Gaingels and a group of entrepreneurs.


The Port of Los Angeles Gateway Project received a $3 million grant from the U.S. Department of Transportation (USDOT) Federal Highway Administration to implement artificial intelligence to aid in streamlining the staging of cargo units.

Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (

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