data privacy

data privacy

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Between a distinguished career as a U.S. Navy officer and various roles at IT and cybersecurity firms, Glen Day became the Los Angeles County Department of Health Services’ first chief privacy officer in 2002—a role tasked with overseeing HIPAA compliance for over a million medical patients.

At the time, governments and businesses alike were only beginning to understand the importance of privacy in a budding technological world, where data still straddled both analog and digital realms. Two decades later, the evolution of data storage and the cloud have turned companies into data hoarders. As a result, security breaches have become more sophisticated, and privacy compliance—from the European Union’s General Data Protection Regulation rules to California’s “right to be forgotten” law—has only increased.

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The Federal Trade Commission ordered TikTok, Snap, YouTube, Amazon and Twitter, along with four other social media and streaming sites to turn over information about how they collect and use information about users.

The far-reaching probe is aimed at exposing the algorithms and other tools that have fueled the technology companies' growth and helped them penetrate so deeply into the American psyche.

"Policymakers and the public are in the dark about what social media and video streaming services do to capture and sell users' data and attention. It is alarming that we still know so little about companies that know so much about us," three Federal Trade Commissioner said in a joint statement.

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  • The passage of California's Prop 24 will hit the data-broker industry hard and create a new state regulatory agency.
  • The new law adds stringent legal requirements to how businesses collect and share consumer data.
  • The new law is similar to Europe's GDPR law, which could give California businesses a leg up in dealing with European citizen's data.

The implications of California's new consumer data privacy law will ripple through the Golden State and potentially the nation, striking a large blow to the estimated $200-billion data broker industry and heralding a new industry that tracks down shared data and enforces its deletion, experts say.

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