data collection

data collection

Over the last 13 years, Ranker has built a profitable business by crowdsourcing lists and rankings for seemingly everything—from the best fantasy movies of the 1980s to the greatest grapefruit soda brands.

Now, Ranker finds itself on an esoteric list: Companies with their logos plastered atop Los Angeles high-rise buildings. The digital media firm recently placed 7-foot “Ranker” signs on three sides of its headquarters in Mid-Wilshire, in the heart of L.A.

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Photo by Solen Feyissa on Unsplash

The Federal Trade Commission ordered TikTok, Snap, YouTube, Amazon and Twitter, along with four other social media and streaming sites to turn over information about how they collect and use information about users.

The far-reaching probe is aimed at exposing the algorithms and other tools that have fueled the technology companies' growth and helped them penetrate so deeply into the American psyche.

"Policymakers and the public are in the dark about what social media and video streaming services do to capture and sell users' data and attention. It is alarming that we still know so little about companies that know so much about us," three Federal Trade Commissioner said in a joint statement.

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