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Twitter kicked off the New Year by announcing it would relax a controversial ban on political ads and other promotions pushing specific causes. The move is only the latest effort by CEO Elon Musk to boost the platform’s struggling ad business — which took a hit last year after a number of advertisers left due to the chief’s volatile statements on the platform. Some companies have since returned.

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Andria Moore/Fanhouse

Last week after the mass exodus of Twitter employees, content creator Rosie Nguyen shared a link to her Instagram account. She wasn’t alone. In the hysteria that followed Elon Musk’s ultimatum to commit to a new “hardcore” Twitter or leave the company with severance pay, many creators did the same.

But Nguyen had another link to share as well: her Fanhouse account. The subscription platform is a way for creators to offer their fans content in exchange for a monthly fee.

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