privacy

privacy

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When Apple changed its privacy rules in April 2021 to require that companies get permission before collecting user data online, retailers and digital brands were left scrambling to find new avenues to amass information about shoppers.

The answer may lie in online surveys.

Prodege, a market research and consumer polling startup, attained unicorn status last month thanks to a service that rewards users for completing questionnaires and making purchases on its apps and websites like Swagbucks and MyPoints. The El Segundo-based company then sells information about shoppers’ habits and preferences back to market research firms and retail clients such as Walmart, Clorox and DoorDash.

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A coalition of child privacy protection advocacy groups filed a complaint on Thursday with the U.S. Federal Trade Commission against TikTok.

The complaint presents evidence to the regulatory body that the popular social media app is violating the Children's Online Privacy Protection Act (COPPA) and flouting terms agreed to following a previous investigation into similar violations. That affair resulted in TikTok being fined $5.7 million in 2019 by the FTC – a sum that sources tell dot.LA was at that time the largest amount ever levied by the Commission.

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