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XGR0 Presents: 7 Tips to Dominate SEO For Your Brand
Google doesn’t publicly reveal the “secret sauce” that powers their search algorithm, and the company makes tweaks and adjustments all the time to continually make results cleaner and more effective. But despite all of this mystery and complexity, it’s still possible to improve your site’s performance using a few relatively straight-forward steps.
According to Kevin Miller, the co-founder and CEO of the Los Angeles-based digital marketing agency GR0, having a major positive impact on these rankings can be as simple as setting up profiles on major social media sites and web directories. “Platforms like Glassdoor, BuiltIn and Clutch to name a few have incredibly strong domain rankings, allowing those profiles to rank highly on Google searches,” Miller explained. “For most companies, if your profile is built out properly, it has a very strong chance of ranking on the first page of your brand name. This allows a brand to basically dominate Page 1 SERPs (Search Engine Results Pages) within a short span of time."
GR0 offers a bespoke B2B service with just one mission: to help brands rank #1 on Google. GR seeks to demystify the SEO process for their clients, allowing them to realize their full potential and deliver unmatched value to every customer. Now, in collaboration with dot.LA/the Founders guide, they are for the first time sharing its secret sauce: 7 tips to get your brand conquering SEO.
STEP 1: GETTING STARTED / BASIC TIPS
The first and most important step of all comes right at the top: making a list of the keywords and phrases, in addition to your brand name, that you most want to emphasize in Google results. Bear in mind that the most popular and commonly searched words and phrases are extremely competitive, so it’s wise to choose some secondary or tertiary keywords as well. (Rather than trying to rank for the term “dentist,” for example, try “West Philadelphia dentist” or “painless West Philadelphia dentist” or “painless low-cost West Philadelphia dentist.”)
You’re going to include these keywords in every item about your product or company or service that you post on other sites, so they should be relevant and natural for you to work into sentences.
STEP 2: GLASSDOOR
Glassdoor is a large and very well-established service allowing tech employees to rate and review their employers.
As with Comparably, there are a number of benefits to having an “Employer Profile” on Glassdoor. It’s a way to take control of the conversation and showcase your company and brand in the most positive and effective way possible, giving potential hires a clearer idea of what it’s like to work for you.
STEP 3: GOOGLE MY BUSINESS PAGE
“My Business” pages are a free tool from Google that helps companies manage their online presence. This is a particularly important tool for local businesses seeking to gain greater exposure in their immediate region or primary area of operation, because Google organizes search results based on your location while searching. This means a business with a clearly marked location will perform better in searches from people in that area.
Google uses the date from the My Business pages to power its “Knowledge Graph,” an important component in how the algorithm structures and organizes information. As well, Google creates a Maps location for every My Business listing, so your company will now appear in Google Maps searches and searches within any third-party platform using the Google Maps API.
STEP 4: CRUNCHBASE
Crunchbase collects basic information about startups and industry trends, and contains profiles on individual companies. Because it’s a long-standing and trusted resource that also allows business owners to customize and flesh out their profiles, it’s also a powerful SEO tool.
When filling out your Crunchbase profile, specifics are always better than vague generalities or “marketing speak.” As well, avoid using phrases like “my company” or “our company.” Whenever you can, without sacrificing readability, throw your brand name in there.
Fill out the complete profile without missing any major steps. “Founding date” is a popular search among Crunchbase users, so make sure you have this filled in as well. Also, bear in mind that investors primarily use Crunchbase to investigate funding, so the more thorough you can be in those sections – including links to articles about your previous rounds, if available – the better. Also be sure to update your Crunchbase file when there’s important news about your company.
STEP 5: BUILT-IN LA
This community for startups, tech companies, and their employees has a local element: in addition to Los Angeles, there are Built-In sites serving Austin, Boston, Chicago, Colorado, New York, San Francisco, Seattle, and more. The site is largely structured around employee satisfaction and recruitment, but it’s also another quality link pointing back to your business, which increases your visibility among people scanning LA tech startups more generally.
STEP 6: COMPARABLY
Comparably is a community tool allowing staffers to review and discuss their employers safely and anonymously. For employers, in addition to the SEO benefits of setting up a Comparably profile, having a favorable Comparably page with fair and accurate employee reviews can be a great way to attract additional talent.
Because Comparably is established in its vertical, and features original editorial content that keeps the site active and relevant, their pages show up high on Google for dozens of search terms related to jobs and job seeking. This helps not only with recruitment but media visibility as well; these profiles are a great way to amplify public-facing employee perks and programs, such as diversity and inclusion efforts.
STEP 7: CLUTCH
Clutch.co is also built around ratings and reviews, but from a B2B perspective rather than employee and employer. The Clutch platform provides in-depth reviews of companies offering B2B services based on analytics and feedback from former clients, to see how businesses and their services compare within specific markets. These profiles have all the same benefits as the employee-facing services, but exclusively for businesses that want to catch the attention of other managers, founders, and startups in the B2B space.
STEP 8: SOCIAL MEDIA
While the previous steps were based around setting up one-time profiles, some of which require occasional updates, it’s also important for your company to regularly post fresh content to major social media sites, including Twitter, LinkedIn, and Facebook.
Social media posts don’t directly contribute to your SEO ranking, but links that are shared across these platforms increase your company’s exposure, and can ultimately help improve your rankings in a number of ways. Studies have repeatedly found a correlation between social shares and SEO ranking for individual links.
It’s a good practice to tweet at least once or twice every single day, and then post this same content to your company’s LinkedIn and Facebook profiles.
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Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.
DeskCycle Under Desk Bike Pedal Exerciser
This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.
Type: Under-Desk Bike
Price: $180 - $200Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser
This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.
Type: Under-Desk Bike
Price: $100 - $110Sunny Health & Fitness Sitting Under Desk Elliptical
This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.
Type: Under-Desk Elliptical
Price: $120 - $230
DeskCycle Ellipse Leg Exerciser
This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.
Type: Under-Desk Elliptical
Price: $220 - $230Daeyegim Quiet LED Remote Treadmill
If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.
Type: Under-Desk Treadmill
Price: $220 - $230Sunny Health & Fitness Foldable Manual Treadmill
This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.
Type: Under-Desk Treadmill
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🔦 Spotlight
Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.
Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.
🤝 Venture Deals
LA Companies
- Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more
LA Venture Funds
- Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
- B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
- Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
- Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more
LA Exits
- Warner Bros. Games acquired Player First Games, developer of the recently launched MultiVersus free-to-play platform fighter videogame. - learn more
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